As a "barometer" of the semiconductor industry, storage products are diverse and have rich application scenarios, exhibiting strong cyclicality. Among them, storage chips are an important part of digital systems and also the largest sub-industry in the semiconductor market.

In the cyclically fluctuating storage market, looking back at the cycle changes from 2019 to 2023, which experienced oversupply, shortage, inventory, and oversold, ultimately ending with proactive production cuts by original manufacturers, how did Kangying Semiconductor respond to market changes?

Recently, Qi Kaitai, Deputy General Manager of Kangying Semiconductor, said in an interview with OFweek Weike Cloud Computing: "In 2023, the storage industry is operating at a low level, with both challenges and opportunities. On the one hand, factors such as slowing macroeconomic growth, tense geopolitical situations, cyclical fluctuations in the industry, and unclear market demand have caused price declines, posing many challenges to storage manufacturers. On the other hand, with the development of emerging technologies such as 5G and AI, the development of industries such as smart homes, industrial Internet of Things, and connected vehicles has redefined storage demand, and the form of information storage has become diverse, with the growth of diversified terminal markets driving storage demand."

As an ultra-reliable storage innovation solution provider, Kangying Semiconductor pays more attention to the storage market derived from emerging technologies and markets with higher requirements for storage quality, deeply insights into client needs, rapidly develops corresponding product lines, and accelerates the acquisition of relevant market share.

Personalized and High-Quality

During the two sessions of the National People's Congress and the Chinese People's Political Consultative Conference in 2024, "new-quality productivity" has become a hot topic that has attracted attention from all walks of life, and chips remain the focus of competition in this field.

Qi Kaitai said, "Storage chips generally include two parts: RAM and ROM. Among them, RAM stands for Random Access Memory, and ROM stands for Read-Only Memory. In industrial applications, some enterprises require very fast read-write performance but have lower demand for energy consumption. Currently, the company is committed to ensuring high performance and quality of its products, enhancing its brand influence and competitiveness."

As a representative of the "rising stars" of domestic storage semiconductors, Kangying Semiconductor insists on creating high-quality storage products, using stable flash memory particles, supporting LDPC engine error correction, and ensuring data accuracy and integrity through both hardware and software algorithms, while also improving product reliability and service life.

Currently, Kangying Semiconductor has multiple production layouts, such as the Yancheng Konka Semiconductor Packaging and Testing Industrial Park, which can carry out semiconductor storage chip packaging and module production lines; the newly established Xuzhou testing plant, which forms a linkage with the former, better creates high-quality products to meet customer needs.

Doing What We Do Best

New applications of generative AI have high requirements for computing power, algorithms, and storage foundations. As the amount of data increases, storage costs are also rising. Currently, AI has become a trend followed by various细分segments, and the same is true for storage chips.

Qi Kaitai believes that under the wave of AIGC, there are higher requirements for storage performance, capacity, and data processing speed. More and more AI applications are expanding to personal terminals, such as AI phones, AI personal computers, AI wearable devices, etc. Personal terminals will have more innovative applications after AI integration, and the demand for semiconductor storage will further increase.

"Kangying Semiconductor will continue to focus on emerging application markets, continuously improve product research and development capabilities and testing capabilities based on changes in market conditions, and ensure product quality."

In just four years, Kangying Semiconductor has rapidly developed a variety of products, such as eMMC, eMMC industrial grade, Small PKG. eMMC, eMCP, ePOP, nMCP, UFS, MRAM, LPDDR, DDR, SSD, PSSD, Memory Card, RAM, and other product lines, which are widely used in intelligent terminals, smart wearables, smart homes, the Internet of Things, network communications, industrial control equipment, automotive electronics, smart healthcare, and other fields.

Consumer-grade products include:

Small PKG. eMMC Micro Smart Chip Wizard, used in the field of smart wearables, is smaller in size compared to normal eMMC, with dimensions as small as 9.0x7.5x0.8mm and a maximum capacity of 32GB, meeting the needs of terminals for small size and large capacity applications!

ePOP Smart Wearable Chip Wizard, adopting a brand-new design process, is vertically mounted on the SoC, with a smaller size and lower power consumption. It has LPDDR3 and 4X multi-category combinations, with capacity combinations of 8GB+8Gb, 16GB+8Gb, 32GB+8Gb, and 32GB+16Gb. It has passed mainstream platform certification and meets the needs of smart wearables for small size, low power consumption, and multi-platform compatibility!

nMCP Smart IoT Core Chip Wizard for IoT applications, with low latency, fast speed, and long lifespan, has 100,000 erase cycles and 10-year ultra-long data retention capabilities, meeting data security applications in the IoT field!

Industrial-grade embedded storage chip products such as eMMC, SPI NAND, LPDDR, ranging from 1Gb to 64GB, with multiple capacity options, meet different data storage needs in industrial scenarios; and have 64GB large-capacity eMMC to meet the high data volume and complexity storage needs in industrial 5.0 scenarios.

The "Core" Shines Brightly

Affected by unfavorable factors such as sluggish terminal demand and high inventory in the industry chain, the storage chip industry has experienced a "historic" difficult period.

When talking about the "difficult period," Qi Kaitai said: "Kangying Semiconductor holds a long-term perspective, focuses on reliable storage solutions, and fights a "protracted war" of chips, striving to be an enterprise that breaks through the "ceiling".

Since its establishment, Kangying Semiconductor has set the goal of "becoming an ultra-reliable storage innovation solution provider," focusing on both B-end and C-end, enhancing core competitiveness from multiple dimensions, releasing innovative momentum, and supporting industry development.

Kangying Semiconductor's C-end storage product line, including Flash Core Tiny Star mobile storage cards, Cruise Core Tiny Tornado RAM, Thunder Core Tiny Titan PCIe 4.0 SSD, and Feather Core Tiny Titan PSSD, balances capacity, speed, and durability, meeting the diverse consumer needs in the data era.

Nowadays, from consumption scenarios to compatible interfaces, from product performance to design, Kangying Semiconductor is finding a "wind mouth" in the "headwind."

Although there is still uncertainty in the market in 2024, Kangying Semiconductor will continue to actively respond to customer needs, continuously update and iterate different product lines, upgrade performance, and provide 100% localization support and product customization services for customers with localization needs, allowing consumers to experience the power of domestic storage brands. Let's look forward to the "next stop" of Kangying Semiconductor.