Bet on Yiwu, Xiaohongshu buyer e-commerce welcomes new opportunities?

On October 14, Xiaohongshu's Yiwu e-commerce operation center was officially opened in Sida Building, Financial Business District.

It is understood that the center's professional operation team will provide Yiwu merchants with comprehensive incubation and empowerment services such as Xiaohongshu operation training guidance, platform policy resource tilt, and brand operation customization. Xiaohongshu's unique e-commerce model focuses on buyers, and through precise content marketing and social interaction, brand merchants can achieve higher traffic conversion and increase customer order value.

In recent years, Yiwu City, with its important position in the global small commodity market, has been committed to optimizing the e-commerce environment and attracting more well-known e-commerce platforms to settle in through localized service agencies.

The operation center of Xiaohongshu provides merchants with professional operation training, policy resource support and customized brand operation services at home. This will not only significantly improve the e-commerce management capabilities of Yiwu merchants, but also open up new marketing channels for online trade of small commodities.

At present, Xiaohongshu has more than 300 million monthly active users, and its e-commerce model shows great development potential. In the first half of this year, the number of small and medium-sized merchants on the Xiaohongshu platform has achieved explosive growth, with a year-on-year increase of 379%, and the total transaction volume (GMV) has also increased by 436%.

With the rapid changes in the e-commerce environment, merchants are facing more and more challenges, such as rising traffic acquisition costs and serious product homogenization. Xiaohongshu's model not only provides merchants with new traffic inlets, but also helps brands improve products and services through user feedback and interaction. This also means that Yiwu merchants will have more advantages when facing competition.

Editor: Ding Li