Nowadays, mobile phones indeed have more and more functions, and many things in our daily lives can be accomplished through them. However, regardless of the function, it all needs to be realized through applications. Although phone manufacturers also develop some applications on their own, most of them are related to system functions. To truly improve the system ecology and connect it more closely with daily life and work, we still need to rely on third-party developers. Although tens of thousands of developers have contributed to enhancing the device experience, they have also increased the difficulty of management. Because some applications, in order to gain more benefits, often do things that disregard user experience. "Shake-to-jump" advertisements are a typical example.

I believe that everyone here has experienced "shake-to-jump" advertisements on their phones to some extent, and can say that there is not the slightest bit of favor for them. Why is that? Because it is implemented without the user's consent or even complete unawareness. Mobile phone users have very urgent expectations for rectifying this type of advertisement. Recently, Huawei has taken action again.

Recently, Huawei officially pushed the HarmonyOS 4.2 official version update to multiple older models of the Mate 40, nova 9/10/11 series. One of the important contents is to limit "shake-to-jump" advertisements by restricting applications' access to device orientation permissions. Regarding this update, I believe no one would not applaud it. However, whether the update setting will completely disable "shake-to-jump" advertisements or whether a larger shaking angle is required to achieve it, HarmonyOS device users can confirm it. But personally, I think it should be a one-time solution, otherwise, it will still leave room for this type of advertisement.

To be honest, most people will not completely refuse advertisements in applications for profit. After all, nothing can be generated by love alone. As long as it is within acceptable limits, it is fine. However, some apps take advantage of users' tolerant psychology, not only shamelessly receiving a large number of low-quality advertisements but also using certain inducements to force users to watch them. Occasionally, users may tolerate it once or twice, but if it happens all year round, users' aversion to "shake-to-jump" advertisements will turn into aversion to the application itself. Once there is a replaceable similar application, the previous application will be discarded by users without hesitation.

Those who have some basic knowledge of using mobile phones may still be able to prevent this, such as not doing anything when a "shake-to-jump" advertisement page appears and waiting for a few seconds for it to pass (but not every time they can react in time, there is still a chance of being affected, just with a lower probability). However, those who are completely unaware of this aspect (mainly the elderly) have no ability to prevent it. Over time, not only will unfamiliar apps appear on the phone, but certain system permissions may also be accessed.

There is a Chinese idiom called "drinking poison to quench thirst," which means using the wrong method to solve immediate problems. "Shake-to-jump" advertisements indeed force many people to watch advertisements, which can indeed attract traffic in the short term. However, users' aversion to this method will also increase day by day, and eventually, this type of advertisement will only result in everyone hating it. In fact, "shake-to-jump" advertisements are not completely unacceptable. For example, it is also acceptable to detect shaking of the device before jumping.

Finally, I still want to say that the "shake-to-jump" advertisement adopts a "drinking poison to quench thirst" profit-making method, leading to the current result of everyone hating it. It is entirely self-inflicted. What do you think, everyone?