Several automotive manufacturers have recently disclosed their sales data for July, providing a snapshot of the current sedan market rankings. The Geely Starry Wish continues to dominate, though the ranks of its competitors have undergone notable shifts. The Geely Starry Wish secured its position at the top with 32,306 units sold. The Xiaomi SU7 maintained its second-place ranking for the fourth consecutive month, selling 21,044 units, marking a 3.09% increase from the previous month. The BYD Dolphin made a re-entry into the top five, selling 13,910 units, a 6.96% month-on-month increase. Conversely, sales of the MG4, Volkswagen Lavida, Wuling Binguo PRO, and Toyota Camry experienced a downturn. Notably, the Volkswagen Sagitar achieved a significant 23.11% month-on-month sales increase, reaching 11,352 units, the highest growth among leading models.

Overall, new energy vehicles (NEVs) are demonstrating robust growth momentum, while some traditional fuel-powered models are encountering substantial sales challenges. As the competition within the domestic automotive market intensifies, the sedan market landscape is continuously evolving.

1st Place: Geely Starry Wish - 32,306 Units

In July, the Geely Starry Wish achieved sales of 32,306 units, experiencing a slight 3.16% month-on-month decline, yet it maintained a clear lead in the market.

The enduring popularity of the Starry Wish can be attributed to its precise understanding of consumer demands in the RMB100,000-level pure electric market. For buyers in this segment, price, practicality, and operating costs are primary considerations. The Starry Wish lowers the entry barrier while offering no significant compromises in terms of space, range, or smart features, effectively addressing the issue of "low price but inadequate experience" commonly associated with entry-level pure electric compact cars.

Furthermore, Geely's extensive brand influence and well-established channel advantages instill greater confidence in consumers when selecting a new energy compact car, thereby enhancing the Starry Wish's competitiveness within its segment.

2nd Place: Xiaomi SU7 - 21,044 Units

In July, the Xiaomi SU7 sold 21,044 units, marking a 3.09% month-on-month increase and securing a top-five position in sedan sales for the fourth consecutive month. As Xiaomi's inaugural model, the SU7's sustained popularity stems from its accurate grasp of young consumers' desires for style, performance, and technological sophistication.

In terms of design, the SU7 features a mid-to-large coupe body with a low-slung, fastback silhouette, exuding a sense of sportiness and sophistication. Its exterior design "pays homage" to classic sports cars such as Porsche and Ferrari, while incorporating distinctive elements like frameless waterdrop mirrors and pebble-shaped LiDAR, further enhancing the vehicle's recognition and technological appeal, precisely meeting consumers' aesthetic preferences.

Beyond its stylish appearance, the SU7 delivers on performance, successfully attracting a large number of young consumers with its combination of "high style and solid performance."

3rd Place: BYD Dolphin - 13,910 Units

In July, the BYD Dolphin achieved sales of 13,910 units, marking a 6.96% month-on-month increase and re-entering the top five sedan sales rankings after April.

This achievement indicates that the Dolphin maintains strong market recognition. In the fiercely competitive A0-segment pure electric compact car market, the Dolphin leverages BYD's mature battery, electric drive, and Blade Battery technologies, building a reputation for safety and reliability. Meanwhile, certain models offer a CLTC pure electric range of up to 520km, alleviating range anxiety for daily use. Additionally, the Dolphin offers competitive smart features, equipped with the "Divine Eye-C" advanced intelligent driving system across all variants, giving it a certain product appeal within its segment.

However, with increasing competition in the A0-segment pure electric compact car market, rivals such as the Starry Wish, Binguo PRO, and Leapmotor A05 are diverting consumers, intensifying market pressure on the Dolphin.

4th Place: MG4 - 13,157 Units

In July, the MG4 sold 13,157 units, experiencing an 8.61% month-on-month decline. From a product perspective, the MG4's advantage lies not solely in its price but in offering features typically found in higher-priced models to the RMB100,000 segment, such as semi-solid-state batteries, a 530km range, and the VMC high-speed run-flat stability system, giving it distinct characteristics among peer pure electric vehicles. Additionally, the MG4 retains the agility and drivability of a hatchback, complemented by smart features like Horizon Robotics' intelligent driving system, further enriching the daily driving experience.

However, as competition in the new energy market intensifies, features like range, intelligent driving, and battery safety, once considered highlights, are becoming standard in peer models, gradually diminishing the MG4's perceived "premium feel." Moving forward, the MG4 will need to further enhance its driving experience and individualized positioning to maintain its competitive edge.

5th Place: Volkswagen Lavida - 12,982 Units

In July, the Lavida sold 12,982 units, experiencing a 15.94% month-on-month decline. As a long-standing top-selling joint-venture sedan, the Lavida maintains its competitiveness through the traditional strengths of German family cars: reasonable pricing, sufficient space, a stable powertrain, and hassle-free maintenance, coupled with Volkswagen's long-established brand reputation, meeting many families' expectations for a worry-free, practical sedan.

However, with the rapid growth of new energy models, consumers are increasingly focusing on smart features, operating costs, and driving experience, gradually eroding the traditional advantages of fuel-powered cars. For the Lavida, its market position, once built on mature products, is now being affected, and it increasingly relies on terminal discounts and Volkswagen's brand heritage to sustain sales.

Although down from its peak, the Lavida still ranks among the top five sedans sold, indicating that traditional fuel-powered family sedans still have stable market demand amid the rapid rise of new energy vehicles.

In Conclusion:

The sedan market landscape underwent significant changes in July, with new energy models leveraging their product advantages to continuously encroach on the traditional fuel-powered car market. Among the top 10 in sales, new energy models now dominate. In particular, small pure electric models, with their lower operating costs, richer features, and high cost-performance, are gaining favor with more consumers.

However, the rapid rise of new energy models does not mean fuel-powered cars have lost their market; rather, as consumer choices expand, the market space for fuel-powered cars is gradually shrinking. For many family users, traditional sedans still offer their own advantages—worry-free ownership and stability—coupled with terminal discounts, which continue to appeal to a portion of consumers.

Thus, the sedan market is undergoing an accelerated reshuffling, with new energy models expanding their share while fuel-powered cars must rely on their inherent strengths to find new market niches.

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