06/13 2024 549
In recent years, Wang Chuanfu has given too many surprises to the Chinese automotive industry, leading BYD to drive joint venture brands into retreat, but his "ambition" goes far beyond that.
After 20 years of honing a sword, Wang Chuanfu has now unleashed his trump card, this time severely cutting into the aorta of joint venture cars, sounding the battle cry for independent automakers to face off against joint venture brands.
1. Wang Chuanfu has honed a sword for 20 years
No one can deny that BYD, which has risen strongly in recent years, has become a "nightmare" for joint venture brands. The source of all this starts with 20 years ago.
In 2003, Wang Chuanfu, who had already become the global "battery king," led BYD into the automotive industry.
At that time, no one was optimistic, whether it was within or outside BYD, expressing great resistance and doubts about Wang Chuanfu's decision. But facts have proven that Wang Chuanfu's strategic vision was incredibly correct.
Since starting to build cars in 2003, Wang Chuanfu has led BYD on the path of independent research and development and technology-driven, beginning to invest in the research and development of the first-generation DM hybrid technology.
In 2008, BYD's first-generation DM technology was launched, resulting in the birth of the world's first plug-in hybrid car, the F3DM.
Since then, this technology has continuously been updated and iterated, evolving to the second and third generations in 2013 and 2018, respectively, and being applied to the renowned Dynasty series models, making BYD stand out in the new energy market.
By 2021, the third-generation DM technology - DM-i Super Hybrid - arrived, completely rewriting BYD's destiny.
Since then, BYD's sales have begun to soar, gradually doubling to 3.02 million vehicles in 2023, leaving joint venture brands with no counterattack power. Now, the fifth-generation DM technology is here.
2. BYD unleashes its trump card
After 20 years of honing a sword, Wang Chuanfu's fifth-generation DM technology is so powerful that it makes the industry feel "terrifying".
This technology has three industry-leading architectures as its technical foundation, namely, an electric-dominated power architecture, the industry's first full-temperature vehicle thermal management architecture, and the industry's first plug-in hybrid power domain controller seven-in-one intelligent electric fusion electronic and electrical architecture.
These terms may seem boring, but the effects they present are amazing, achieving three global records:
The world's highest engine thermal efficiency of 46.06%, the world's lowest fuel consumption of 2.9L/100km for every 100 kilometers driven without battery power, and the world's longest comprehensive range of 2,100 kilometers.
These three indicators have set new records in the automotive industry, essentially redefining the new benchmark for plug-in hybrid technology. BYD has ushered in the era of fuel consumption 2, representing Chinese cars rewriting the history of fuel consumption in the global automotive industry.
For the first time, technology in the global automotive industry is being led by a Chinese automaker.
At the press conference, Wang Chuanfu proudly announced, "The world's most advanced plug-in hybrid technologies are all in China, and the global plug-in hybrid era has entered China's moment."
With this trump card, BYD has launched two new cars, the Qin L DM-i and the Seal 06 DM-i.
3. Piercing the aorta of joint venture cars
In recent years, every heavy blow delivered by BYD has made peers feel like they are facing a formidable enemy, and joint venture brands have suffered greatly.
In the high-volume compact market, BYD's best-selling models such as the Qin PLUS and Song PLUS have already driven joint venture brands into retreat.
According to the latest data from the China Passenger Car Association, the market share of joint venture brands has fallen below 40%. However, the nightmare that BYD has brought to joint venture cars is far from over.
With a B-class car positioning, a starting price of 99,800 yuan, and a fuel consumption of less than 3 liters per 100 kilometers, the Qin L DM-i and Seal 06 DM-i, like two sharp swords, have severely pierced the aorta of joint venture brands.
With prices dipping below 100,000 yuan, the aggressive starting price of 99,800 yuan, Wang Chuanfu is aiming at the last territory of mainstream joint venture brands - the B-class car market.
Currently, although joint venture cars have lost much of their market share in the compact segment to BYD and other independent brands, they still firmly occupy the middle-class car market.
Intermediate cars such as the German Passat and Magotan, and the Japanese Camry and Accord, are still leaders in the B-class sedan segment. As everyone knows, whoever captures the B-class car market captures the world.
Without defeating joint venture brands in the B-class car segment, Chinese automakers will never be able to easily claim victory.
The emergence of the Qin L DM-i and Seal 06 DM-i is equivalent to a Camry-level B-class car that can get a green license plate, can run on electricity or gasoline, has a fuel consumption as low as 2.9L, and a range of over 2,100 kilometers, but at a price that is only comparable to a Fit.
BYD is not just turning over the table, but kicking over the chairs of joint venture brands.
With its overwhelming lead, BYD is waging a decisive battle in the B-class car segment, and benchmark B-class cars such as the Passat, Magotan, Camry, and Accord may not escape this disaster.
The last lifeline for mainstream joint venture brands is also about to be blocked by BYD.