Analysis of February 2025 Sales Performance for 16 Auto Groups

03/06 2025 437

The automotive industry's February sales figures are gradually coming to light. As of this publication, 14 automakers have disclosed their sales results, with some only revealing figures for specific brands.

Let's first take a comprehensive look at the situation.

Sales Performance Overview

Among the auto groups, BYD, Geely, Chery, and Great Wall have all released their complete February sales performance.

As an automaker that has fully transitioned to electric vehicles, BYD continues to lead the pack in both new energy vehicle sales and overall sales for February.

Geely and Chery are neck-and-neck, with monthly sales hovering around the 200,000-unit mark. Notably, Geely's sales figures for new energy models account for 48% of its total sales.

Great Wall, however, lags behind the other three, with February sales of 78,000 units, of which new energy models contributed only 19%.

Strategic Competition Among Automakers

Entering February, automakers officially commenced their tactical battles for the new year. BYD took the initiative, setting the competitive tone with its focus on "intelligent driving for all."

On February 10, BYD held an intelligent strategy conference, officially unveiling the Tianshen Zhiyan technology matrix and announcing its deployment across all models.

Although Changan Automobile released its "Beidou Tianshu 2.0" plan a day earlier, proposing a comprehensive intelligence transformation strategy, its implementation of intelligent driving lags behind BYD, resulting in less significant impact.

Following BYD's lead, Geely Automobile also unveiled its latest intelligent driving strategy, introducing the "Qianli Haohan" solution, which will be fully integrated into new models of the Geely Galaxy brand.

Chery Automobile announced that it will host an "Intelligent Night" event in March to reveal the intelligent strategy of the Chery Group, featuring humanoid robots and intelligent cabin large models.

In contrast to the fierce competition among these companies, Great Wall Motors appears relatively reserved.

Great Wall Motors has been less active in the transition towards electrification and intelligence, leading to a weaker presence in the new energy sector.

New Energy Sales Ranking

In the above ranking of new energy sales by Chinese automotive brands, we have included all domestic brands that actively disclose their sales data.

Since compiling sales data from the second half of last year, we've observed a notable trend: as market competition intensifies, new force brands are gradually diminishing.

Excluding new brands established by traditional automakers, the new force enterprises now strictly include NIO, XPeng, Li Auto, and ZERO RUN, as well as Xiaomi, which recently completed its foray into vehicle manufacturing.

In terms of the new energy rankings, besides BYD's dominant position, XPeng Motors again led the pack in February, being the only automaker with sales exceeding 30,000 units.

Li Auto, ZERO RUN, and Xiaomi maintained stable sales levels similar to those in January. Aion surprisingly achieved a month-on-month growth of 41%, propelling it into the top 5.

The sales of SL03, ZEEKR, and IMAX all surpassed 10,000 units in February. Among them, SL03 and IMAX witnessed a decline compared to January, while ZEEKR recorded positive growth.

NIO currently divides its sales into two brands, NIO and Ledao, and releases them separately. The combined sales of the two brands totaled 13,192 units, placing them behind ZEEKR in the overall ranking.

February sales typically represent the low point for automakers throughout the year. As we enter March, various brands will successively launch new models, invigorating the market and intensifying competition.

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