In the world of Car Inc., it seems that challenges and difficulties are always abundant. Recently, although its "Car Enthusiasts' Carnival Night" live stream on Douyin attracted the attention of many netizens, this clever combination of micro-variety shows, talk shows, and live streaming e-commerce sales does not seem to have truly solved the deep-seated problems faced by Car Inc.

Continuous user complaints are a pain point that Car Inc. cannot avoid. From vehicle quality and safety issues to disputes over deposits and refunds, violation handling, insurance, and repair costs, the thousands of records on the Hei Mao complaint platform regarding Car Inc. serve as a mirror, reflecting many flaws in its internal management and service quality. Especially concerning are vehicle safety issues, which directly relate to users' lives and property. Car Inc.'s negligence in this area is undoubtedly a significant betrayal of user trust.

A user rented a Tank 300 at Nyingchi Airport and noticed abnormal braking noises but was assured by staff at the outlet that there was no issue, so they drove normally. On October 1st, the user experienced brake failure on the return journey, requested tow truck assistance from customer service, but was denied and told to drive to a repair shop themselves. During the journey, the brakes completely failed, and the user had to crash into an earth wall to stop. Fortunately, no one was injured. Afterwards, Car Inc. demanded that the user pay a repair fee of 1500 yuan without providing any damage assessment proof.

In addition to the braking issues with the rented Tank 300, users have also encountered problems such as a faulty fuel gauge on a rented Volkswagen Lavida, leading to multiple refuelings, a tire warning during driving in a rented Buick GL8, and body shaking at high speeds in a rented XPeng P7, which was later found to be due to a deformed wheel hub during inspection.

Employee dissatisfaction is a concentrated expression of the internal problems at Car Inc. Judging from revelations on social media, Car Inc. employees not only face low wages, long working hours, and strict management systems but are also often blamed for customer complaints and even have their performance deductions. How can employees maintain a positive work attitude and high-quality service in such a work environment?

Some netizens have claimed that they worked at Car Inc. for a one-month probationary period without signing a labor contract, were not renewed at the end, and only received a salary of over 2000 yuan. The company's working hours are from 7:45 a.m. to 7 p.m., with almost no break time during lunch. Additionally, the company's working atmosphere is tense, the management system is strict, and employee morale is low.

Current employees have stated that in addition to having their salaries reduced twice, Car Inc. also has long working hours, performance evaluations in various forms, and even requires employees to take the blame for customer complaints. For orders within 10-20 kilometers of an outlet, employees are required to deliver within 30 minutes, or their performance will be deducted. Employees have no choice but to drive fast to deliver cars to customers, which poses many risks to their lives and safety.

Multiple former employees have revealed that nepotism is prevalent within the company, there is an endless culture of overtime, and there is a lack of corresponding overtime pay compensation. Employees not only have to bear the burden of long working hours but may also be forced to bear the responsibility for negative reviews and losses due to poor company services. Especially after the Luckin Coffee incident, the company's successive salary reduction measures have exacerbated the economic pressure on employees. In such a work environment, where employee dissatisfaction has long been pent up, it is not surprising that service quality has declined and customer complaints have increased.

More seriously, Car Inc. also faces enormous challenges in profitability. As one of the leading companies in the domestic car rental industry, Car Inc. has been slow to achieve stable profitability. Under the heavy asset operation model, high vehicle purchase, operation, and maintenance costs, as well as marketing expenses during the market expansion phase, have made the path to profitability exceptionally difficult for Car Inc. Especially in the current domestic car rental industry, with low penetration rates and fierce market competition, it is even more challenging for Car Inc. to achieve large-scale operations and profit growth.

Furthermore, Car Inc. is also facing changes in the used car market and difficulties in its overseas business. The continuous downturn in the domestic used car market and the unfavorable reception of new energy used cars have posed severe challenges to Car Inc.'s used car disposal business. Moreover, the predicament of its overseas partner Hertz further casts doubt on the prospects of Car Inc.'s overseas business.

In the face of internal and external difficulties, Car Inc. does not seem to have found an effective solution. Although it has attempted to reduce costs and risks through methods such as "rent-to-own," this approach also brings risks such as instability in external partners, legal and compliance risks, and risks related to vehicle residual value management and depreciation. Especially in situations of fluctuating market demand or tight cash flow, these risks may further exacerbate Car Inc.'s predicament.

In summary, in the face of internal and external difficulties, Car Inc. needs to deeply reflect on its own problems and seek effective solutions. Otherwise, relying solely on "meme culture" and short-lived live streaming popularity cannot truly resolve the difficulties and challenges it faces. In its future development, Car Inc. needs to pay more attention to enhancing user experience and service quality, optimizing internal management and employee treatment, exploring diversified profit models, and strengthening risk prevention and compliance management. Only in this way can it remain invincible in the fierce market competition and achieve sustainable development.