On July 1, 2024, Beijing time, as Spain faced Georgia in the European Cup quarter-final, Hisense washing machines made their debut at the European Cup with the slogan "flowing water washing machine, the first in cleaning ratio," attracting the attention of billions of global viewers.

It is understood that since the start of this European Cup, Hisense has successfully made the global audience familiar with this champion team through its advertising slogan of "Number One in China." In fact, it is not just televisions; Hisense Home Appliances' "champion" Hisense washing machines have also showcased a new height of Chinese manufacturing to the world with their excellent quality and performance.

As the first Chinese washing machine brand to debut at the European Cup, Hisense washing machines are guided by users' new needs for laundry care, continuously strengthening innovation in laundry care technology and upgrading product experience, providing more and better laundry care products for global users.

It is understood that the Rome Holiday product line under Hisense washing machines, with its retro design and innovative flowing water technology, not only showcases its unique aesthetic style but also achieves remarkable washing results, achieving up to 99.99% bacteria removal during the washing process. This superior performance has won the trust and love of many users. Another noteworthy product, the Hisense Pianist H8 washing machine, is the official designated washing machine for the 2024 European Cup. Its cleaning ratio is as high as 1.259, far exceeding the baseline of most washing machines on the market and setting a new benchmark in the washing field, demonstrating Hisense's leading position in washing machine technology. It brings unprecedented washing and care experiences to consumers.

Beyond being the industry leader, Hisense washing machines have already taken the lead in creating a "world calling card" for Chinese home appliances.

In the European market, known for its stringent standards, Hisense washing machines have successfully passed top-level standard certifications in related fields, winning the trust and recognition of European users. In today's European market, three families choose Hisense washing machines every minute. European users choosing Hisense fully demonstrates the excellent quality and strength of Hisense washing machines.

According to Hisense Home Appliances' 2023 annual report, in 2023, Hisense washing machines accounted for the largest share in multiple market segments in Europe, with a 66.9% increase in overseas sales, maintaining continuous high growth. It has not only won international reputation for Chinese home appliance brands but also set a new benchmark for Chinese manufacturing in the global market.

Looking forward, Hisense washing machines will continue to adhere to the development strategy of "establishing the enterprise through technology and operating steadily," relying on the advantages of Chinese manufacturing and integrating global strengths to continuously promote innovation in laundry care technology and product upgrades.