Although there are many domestic automotive companies in China, objectively speaking, only a few of them have the strength to engage in price wars, and BYD is one of them.

The "first shot" of this year's domestic auto market price war was fired by BYD. In February, with the launch of the BYD QinPLUS DM-i Glory Edition priced from 79,800 yuan, BYD continuously introduced more than ten Glory Edition models in a short period of time.

Compared to the previous Champion Edition models, the Glory Edition models have two most significant characteristics: first, the price has been significantly reduced; second, the configuration has not decreased but increased.

Regarding BYD's price war in the auto market at the beginning of this year, some people believe that BYD's sales pressure is relatively high. This viewpoint is not entirely unfounded in the opinion of CheKuaiPing. As a private Chinese automotive company, BYD's sales have skyrocketed in the past two years, becoming the sales champion of domestic automakers for two consecutive years. After BYD's sales exceeded 3 million vehicles in 2023, its sales target for 2024 is 3.6 million vehicles.

This means that BYD's monthly sales target in 2024 must reach more than 300,000 vehicles. In today's fiercely competitive auto market, achieving such a sales target is not only challenging for BYD, but also for any other automaker.

For BYD, which is currently in its prime, achieving its annual sales target of 3.6 million vehicles in 2024 is a must. This seemingly simple and brutal price war is undoubtedly inevitable for the sales increase of any automaker.

As BYD fired the first shot of this year's auto market price war, other domestic automakers have also begun to follow suit. Whether it's new forces or traditional automakers, many of them have passively participated in the price war.

Why use the word "passive"? That's because many automakers actually cannot afford to engage in a price war. For example, some new carmakers are already facing huge losses even without engaging in a price war.

As the saying goes, "One is not free to act as one wishes in the world." In the absence of advantages in brand and technology, if an automaker actively joins the price war, it may still survive with sales based on its pricing advantage.

On the contrary, it is basically impossible to achieve sales.

Undoubtedly, the price war in the auto market sparked by BYD has benefited consumers. Ask yourself: without BYD's round after round of price wars, would you be able to buy a Sylphy for 69,800 yuan less or a Highlander with a discount of over 70,000 yuan?

On the surface, BYD is engaging in a price war, but in reality, it is a concentrated embodiment of BYD's long-term adherence to the corporate philosophy of technology as the king and its engineer culture. Without strong supply chain vertical integration capabilities and profound technical accumulation