Kuaikeji, July 31 - The latest statistics released by market research firm Omdia show that the total global smartphone shipments in the second quarter of 2026 reached 272 million units, a 6% year-on-year decline, with the overall industry performance continuing to face pressure.

The persistently high memory prices have directly disrupted the normal supply chain rhythm across the industry, with a significant increase in component costs forcing almost all mainstream smartphone manufacturers to readjust their product layouts and overall pricing strategies.

The core development direction of the entire industry has now clearly shifted. Companies are no longer blindly pursuing maximum shipments to expand market size as in previous years. Instead, they are focusing on protecting their profit margins and average selling prices, further accelerating the market's shift towards premiumization.

The persistently high component costs are expected to continue exerting significant downward pressure on the smartphone market in the latter half of this year. Although the pace of the year-on-year decline in shipments is expected to moderate after a significant adjustment in the second quarter, overall global sales are unlikely to return to positive growth until the cost pressures on core components are substantially alleviated.

Breaking down the performance of leading manufacturers, Samsung continues to hold the top spot as the world's largest smartphone manufacturer and is the only Android smartphone maker among the top five to achieve positive year-on-year shipment growth.

Apple, leveraging the global popularity of the iPhone 17 series, achieved a 23% year-on-year increase in shipments, with a 20% global market share, setting a new historical high for the same period.

Among the other leading manufacturers, Xiaomi, OPPO, and vivo ranked third to fifth, respectively, with global market shares of 11%, 10%, and 8%.