Lenovo's mobile phone business has grown against the trend.

On the morning of November 15, Lenovo Group announced its second-quarter results for the fiscal year 2024/25, ending September 30, 2024: revenue reached RMB 127.9 billion, an increase of nearly 24% year-on-year, with all main business revenues achieving double-digit strong growth; according to non-Hong Kong financial reporting standards, net profit was nearly RMB 2.9 billion, an increase of 48% year-on-year; revenue from businesses other than PCs accounted for nearly 46%.

In addition to the continued outperformance of the personal computer business, with revenue increasing by 12.1% year-on-year, the most surprising highlight of this financial report is that Lenovo Group's mobile phone business has successfully ushered in a second spring, with revenue increasing by 43% year-on-year, setting a record for the highest quarterly sales in history. According to the latest report from TechInsights, Lenovo Group is leading the pack with a growth rate of 26%, setting a new record for market share in nearly a decade.

(Image source: Lenovo)

As the king of the old era, why have manufacturers like Nokia and HTC disappeared, while only Lenovo Group's mobile phone business has been able to break through the siege and achieve a sales renaissance?

Firstly, it lies in Lenovo Group's reasonable product layout. This quarter, Lenovo's mobile phone business has continued to focus on innovation in high-performance, cost-effective product lines, successively launching the moto razr foldable screen, moto G, moto S, and moto Edge series in domestic and international markets, striving to meet the diverse needs of users in different markets for mobile phones by taking unconventional approaches.

Especially the moto S50 reviewed by Lei Tech, as one of the few small-screen mid-range phones in the industry at present, with a compact body and stylish design, it is definitely one of the most impressive mainstream models of the year.

(Image source: Lei Tech)

Secondly, it lies in the continuous influence of the Lenovo-Motorola brand. Motorola can be said to be one of the few brands that can operate unimpeded globally. In its American stronghold, North America, Motorola has a 12% market share. Centered on China, it explores Southeast Asia, South Asia, and the Middle East, centered on the United States to explore the Latin American market, and then moves towards Europe. The development space of Lenovo-Motorola may be larger than that of domestic leading mobile phone brands.

According to IDC data, Lenovo's mobile phone revenue currently ranks fifth globally outside of China.

In the segmented market of mobile phone products, according to IDC's second-quarter global mobile phone data, Motorola ranks first in global market share for vertically foldable phones with a market share of 30.8%.

It is foreseeable that Lenovo Group will continue to promote the development of its mobile phone business, not only actively exploring the possibility of combining Large Action Models (LAM) with moto ai but also strengthening cooperation with retailers and operators by combining online and offline channels to ensure wide accessibility of products and further enhance Motorola's brand influence, bringing users more products and services that exceed expectations.

Source: Lei Tech