Recently, the China National Institute of Standardization successfully hosted both the Seminar on Perceived Quality of the Three Electric Systems of New Energy Vehicles and the launch event for the group standard titled Guidelines for User-Perceived Quality Evaluation of Battery, Motor, and Electronic Control Systems in New Energy Vehicles (hereinafter referred to as the "Group Standard").

The event gathered experts and representatives from quality supervision bodies, research institutions, industry associations, as well as complete vehicle and supply chain companies. It formally commenced the development of the Group Standard and featured in-depth discussions on key aspects of perceived quality evaluation for the three electric systems, industry challenges, and practical approaches for quality enhancement. The meeting was chaired by Researcher Liu Xia, the head of the Product Quality Supervision, Sampling Inspection, and Verification Disposal Technology Research Institute at the China National Institute of Standardization.

Yu Xinli, President of the China Association for Standardization, attended and delivered an opening address. She emphasized that quality competition is at the heart of the new energy vehicle industry. The Group Standard, initiated at this event, not only aligns with industrial development trends but also meets the demands of consumption upgrades. It consolidates industry practices, unifies evaluation criteria, and holds significant practical relevance and industry value. She outlined four key directions for standard development: standardized research and development, multi-party collaboration, prioritizing implementation, and proactive promotion. She stressed that the essence of standard development lies in implementation, and the standard will continue to play a pivotal role in advancing the standardization and quality enhancement of the new energy vehicle industry.

Chen Hongjun, former Deputy Director of the Standardization Administration of China and former Deputy Director-General (at the department level) of the Standardization Technology Management Department of the State Administration for Market Regulation, remarked in his speech that translating the technical language of the three electric systems into a quality language that is perceivable by users, evaluable by the industry, and improvable by enterprises is crucial for enhancing the quality of new energy vehicles. The development of this Group Standard represents a concrete step in implementing the national standardization strategy and related policies, serving as a vital lever to drive the industry's transition from "production" to "high-quality usability." It guides the industry to shift from parameter competition to quality and experience competition, providing standard leadership for high-quality industrial development.

Li Jun, Vice President of the China National Institute of Standardization, stated that the new energy vehicle industry needs to further translate its technological and product advantages into quality, brand, and market advantages. The development of the Group Standard focuses on better linking user perception, product performance, and quality evaluation, as well as consolidating practical experience and industry consensus into standard rules. The standard's outcomes should achieve "industry recognition, enterprise benefit, and social impact," ensuring a seamless connection from technical research to industrial implementation.

Chen Jian, Director of the Complaints Department at the China Consumers Association, pointed out that the consumer base for new energy vehicles is expanding, and consumers' concerns about the quality and safety of the three electric systems are on the rise. She emphasized that consumers, as the ultimate users of products, have the most direct and authentic perceptions of the three electric systems. Standard development must fully consider consumer opinions, incorporate genuine user feedback, and actively respond to consumer demands to ensure the standard's vitality.

Tang Weiguo, Chairman and President of CheZhi.com and CRTSI Consulting, noted that CheZhi.com, as a leading domestic platform for collecting information on defective automotive products and handling consumer complaints, possesses a vast amount of authentic quality feedback data from vehicle owners. It has assisted over 1.6 million vehicle owners in resolving quality and after-sales issues. CRTSI Consulting, as a professional think tank for the entire automotive industry chain, has mature experience in industry standard development and user experience research implementation. Currently, complaints about new energy vehicles primarily focus on the three electric systems, with consumers' main concerns centered on driving range authenticity, battery safety, and system stability. This underscores the need for establishing a user-centric perceived quality evaluation system for the three electric systems. He emphasized that the Group Standard represents an important step in upgrading from terminal service standards to source quality control, filling gaps in industry standards, empowering enterprises to improve quality and efficiency, and contributing to solidifying the industry's foundation.

Liang Zhenglin, Associate Professor, Doctoral Supervisor, and Assistant Dean of the Institute of Quality and Reliability at Tsinghua University's Department of Industrial Engineering, shared insights on enhancing the perceived quality of the three electric systems from dimensions such as reliability engineering, user experience, and big data analysis, drawing on research accumulated by Tsinghua's Institute of Quality and Reliability. He also provided specific recommendations on the direction of building the evaluation system, promoting the new energy vehicle industry's shift from "parameter competition" to "experience-driven success."

The development of this Group Standard also invited technical experts from multiple universities and research institutes to participate in technical demonstrations, including Zhang Jinhuan, Professor and Doctoral Supervisor at Tsinghua University's School of Vehicle and Mobility and Director of the Automotive Crash Laboratory; Cao Junci, Professor at Beijing Jiaotong University and Director of the Institute of Electrical Machines and Apparatus; Wu Xiaogang, Professor at Hebei University of Technology's School of Electrical Engineering and Director of the Smart Energy Department; and Zheng Dan, Senior Engineer at the Institute of Electrical Engineering, Chinese Academy of Sciences. These experts provided professional opinions on key technical challenges such as fault perception characteristics and refinement of safety evaluation indicators for the three electric systems, offering interdisciplinary and multidimensional technical support for building a quantified standard system.

At the event, the organizers officially unveiled the background and preliminary core research findings for the Group Standard. Jia Jiangwei, Vice President of CheZhi.com and Senior Vice President of CRTSI Consulting, interpreted the standard's core highlights on-site. This standard is the first domestic special evaluation group standard for the three electric systems with user perception as the core evaluation orientation, positioned as a "public benchmark for user-perceived quality of the three electric systems." The standard innovatively constructs a dual-dimension evaluation framework combining hardware parameters and user real-world experience, addressing industry issues of overemphasis on parameters, lack of real-world scenarios, and absence of universal evaluation references. Jia also revealed that after the standard's approval, a specialized campaign titled "Quality Strengthening the Chain · Three Electric Systems China Tour" would be launched in collaboration with central media and industry experts, featuring integrated appreciation, promotion, and verification activities to disseminate the standard's value through multiple channels and verify its implementation effectiveness in the field.

During the thematic discussion session, leaders from regulatory agencies, industry experts, and enterprise representatives exchanged views and engaged in in-depth discussions, focusing on core topics such as quality experience differences of the three electric systems across various vehicle usage scenarios, the matching logic between parameter performance and user perception, data-sharing mechanisms, and weight allocation of evaluation indicators, forming multiple consensuses.

Participants unanimously agreed that technological leadership in the three electric systems does not directly equate to user satisfaction, highlighting the urgent need to establish a closed-loop evaluation system spanning from technology research and development, communication, and promotion to user perception and value recognition. They highly praised the forward-looking and practical significance of this Group Standard, believing it would effectively address the industry challenge of "lab compliance but poor user experience," drive the industry's transition from "parameter-only" to "user value-driven" approaches, and provide crucial standardized references for automotive enterprises in product iteration and optimization, precise allocation of R&D resources, and brand reputation enhancement.

At the end of the meeting, Researcher Liu Xia outlined the subsequent overall progress arrangements and work plans for the Group Standard. She stated that the Group Standard, jointly initiated by the China National Institute of Standardization, CheZhi.com, and CRTSI Consulting, falls under the jurisdiction of the China Association for Standardization. Participating in its development are universities, complete vehicle enterprises, and leading three electric system component companies, including Beijing Jiaotong University, BYD Auto, SAIC-GM, Seres Auto, VOYAH Auto, Xiaomi Auto, GAC Toyota, CATL, EVE Energy, CALB, and Grebot. The successful hosting of this launch event has laid a solid foundation for the Group Standard's development. Subsequently, the project team will collaborate with participating units and industry peers to advance content refinement, expert discussions, and other tasks, extensively incorporating opinions and suggestions from complete vehicle and supply chain enterprises, research institutions, and industry experts to ensure the standard's scientific rigor, professionalism, and practicality. Meanwhile, the project team sincerely welcomes more complete vehicle and component enterprises to actively follow and deeply participate in the standard development, jointly optimizing the perceived quality evaluation system for the three electric systems, efficiently transforming R&D investment in three electric technologies into positive user reputation, enterprise brand value, and market core competitiveness, and supporting sustained leadership and high-quality development of China's new energy vehicle industry.