Sina Finance reports that insiders have disclosed that Zhijie (partnered with Chery), Shangjie (partnered with SAIC), and Xiangjie (partnered with BAIC), all under Huawei's Hongmeng Zhixing initiative, are in the process of establishing brand-exclusive sales networks with their respective automaker partners.

Huawei's Smart Selection Car Model, an evolved version of the Hongmeng Zhixing Ecological Alliance launched in November 2023, sees Huawei taking the helm in product design, production control, and sales, while automakers focus solely on production and procurement.

Following this realignment, leadership in sales and after-sales services is transitioning to the automakers. Nonetheless, Huawei remains integral to key aspects, guiding the sales, marketing, and service of various brand products while aggressively expanding sales channels.

Zhijie's sales have experienced significant fluctuations recently, with 4,461 units sold in April, 5,000 units in May, and a decline to 2,459 units in June. Its product director stated, "We can now run at full speed after this week," hinting at a turnaround facilitated by channel adjustments.

The other two entities within the Hongmeng Zhixing Alliance are AITO, a collaboration between Huawei Terminals and Thalys, and Zunjie, a partnership with JAC Motors. Thalys already operates independently built user centers, and there is no confirmed news regarding whether Zunjie will establish its own brand sales network.

As Huawei does not manufacture cars and the industry price war intensifies, profits in the automotive circulation sector are poised to continue declining. Consequently, Huawei aims to revert to its role as a "supplier of incremental components for smart cars."

For automakers, establishing their own sales networks allows direct user engagement, enhancing their discursive power.

For consumers, separate networks may enhance service efficiency in some instances but also introduce challenges such as uneven service quality for new brands and price confusion stemming from the dual-track system.