In the past two days, the news about Seres acquiring the WENJIE trademark from Huawei has attracted a lot of attention from netizens.

The incident began when Seres Automobile issued an announcement recently, stating that it plans to acquire all global categories of the "WENJIE" trademark and other related trademark rights, application rights, and related design patents held by Huawei, with a total acquisition price of 2.5 billion.

At the same time, Seres officials also made it clear that this transaction will not affect the joint business operations of both parties, and the two sides will further deepen their cooperation.

Even so, many netizens still have doubts about this matter. Especially for the owners of WENJIE, they may have an indescribable feeling: originally, they bought WENJIE because of Huawei. But now, not long after buying the car, WENJIE no longer belongs to Huawei?

Indeed, it is believed that many WENJIE owners chose WENJIE specifically because of Huawei. Some owners even learned about "Seres" after purchasing the car.

Now, with WENJIE, which was brought up by Huawei, seemingly suddenly severing ties with Huawei, it is inevitable that WENJIE owners will feel uneasy.

In the opinion of Chekuaiping, WENJIE owners really don't need to panic. Because after Seres issued the announcement, Huawei's official response has already been given.

Huawei stated that it will transfer the WENJIE series trademarks to Seres, while Huawei will continue to support Seres in manufacturing and selling WENJIE well. Huawei has always adhered to the principle of not manufacturing cars, but using leading intelligent connected vehicle technology to continuously help car companies make and sell good cars.

From Huawei's official response, it can actually be seen that even if the ownership of the WENJIE trademark has changed, it will not have much impact on the cooperation between Huawei and Seres.

At the same time, Huawei and Seres have also signed a cooperation agreement to further deepen their joint business, stating that both parties will give full play to their joint business advantages and build WENJIE into a world-class leading brand of new luxury cars.

Seeing this, I think the owners of WENJIE should be relieved. If you understand Huawei, it's not hard to guess that Huawei transferring the WENJIE trademark to Seres was inevitable.

Because Huawei has repeatedly reiterated that it does not manufacture cars, but only helps companies make and sell good cars. It can be roughly guessed that in recent years, Huawei will continue to adhere to its policy of helping companies make and sell good cars.

In addition, in May of this year, Huawei also transferred the "Xiangjie" trademark, which was registered in November last year, to BAIC BJEV.

Currently, WENJIE has become the largest luxury car brand in China. This can be seen from its sales figures.

After acquiring the WENJIE trademark, Seres will launch WENJIE's globalization strategy, transforming WENJIE from a domestic luxury car brand into a global luxury car brand.

Undoubtedly, this is also what Huawei hopes for.

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