Recently, Dreame Technology hosted a four-day 'DREAME NEXT' global launch event in San Francisco, USA. Ma Junye, President of Dreame's new energy vehicle brand, the 'Dreame Starry Sky Project,' unveiled the company's automotive strategy to the public for the first time and directly tackled persistent external skepticism.

Addressing concerns that car-making might be a fleeting trend, Ma Junye clarified in a post-conference group interview that Dreame's automotive preparations had quietly commenced between 2021 and 2022, paralleling Xiaomi's car project, and were not a recent knee-jerk reaction to industry trends.

Public records indicate that Dreame officially announced its foray into car-making in August 2025, with its debut model aiming to rival the Bugatti Veyron. Over the past three years, the team has been primarily engaged in the validation and R&D of core technologies. Currently, Dreame's automotive team boasts over 1,000 members, including former key R&D personnel from smart hardware and seasoned veterans from traditional automotive manufacturing. The team is projected to expand to nearly 2,000 by the latter half of 2026.

Regarding car-making qualifications, Ma Junye explicitly stated that the Starry Sky Project would eschew building its own factory or independently seeking car-making credentials. Instead, it would follow a collaborative path akin to the 'Huawei Model.' He also disclosed that Dreame is partnering with established domestic and international automotive OEMs for joint R&D and contract manufacturing to forge a new automotive brand.

When questioned whether Dreame's cross-border car venture could mirror the fate of LeEco, Ma Junye resolutely declared, 'We won't be LeEco.' He underscored that the business models of the two entities are fundamentally different, with Dreame dedicated to genuine core technology R&D and committed to delivering tangible global products, rather than remaining mired in conceptual stages.

Regarding funding for the automotive endeavor, Ma Junye declined to reveal specific figures but asserted that with increasingly mature industrial synergies, car-making does not necessitate the RMB 50 billion threshold cited by outsiders. 'Xiaomi has invested around RMB 20 billion in car-making thus far,' he noted. Dreame is not only bolstered by ample cash reserves from the parent company but has also garnered support from social capital and industrial funds.

In terms of product planning and pricing strategy, amidst the fiercely competitive new energy vehicle market, the Starry Sky Project aims to focus on high-end offerings and global expansion. Ma Junye unequivocally stated, 'We will definitely not produce cars priced below RMB 200,000.' Dreame's car-making ambitions are geared towards creating a 'global high-end new energy brand,' with mass-produced models priced above RMB 1 million.

According to the product roadmap, Dreame's inaugural mass-produced model will hit the market in 2027. The initial offering will be the all-electric coupe Nebula NEXT 01, followed by the launch of SUV models from the same series within a few months, all priced above RMB 1 million, with certain special editions even surpassing RMB 2 million.

Image Source: Starry Sky Project Automotive

At the press conference, Dreame showcased a concept car dubbed the 'Nebula NEXT 01 Concept JET Edition.' According to the official introduction, it is a 'rocket car' equipped with a dual-solid rocket booster system at the rear, capable of delivering an extreme instantaneous response of 150 milliseconds, a peak thrust of 100 kN, and a 0-100 km/h acceleration time of just 0.9 seconds.

However, Ma Junye acknowledged that the 0.9-second acceleration figure is a theoretical value derived from simulation calculations, with actual testing slated for a closed environment at the end of May. This vehicle will not be mass-produced but will be offered as a collector's edition, with an anticipated price tag reaching the RMB 10 million mark.

Addressing concerns about technological prowess, Ma Junye emphasized Dreame's commitment to in-depth in-house R&D of core lower-body technologies and the three-electric system (battery, motor, and electronic control). The company has already developed a comprehensive electric platform and is working on high-performance in-vehicle motor solutions, boasting a single motor power exceeding 450kW, a total power of over 1800kW for four motors, and a speed surpassing 30,000 rpm. Meanwhile, its subsidiary, Jinghe Energy, unveiled the 'Starry Sky Jinghe' sulfide all-solid-state battery, with a laboratory-tested monomeric energy density exceeding 450Wh/kg. Small-batch delivery is planned for 2026, with scaled-up mass production slated for 2027.