According to Quick Technology News on July 12, Sony officially launched the new generation ZV series mirrorless camera - ZV-E10 II, starting at a price of 6,899 yuan.

The ZV-E10 II is equipped with an APS-C format Exmor R CMOS image sensor with approximately 26 million effective pixels and a new-generation BIONZ XR image processor, further improving autofocus performance and video shooting capabilities for more precise capture of natural dynamic moments.

The ZV-E10 II incorporates the widely acclaimed Creative Look filters to help produce great photos easily. It also adds a vertical shooting interface and touch operation function, which is more in line with users' shooting habits, and optimizes connectivity for live streaming and data transmission.

The ZV-E10 II comes with a 3-inch tiltable LCD screen, making it compact, lightweight, and easy to carry for daily and travel photography at only about 377 grams. In terms of battery life, it has been upgraded to a high-capacity NP-FZ100 battery for easier long-term shooting.

Pre-sales of the ZV-E10 II will start at 5 pm on July 12. The suggested retail price for the ZV-E10 II body alone is 6,899 yuan; the suggested retail price for the ZV-E10 II bundle with the E PZ 16-50mm F3.5-5.6 OSS II lens is 7,499 yuan.