As a national-level content social platform that has appeared on the 2024 CCTV Spring Festival Gala, Xiaohongshu has not made significant moves in AI. The latest news related to it is that in April this year, Xiaohongshu internally tested its self-developed large model, "Xiaodigua."

And now, Xiaohongshu has made new progress in AI. These days, Xiaohongshu finally launched its AI assistant Da Vinci, which has been internally tested since last July, not to be confused with the famous video color grading software.

Where is Xiaohongshu's AI headed? I'm curious about this question. As we know, Xiaohongshu boasts a high-quality content ecosystem that is second only to WeChat in China. The impact of public account content on Yuanbao is evident, so will Xiaohongshu bring some different experiences to the tardily arrived Da Vinci?

/ 01 / More Specific Life Experience, Matching Degree Needs to Be Enhanced

Da Vinci, "the most perfect representative of the Renaissance," was profound in thought, erudite, and interested in everything. He was proficient in painting, architecture, invention, human anatomy, and other fields. Xiaohongshu's Da Vinci is also active in thinking and widely involved, relying on Xiaohongshu's powerful corpus and knowledge base to answer questions.

All indications show that the officials are very cautious about Da Vinci. Da Vinci (Davinci) has been around since last July, but only a small number of people were internally tested. Before today (21st), Da Vinci was hidden very deeply, requiring one to find it among users named "Da Vinci". Now you can find it in the top recommendations of the search.

▲Differences between Da Vinci's entrance before and after

Functionally speaking, Da Vinci is not much different from AI like Zhihu's Zhihai Tu, still featuring a conversational interface + various intelligent agents, and pushing relevant notes for extended reading. The usage experience on Android or iOS is basically the same.

After a simple test, it has a certain practical value, especially for strategy-type answers, providing a unique and comprehensive response. Take the question of "One-day trip to Beijing" as an example, Da Vinci's answer is quite authentic, right? Compared to other AI assistants, it is specific and grounded.

▲Questions like "I'm going to Beijing for a summer vacation, help me plan a one-day itinerary, it must be authentic," with answers from Da Vinci, Yuanbao, and Doubao

Xiaohongshu's notes cover everything from shopping, travel, food, learning, exams, job hunting strategies, to usage experiences, hardcore knowledge, software tutorials, reading notes, workplace insights, and even seeking medical advice. Therefore, Da Vinci has no problem handling strategy-related questions.

However, the guiding questions are not done very carefully, "recommending dating restaurants" covers the whole country, and "Citywalk route" defaults to Shanghai's location. Da Vinci also cannot identify the IP address of the asker as a prerequisite for answering.

But when faced with product-specific questions like "Which milk tea from Chatime is the best," among a group of AI assistants, Xiaohongshu-Da Vinci does not have a significant advantage, while Douyin-Doubao's answer seems the most professional.

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