During a critical period of transformation in China's automotive industry, new energy brands incubated by traditional automakers are becoming a significant force in the market. Among them, Shenlan Auto, which originated from Changan New Energy, was established the earliest, while Geely's Galaxy brand leads in sales. As a latecomer, Chery Fengyun has now shown strong growth momentum, and together, these three brands constitute the pattern of the top three independent brands in the new energy sector.

It can be said that Chery Fengyun's sudden rise is not only reflected in its sales figures but also in its ability to break the monopoly of traditional joint-venture brands in the high-end sedan market with its superior product strength, showcasing a new path for Chinese brands to ascend.

The Pattern of Three Strong Brands is Established, with Fengyun Making a Mark

Among China's mainstream independent brands, Geely, Changan, and Chery have all launched their respective new energy brands. As new energy brands incubated within traditional automakers, these three leverage the technological heritage and scale effects of their parent brands to demonstrate unique competitive advantages in the new energy market.

Geely Galaxy, as the leader among the three new forces, has indeed shown impressive market performance. In October this year, Geely Galaxy's monthly sales reached 127,476 units, with cumulative annual sales surpassing the 1 million mark. Since the launch of its first model in May 2023, it has achieved annual sales of 1 million units in just 29 months, making it the fastest new energy vehicle brand to reach this milestone.

Shenlan Auto, on the other hand, has demonstrated steady development. In October this year, Shenlan Auto's global sales reached 36,792 units, a year-on-year increase of 32.1%, maintaining stable growth for several consecutive months. From January to October this year, Shenlan Auto's cumulative sales reached 206,350 units, a year-on-year increase of 57.1%, placing it in the upper-middle range among new force brands.

However, the most eye-catching performance comes from Chery Fengyun's sudden rise. This new energy force, which was only officially upgraded to an independent brand in 2025, has shown amazing (replace with 'remarkable') explosive growth in the second half of the year. After its rebranding, Fengyun has launched several new models in succession, providing users with a luxurious driving experience that exceeds their price expectations.

The newly launched flagship SUV model, Fengyun T11, received 38,169 orders within 24 hours of its launch. Meanwhile, in the fiercely competitive C-class sedan market, the Fengyun A9L has ranked among the top with over 10,000 units sold for three consecutive months, surpassing many traditional luxury brand models. This series of outstanding market performances fully demonstrates that Chery Fengyun deserves a place on the list of the 'Three Strong Independent New Forces.'

The 'Sudden Rise' of the New Brand is No Accident

It should be said that Chery Fengyun's 'sudden rise' is not accidental but the result of the combined effects of brand heritage, technological accumulation, and strategic layout.

Firstly, brand heritage is the foundation of Fengyun's development. From the launch of the first Fengyun sedan in 1999 to the rebirth of the Fengyun series in 2023, anchoring itself in the new energy sector, and then officially upgrading to an independent brand in 2025, Chery's over two decades of automotive manufacturing experience have provided Fengyun with a deep brand heritage. This journey has endowed the Fengyun brand with unique historical significance and market recognition.

Secondly, the technological system has constructed a solid core competitiveness for Fengyun. The Fengyun brand inherits Chery's profound technological accumulation in automotive manufacturing while achieving innovative breakthroughs in the new energy sector. The advanced hybrid system, intelligent driving assistance system, and high-energy-density battery technology equipped in the brand demonstrate its comprehensive layout in core technologies.

At the same time, the precise grasp of product strategy is also Fengyun's weapon for meeting market demand. By cleverly positioning 'superior experience' as its core selling point and opening up the market with the concept of 'luxury for all,' the Fengyun brand has found a differentiated breakthrough in the fiercely competitive market by providing a value experience that exceeds its price.

Furthermore, performance demonstrates technological strength. Fengyun brand models have achieved industry-leading levels in terms of power performance, handling stability, and safety performance. Its excellent chassis tuning technology and precise calibration of the intelligent driving assistance system have brought users a driving experience that exceeds expectations.

It is worth mentioning that the 'Twin Stars of Beauty and Intelligence,' Fengyun T9L and Fengyun A9, launched by the Fengyun brand at the Guangzhou Auto Show, have further enriched the product matrix. Among them, Fengyun T9L precisely targets the rapidly growing large five-seater SUV segment with its four core values of spaciousness, Oriental beauty, superior performance, and technological enjoyment.

Strengthening Unique Characteristics, Fengyun is Poised for Takeoff

Looking ahead to 2026, the three strong new forces will face a more complex market competition environment, with technology, market, and globalization layout becoming the key factors determining success or failure. Especially against the backdrop of increasingly fierce market competition, whether it is Geely Galaxy, Shenlan Auto, or Chery Fengyun, they all need to further strengthen their unique characteristics.

Currently, the continuous improvement of the product matrix has become the primary support for Fengyun's future development. According to the brand's plan, after upgrading to an independent brand, the Fengyun series has entered a period of intensive product launches. This strategic layout will significantly enhance the brand's coverage in various market segments, forming a more complete product system.

Moreover, continuous technological iteration is injecting lasting momentum into the brand. At present, the Fengyun brand is continuously investing in core technology areas such as intelligent driving, intelligent cockpit, and three-electric systems. The intelligent driving assistance system currently equipped lays a solid foundation for subsequent intelligent upgrades.

Relying on Chery Group's strong overseas channels and capabilities, the Fengyun brand also possesses inherent international advantages. This powerful overseas sales network provides strong support for Fengyun's globalization strategy. From its inception, the Fengyun brand has been based on a global perspective, with product development fully considering the demand characteristics of different markets. With the advancement of the parent company's capital strategy, capital market empowerment can also provide new opportunities for Fengyun's brand development and further enhance its market competitiveness.

It can be seen that against the backdrop of increasingly fierce competition in the new energy vehicle market, the Fengyun brand has demonstrated strong development potential with its clear development strategy, continuous technological innovation, and precise market positioning. Its future performance is worth anticipating by the market.

Conclusion:

Currently, competition in China's new energy vehicle market is entering a new stage, shifting from single electrification competition to a comprehensive contest of electrification and intelligence. In this transformation process, Geely Galaxy has secured its market position with its first-mover advantage, Shenlan Auto continues to grow through steady layout, while Chery Fengyun has achieved a latecomer's surge with dual breakthroughs in technology and products.

The rapid rise of Chery Fengyun is not only reflected in the rapid growth of its sales but also in its proof that through technological innovation and precise positioning, Chinese brands are fully capable of winning a place in the fiercely competitive new energy vehicle market. As market competition deepens, the pattern of the three strong new forces may continue to evolve, but Chery Fengyun has already proven its existence value in this important camp (replace with 'group') with its strength.

In the marathon-like competition of the automotive industry, temporary leads or lags do not determine the final outcome. Only brands that continuously innovate, precisely position themselves, and steadily move forward can smile at the end of this long-term race.