Remember the concept car SUPER 3 that debuted at FANGCHENGBAO's 'Fanghua' Spring Conference this April? Its production version is now here!

(Image source: FANGCHENGBAO Automobile)

By: AutoNovel Fig

On December 10, FANGCHENGBAO officially announced the 'Titanium Series,' with the first model, the pure electric carrying-type SUV Titanium 3, set for release in the first half of next year. This marks the brand's second major product series after the previously introduced 'Leopard Series.' Unlike the Leopard 5 and Leopard 8, the Titanium 3 will offer a distinct product functionality and positioning.

(Image source: FANGCHENGBAO Automobile)

The 'Titanium Series' is named after the physicochemical element titanium, renowned for its ultra-high ductility and plasticity. FANGCHENGBAO officially states that, like the element, the 'Titanium Series' will add value and fun to life through its superior application capabilities, pioneering and leading the next generation of new energy vehicles.

In terms of product positioning, the 'Titanium Series' will focus on carrying-type hard-core SUVs, forming a product matrix with the non-carrying 'Leopard Series' to constitute FANGCHENGBAO's hard-core portfolio. The 'Titanium Series' aims to cater to a broader range of urban and family users, enabling FANGCHENGBAO to officially enter a dual-track development mode next year with both the 'Leopard Series' and 'Titanium Series' operating in parallel.

(Image source: Screenshot from the Ministry of Industry and Information Technology website)

While FANGCHENGBAO has not disclosed much about the specific products within the 'Titanium Series,' the 390th batch of the Announcement of Road Motor Vehicle Manufacturers and Products on the Ministry of Industry and Information Technology's official website reveals that the Titanium 3 has dimensions of 4605mm in length, 1900mm in width, and 1720mm in height, with a wheelbase of 2745mm and a maximum speed of up to 201km/h.

The vehicle offers two wheel sizes, 18 inches and 19 inches, with up to five different rim styles available. Other configurations include a standard panoramic sunroof, optional rear side windows and rear hatch non-privacy glass, different colored calipers, camera-equipped exterior rearview mirror bases, and faceplate trim for the vehicle's front end.

The Titanium 3 is powered by a lithium iron phosphate battery produced by BYD's Fudi Battery Company, driven by dual motors (front AC asynchronous motor and rear permanent magnet synchronous motor) with rated powers of 35kW for the front and 70kW for the rear, and peak powers of 110kW for the front and 200kW for the rear.

(Image source: Screenshot from the Ministry of Industry and Information Technology website)

Regarding the 'Titanium Series,' FANGCHENGBAO emphasizes a focus on pioneering technology, hard-core safety, personalized style, and an ecological cabin, aiming to bring hard-core features to families and broader urban usage, fully unleashing FANGCHENGBAO's technological spirit beyond 'electricity' and exploring the infinite possibilities of hard-core vehicles.

How does this apply to the Titanium 3? It ensures the vehicle's 'fun' attribute while maintaining personalization. As the world's first professional and personalized automotive brand created by BYD Group, 'fun' is a defining characteristic of FANGCHENGBAO.

(Image source: FANGCHENGBAO Automobile)

The Titanium 3, the first model in the 'Titanium Series,' already differs significantly in dimensions from the previously launched Leopard Series models. It gives the initial impression of being more compact and agile, with a stronger 'fun' factor.

At the April conference, the concept car SUPER 3 was introduced, inspired by 'interstellar war vehicles,' featuring a sculptural metal body structure with concise, exaggerated, and three-dimensional lines, distinctive color elements, and an expressive personality.

(Image source: FANGCHENGBAO Automobile)

As the production version of the Titanium 3, it represents FANGCHENGBAO's bold interpretation of agility and personality. According to official images, the Titanium 3 may also come with a significant surprise in configuration: the intelligent onboard drone system already featured in the NIO U8 Off-Road Player Edition.

From the official images, the 'small bump' on the roof of the Titanium 3 resembles the automotive-grade drone garage equipped on the NIO U8 Off-Road Player Edition. This intelligent onboard drone system was jointly developed by BYD and DJI, enabling automatic battery swapping, precise gripping, intelligent temperature control, and water and dust resistance. The onboard drone, featuring high definition, high frame rate, and low latency, can perform functions such as one-click takeoff and landing, intelligent battery swapping, intelligent return, one-click videography, and follow-me mode upon takeoff.

(Image source: FANGCHENGBAO Automobile)

As a new professional and personalized brand, Wang Chuanfu has publicly elaborated on the reasons behind the launch of the FANGCHENGBAO brand. In his view, "As cars increasingly become a vehicle for self-expression and a guide for many people's inner spirit, BYD is determined to use professional technology to create professional-grade products that empower everyone's dreams." Especially as "consumers demand more personalization, we strongly feel the significance of individual values in automotive development."

While the market for personalized vehicle use is relatively niche, the performance and feedback of the Leopard 5 and Leopard 8 indicate that the FANGCHENGBAO brand and its models have activated the inner restlessness of many seemingly ordinary individuals.

As a result, FANGCHENGBAO users continue to create their own 'legendary experiences' across the country, summiting the world's highest sand dune, Mount Bilutu, traversing the 'ultimate hardcore Tibet route' of the Keriya Ancient Road, and directly ascending Mount Nisansuo.

(Image source: FANGCHENGBAO Automobile)

From pioneering to leading, FANGCHENGBAO allows more users to enjoy the joys of life brought by 'electricity.' The advancement and reliability of the 'electric drive off-road' technical route have won industry consensus. With the official announcement of the 'Titanium Series' and the upcoming launch of the first model, the Titanium 3, it signifies the continuous growth of the personalized 'electric drive off-road' market segment. In driving the upward development of the hard-core automotive market and leading the continuous progress of China's automotive industry, FANGCHENGBAO continues to seek solutions.

To date, since the brand renewal and channel opening of FANGCHENGBAO, 115 new stores have been added nationwide, totaling 300 stores covering 133 cities.

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