The Euro Cup and the World Cup are not only a football feast but also a golden window to showcase corporate strength. Major brands use top-tier sports events as a springboard to break into the global market. At this Euro Cup, five Chinese companies made their debut on the field as official partners. Among them, Hisense Appliances has appeared at the Euro Cup for the third time and sponsored the world's top football events for the fifth time.

From OEM to brand going global, from basic production to technological and quality upgrades, as the backbone of Chinese companies "going global," the Chinese home appliance industry is striding towards "Made in China Smart Manufacturing." Among them, Hisense Appliances (SZ 000921, HK 00921), which has partnered with the Euro Cup three times, has presented a path of globalization driven by technological innovation, adhering to independent brands, and shining on the global stage.

Technology is the root, and innovation is the soul. Hisense Appliances deeply perceives user experience pain points and segmented market demands, creating industry-leading and market-recognized products centered around health, intelligence, and energy conservation. At this Euro Cup, Hisense Appliances' industrial brands collectively "embarked," from customized Euro Cup suites to fence advertising slogans, showcasing innovative technological achievements to the world in the most intuitive way:

— Hisense Air Conditioner's slogan "Fresh Air Air Conditioner, Hisense Leads the Way" is a confident portrayal of its pioneering the fresh air air conditioner category, solving the pain point of poor indoor air quality when air conditioning is on, and deeply optimizing products in terms of fresh air, purification, soft wind, sterilization, and oxygen enrichment, leading the development of the fresh air air conditioner category.

— Hisense Refrigerator's globally pioneering vacuum preservation technology can quickly put ingredients into a low-oxygen, low-pressure storage environment. In the first quarter of 2024, Hisense Refrigerator ranked first among Chinese companies in market share in the European market, with the confidence that "vacuum is true preservation."

— "Leading with quality, for healthy preservation." Rongsheng Refrigerator takes the "preservation" direction as a breakthrough point, creating the WILL natural preservation system through three black technologies of water, ions, and light, ushering in a new era of healthy preservation lifestyles.

— Hisense Washing Machine's "Living Water Washing Machine, First in Cleaning Ratio" made its debut on the field. Through living water washing technology, Hisense Washing Machine's cleaning ratio is as high as 1.259, far exceeding the benchmark cleaning ratio.

— With continuous advancements in the field of 5G central air conditioning, Hisense Central Air Conditioning has become the first domestic brand of 5G household central air conditioning with a market share of 22.03%, demonstrating the potential of "Hisense 5G Central Air Conditioning, Far Ahead."

Relying on extensive accumulations in scientific research investment, technological achievements, and patent numbers, Hisense Appliances "leads advanced manufacturing centered on intelligence," achieving coordinated development of technological innovation and quality service. As one of the world's leading white goods manufacturing enterprises, Hisense Appliances' full product matrix covers scenarios such as home dining, living rooms, balconies, and bedrooms, creating interconnected home spaces with rich scene applications and continuously promoting the implementation of "Smart New Life."

According to data released by the General Administration of Customs, China exported 410.21 million household appliances in May 2024, an increase of 29.7% year-on-year. Going global is a new growth opportunity for home appliance enterprises. Looking to the future, adhering to long-termism and technology-driven enterprise development, Hisense Appliances will continue to enhance its competitiveness in "going global and ascending," demonstrating the confidence and strength of Made in China Smart Manufacturing on the world stage.