After domestic smartphone makers collectively unveiled their flagship devices, Huawei finally made its grand entrance!

On the afternoon of November 26, Huawei unveiled several new products across various product lines, including smartphones, tablets, earphones, and cars.

At the event, in addition to the unveiling of the 'million-yuan luxury car' Zunjie S800, which bore the slogan of 'Flagship of the Era', Huawei smartphones remained the absolute main attraction of the launch.

Equipped with the pure HarmonyOS, Huawei Mate 70 has broken through limitations, from the software operating system to the core hardware.

'Always imitated, never surpassed. The only one that can surpass Mate is Mate itself.' – Yu Chengdong, Executive Director of Huawei and Chairman of the Terminal BG, boldly declared at the event.

This year-end, Huawei has injected a shot in the arm into the smartphone market once again.

After the official launch, Yidu Pro inquired with multiple Huawei offline stores through Meituan and found that offline stores were still out of stock.

01 Huawei Mate 70 Makes a Grand Entrance Without a Price Increase

The long-awaited Huawei Mate 70 has finally made its official debut!

Starting with the price, the Huawei Mate 70 series is priced starting at 5499 yuan. Specifically, the Mate 70 versions are priced at 5499 yuan for the 12GB+256GB model, 5999 yuan for the 12GB+512GB model, and 6999 yuan for the 12GB+1TB model.

Compared to domestic competitors, since October, the launch wave of domestic flagship smartphones has generally seen price increases of 300-500 yuan, with starting prices now basically crossing the 600 USD (approximately 4200 yuan) threshold for high-end smartphones.

However, Huawei has maintained the same pricing as the previous generation, with the Mate 70 Pro+ version even being 500 yuan cheaper than its predecessor. Nevertheless, as one of the earliest domestic players to establish a high-end positioning, Huawei smartphones remain the most expensive among domestic manufacturers.

Besides price, consumers also care about factors such as design, camera performance, and battery life when purchasing smartphones.

In terms of design, the Huawei Mate 70 Pro+, Mate 70 Pro, and Mate 70 each come in four color options. The Mate 70 Pro+ introduces the concept of Oriental Brocade Colors, offering four color choices: Golden Silk and Silver Brocade, Flying Apsaras Green, Feathered Robe White, and Ink Black. The Mate 70 and Mate 70 Pro, on the other hand, come in Spruce Green, Snowfield White, Hyacinth Purple, and Obsidian Black.

On the camera front, the Huawei Mate 70 series introduces the Red Maple Leaf True Color Imaging system for the first time, focusing on color reproduction and accuracy, with a 120% improvement in color reproduction accuracy. In terms of specific parameters, both the Huawei Mate 70 Pro and Pro+ are equipped with a quad-camera setup comprising a 50MP main camera, a 48MP macro telephoto lens, a 40MP ultra-wide-angle lens, and a Red Maple Leaf True Color camera.

In terms of battery life, the Huawei Mate 70 Pro and Pro+ versions are equipped with a large 5700mAh battery, supporting 100W wired super-fast charging and 80W wireless super-fast charging, providing a 24% improvement in battery life compared to the previous generation.

Additionally, the Huawei Mate 70 series boasts enhanced screen hardness and scratch resistance. According to Yu Chengdong, the Mate 70 is equipped with second-generation Kunlun Glass, improving drop resistance by 20 times. It also features a high-brightness titanium basalt body, increasing wear resistance by five times, and an ultra-durable silk fiber rear cover, enhancing impact resistance by five times.

Prior to the launch event, Yu Chengdong demonstrated the AI AirDrop feature. At the event, the Huawei Mate 70 series introduced nine AI features for the first time, with the other eight being: AI Motion Trajectory, AI Protagonist Moments, AI Time Travel, AI Smart Control, AI Call Summary, AI Message Companion, AI Noise Reduction Calls, and AI Quiet Calls.

Huawei, which has always been 'far ahead' in communication capabilities, also introduced the satellite paging feature for the first time, supporting 'constant connectivity through a single satellite connection.'

Following the previous claim of the 'most powerful Mate ever,' Yu Chengdong used multiple 'most' adjectives to describe the Mate 70 at the launch event: 'the most exquisite and reliable Mate ever, the most powerful Mate ever, the most outstanding Mate ever, and the smartest Mate ever.'

02 Equipped with Pure HarmonyOS, Huawei Mate 70 Drops a Bombshell

Besides innovations in camera and design, what is most exciting about the Mate 70 is its significance as a domestic smartphone.

Yu Chengdong introduced that, thanks to the native HarmonyOS operating system and new hardware configuration, the overall performance of the Huawei Mate 70 series has been improved by 40%.

This smartphone is equipped with Huawei's self-developed HarmonyOS NEXT intelligent terminal operating system, also known as 'Pure HarmonyOS.' This operating system achieves autonomy and controllability, marking a significant milestone in the development of China's operating systems.

At the launch event, Yu Chengdong stated that the native HarmonyOS application experience is expected to become more mature and complete in two to three months, providing users with a smoother, safer, and more intelligent native HarmonyOS experience. With the release of the Mate 70 series and Mate X6 series, Huawei offers two options: HarmonyOS 4.3 and native HarmonyOS 5.0. Next year, all Huawei smartphones and tablets will be equipped with native HarmonyOS.

Forced to embark on the path of independent research and development in recent years, Huawei has successfully launched its self-developed HarmonyOS operating system and chips through years of effort, achieving comprehensive independent research and development from hardware to operating systems.

Achieving full-stack independent research and development from the inside out, the release of the Huawei Mate 70 not only enhances Huawei's competitiveness but also drives the entire industry to a higher level.

03 'First On-Demand Delivery Sale', End of Scalpers' Era?

Before the launch event, it was reported that the Huawei Mate 70 would be 'first sold via food delivery,' with over 4,500 Huawei stores simultaneously launching the Mate 70 series and foldable Mate X6. Users can place orders through Meituan and receive the new products from nearby stores within 30 minutes.

Image source: Weibo screenshot

Upon hearing this news, many people's first reaction was, 'Is Huawei going all in on sales?' Does this mean that there is less room for scalpers to mark up Huawei smartphones?

In recent years, due to factors such as insufficient production capacity, Huawei's new smartphones have often been difficult to obtain, leading to a thriving secondary market for scalpers.

On the day of the launch of Huawei's tri-fold smartphone this year, prices on the secondary market soared to over 100,000 yuan. The Huawei Mate 60 had a starting price of over 5,000 yuan but once sold for over 10,000 yuan more on the secondary market, with premiums still reaching 2,000-3,000 yuan even a week after its launch.

Prior to the Mate 70 launch, with pre-orders exceeding 3 million and high anticipation, many scalpers were eagerly awaiting the opportunity to make a quick profit.

With news of the 'first on-demand delivery sale' of the Mate 70 and the later-than-expected launch date, it was assumed that Huawei had prepared relatively adequate production capacity for the Mate 70.

However, when Yidu Pro attempted to place an order on Meituan at 18:08 on November 26, the official launch time, it was found that nearby stores were basically out of stock. Even with pre-orders, there was no guarantee of availability, making the Mate 70 still difficult to obtain.

The shortage of new products is unlikely to change soon, which may rekindle the activity of scalpers.

Images sourced from the official website. Please remove if infringement occurs.