Recently, the prestigious consulting firm JLR unveiled its '2025 H1 New Energy Vehicle Brand Health Research' report, spotlighting a set of remarkable data: Among over 8,200 genuine user feedbacks, AITO soared to the top of the 'Brand Development Confidence Index' with a substantial lead. Furthermore, its flagship model, the AITO M9, secured an impressive NPS (Net Promoter Score) of 85.2, clinching the top spot in both the mid-to-large SUV segment and the overall vehicle ranking.

If this report were merely a testament to AITO's product prowess and user acclaim, it would scarcely garner such widespread industry attention. In the fiercely competitive and price-sensitive Chinese new energy vehicle market, AITO's ascent represents a transformative force reshaping the landscape.

Within just 40 months of its brand launch, AITO has delivered over 700,000 vehicles, setting an unprecedented growth trajectory for China's new energy luxury brands. Notably, AITO dominates the high-end market: The AITO M9, positioned as a 'Panoramic Smart Flagship SUV', has delivered over 200,000 units, firmly securing the sales crown in the 500,000-yuan-plus price bracket. Meanwhile, the 'Family Smart Flagship SUV' AITO M8 has surpassed 40,000 deliveries since its inception, consistently leading the 400,000-yuan market. These figures signify more than mere sales success; they indicate that Chinese brands are forcibly breaking through the high-end market stronghold long monopolized by traditional luxury brands, fueled by technology and superior user experience.

Echoing these robust sales figures is the profound trust and high expectations of users.

JLR's report highlights AITO's consecutive leadership in the Brand Development Confidence Index for the second half of 2024 and the first half of 2025. This underscores that users are not only content with current products but also have immense confidence in AITO's future prospects. The report notes, 'AITO's consistent top ranking reflects its robust trust moat in brand building, user identification, and future growth expectations.' Correspondingly, the AITO M9's exceptional NPS of 85.2 underscores extremely high user satisfaction and spontaneous recommendation willingness, providing compelling evidence of AITO's exceptional product allure and unparalleled user experience, as affirmed by authoritative research. Additionally, AITO consistently ranks first in the luxury plug-in hybrid SUV category in the J.D. Power Attractiveness Index. In the recently released 2024 'Brand Gravity Ranking', AITO topped the list of domestic new energy luxury brands.

01 The 'Flywheel' Effect: Sustaining Strength through Closed-Loop Industrial Upgrading

Behind these impressive 'dual top rankings' lies the underlying logic of AITO's industrial transformation leadership—a highly efficient and self-reinforcing 'technology → product → user → data → technology' flywheel effect. This closed loop commences with cutting-edge technology empowerment: Supported by Thalys' super factory, a benchmark in intelligent manufacturing, and integrated with state-of-the-art technology from global top-tier supply chain partners, AITO has forged a robust core technology foundation. The Tuling intelligent chassis offers 'magic carpet'-like ride comfort; the omnidirectional stereo fusion perception system significantly enhances environmental perception; the intelligent dynamic light carpet optimizes night driving safety; and with the industry's first 'scene-defined safety' concept, it establishes an intelligent safety system encompassing life protection, body protection, health care, and privacy protection, setting a new benchmark for intelligent safety.

Recently, in the 'AITO M9 150-Second Extreme Battery Fire Challenge', where the battery pack was directly exposed to flames of 700-1000 degrees Celsius for 150 seconds and then left to stand for 2 hours, the AITO M9 battery pack remained stable, showcasing its robust safety technology capabilities.

This cutting-edge technology ultimately translates into an unparalleled user experience. In the versatile and luxurious space of the AITO M9 2025 five-seater version, the new zero-gravity seat in the rear of the co-pilot seat achieves a 121° zero-pressure angle for the waist and a 136° zero-pressure angle for the legs with a single press, akin to first-class comfort. The smart cabin enables seamless multi-screen interaction, and the advanced assisted driving system, with its city NCA function that doesn't rely on high-precision maps, significantly improves passing rates in complex intersection scenarios, with users reporting it operates 'smoother than an experienced driver'.

This exceptional experience has garnered the favor of over 700,000 users, generating massive amounts of real-world driving data daily. These data serve as the fuel propelling the flywheel's acceleration, continuously feeding back to the R&D end and driving the continuous evolution and upgrading of core technologies. Thus, a seamless closed loop of 'technology leadership → unparalleled experience → user trust and growth → massive data feedback → technological leap' operates at high speed, forming a formidable competitive barrier. This flywheel effect, based on a positive cycle with rapid iteration and vast data scale, is a core driving force that competitors find hard to replicate in the short term, laying the foundation for AITO to spearhead industrial technology upgrades.

02 User Ecosystem and Service Foundation: Transitioning from Satisfaction to Belief

The NPS score of 85.2 is underpinned by more than just product hardware. AITO recognizes that in the high-end market, user experience is the ultimate battleground for brand loyalty. Hence, it has established a 'worry-free' service system spanning the entire user lifecycle, encompassing worry-free delivery, use, maintenance, and travel. With 350 user centers and 600 experience centers extending like capillaries to over 220 cities nationwide, services are readily accessible.

At a deeper level, AITO fosters emotional connections. It precisely understands user needs and launched the 2025 AITO Western China Self-Drive Tour Service Guarantee Activity, providing robust support for every kilometer of users' western explorations, ensuring efficient support resource scheduling and implementation in complex regions, significantly enhancing user safety and trust. Another testament to this is the viral popularity of 'AITO Grand Hotel', a nickname originating from real-life user experiences. Some AITO authorized centers offer users not only free buffets but also unlimited coffee and desserts. While netizens joke about it being 'the national chain AITO Grand Hotel', behind this humor lies AITO's commitment to delivering an unparalleled user experience. Through vibrant owner club activities and deep interactions, AITO transforms users from mere product users into brand co-creators and ambassadors.

User @Bazooka shared, 'After picking up my car, I've grown to love driving the AITO M9 even more. It boasts strong power, swift acceleration, and exceptional NVH performance, which are my top priorities. At night, I park the car in the garage, activate zero gravity mode, turn on the projector, and watch a variety show. It's such an amazing feeling. A week after picking up the car, I started recommending friends to test drive it. Good things deserve to be shared.'

User @lilith candidly stated, 'It's not just about choosing a mode of transportation; it's about securing a ticket to the future.'

This brand belief, stemming from a sense of identity, directly fuels the AITO M9's high recommendation rate of 85.2%, with the brand's NPS witnessing a significant year-on-year increase and remarkable word-of-mouth effects.

03 Intelligent Manufacturing Base: The Super Engine Powering the Flywheel's High-Speed Operation

The core driving force behind the high-speed operation of AITO's 'flywheel' is deeply rooted in the innovative 'Automotive Industry Brain + Boundless Factory' model, powered by digital and intelligent technologies. This model breaks the physical and informational barriers of traditional manufacturing by deeply integrating with global top-tier supplier partners, laying a solid foundation for large-scale, high-quality deliveries.

Thalys operates three world-leading smart factories, all achieving a high degree of automation, intelligence, and flexible production, providing robust support for the high-quality, large-scale, and rapid delivery of AITO series products. These factories are not just physical production hubs but exemplars of digital and intelligent integration.

Thalys' super factory, guided by the 'Automotive Industry Brain', boasts over 1,600 intelligent terminals and over 3,000 robots operating in harmony, achieving 100% automation in welding, painting, and the fully automatic intelligent servo press line.

AITO's pioneering 'Boundless Factory' model integrates hundreds of top-tier supply chain enterprises into the super factory, enabling localized synchronous production and supply. In the production process, it takes less than 20 minutes from Thalys issuing instructions to suppliers adjusting their production lines. In case of complex issues, technicians from all parties can communicate and address them on-site in real-time, effectively enhancing production efficiency across the board.

This efficient, precise, and reliable intelligent manufacturing system enables the AITO M9 to maintain its top position in the J.D. Power Attractiveness Index even under the high intensity of monthly deliveries exceeding 20,000 vehicles, transforming the commitment to 'high-end product strength' into quality assurance for every new vehicle rolling off the production line, providing inexhaustible power for the high-speed operation of the 'flywheel'.

Conclusion:

The release of JLR's report is more than just awarding AITO two crowns. At a critical juncture when China's new energy vehicle industry is advancing towards high-quality development and challenging the high end of the global value chain, and when the industry is still deliberating on the sustainability of high-end new energy vehicles, AITO has provided a definitive answer through its efficiently operating flywheel effect. This closed loop, driven by cutting-edge technology, unparalleled products, a vast user base, massive data, and advanced intelligent manufacturing, is not only a competitive barrier for AITO's sustainable development but also a core engine propelling China's new energy industry towards upward breakthroughs.

'Technology as wings, quality as proof.' The trust of 700,000 users and the benchmark set by 200,000 AITO M9 vehicles in the 500,000-yuan high-end market both confirm that the luxury vehicle revolution led by Chinese brands is unstoppable. As AITO's 'flywheel' continues to accelerate, it will not only propel itself to new heights but also provide strong momentum for the high-end progression of the global new energy vehicle industry with the 'Chinese solution', carving a distinctive Chinese footprint on the deep-water navigation channel. An era defined by the rules and led by the changes of the strong is being accelerated and opened up by game-changers like AITO.