07/14 2024 521
Recently, the China Automobile Dealers Association released statistics on the wholesale and retail sales of various manufacturers in June. With the "trade-in" policy coming into effect, the price war cooling down, and the "618" promotion of consumption, consumer enthusiasm was ignited. Let's take a look at the sales performance of major manufacturers in June.
Data shows that in June, the retail sales of domestic narrow-sense passenger vehicles reached 1.765 million units, down 6.8% year-on-year but up 3.1% month-on-month. Cumulative sales from January to June reached 9.839 million units, up 3.2% year-on-year. It is evident that in June, except for the double growth of new energy vehicles and fuel vehicles month-on-month, other major vehicle types experienced declines year-on-year.
In the June wholesale sales ranking, only three manufacturers showed a year-on-year growth trend, all of which were domestic independent brands. Among them, BYD remained the top-selling brand, with monthly sales reaching 340,200 units. Chery Automobile, ranking second, recorded the largest growth among the top ten, with a 39.8% increase and monthly sales of 191,800 units. Geely Automobile also saw a year-on-year increase in sales, ranking third.
Among the declining manufacturers, FAW-Volkswagen experienced the largest year-on-year decline, reaching 31.2%, but it still ranked high, with monthly sales of 136,000 units. It is worth mentioning that Chang'an Automobile and Great Wall Motor, as the only two independent brands in the list that declined year-on-year, saw relatively small declines in sales.
In terms of cumulative wholesale sales, Chery Automobile's sales surged again, with a year-on-year growth rate of 52.3%, reaching 1.0577 million units, becoming the second manufacturer after BYD to exceed one million units. Geely Automobile also recorded a significant increase, with a year-on-year growth rate of 41%, second only to Chery Automobile. Chang'an Automobile and Great Wall Motor also emerged from their declining sales trends. Additionally, among the declining joint venture camp, SAIC Volkswagen was the only manufacturer to see a year-on-year increase in sales.
In the retail sector, seven of the top ten manufacturers experienced year-on-year declines. Chang'an Automobile, ranking fifth, experienced the largest decline, reaching 25.6%. Although FAW-Volkswagen's decline was second only to Chang'an Automobile, it remained the top-ranked joint venture manufacturer due to its solid sales. The remaining three manufacturers that showed growth were all domestic independent brands, with Chery Automobile recording the largest growth rate of 53.6%.
In terms of cumulative retail sales, although major joint venture brands still experienced year-on-year declines, the declines have narrowed. Among them, SAIC Volkswagen experienced the smallest decline, at only 4.1%. In terms of growth, Chery Automobile continued to record the largest increase, reaching 71.2%.
Summary: Due to the gradual effectiveness of the "trade-in" policy in June, the introduction of corresponding policies and measures, the phased cooling of the automotive market price war, and the stimulus effect of "618" on consumption, the new energy vehicle market experienced significant growth in sales. This led to considerable increases in sales for domestic independent brands such as BYD, Chery Automobile, and Geely Automobile, which focus on new energy vehicles. Meanwhile, the advantages of joint venture brands in the domestic market have begun to shrink visibly, with Tesla China, FAW Toyota, and other manufacturers repeatedly absent from the rankings. Among the joint venture camp, only FAW-Volkswagen, SAIC Volkswagen, and GAC Toyota can stably rank at the top.