Produced by Zhineng Technology

According to its production and sales announcement, Changan Automobile's consolidated wholesale sales in October reached 233,800 units, including joint ventures and associated enterprises.

Domestic terminal retail sales came in at 104,542 units, with the strongest sales falling in the 100,000–150,000 yuan range.

◎ Qiyuan Q05: 20,022 units, priced at 69,900–109,900 yuan

◎ Deepal S05: 11,411 units, priced at 110,900–142,900 yuan

◎ Qiyuan Q06: 10,105 units, priced at 135,900–165,900 yuan

◎ Eado: 5,643 units, priced at 52,900–89,900 yuan

◎ CS75 PLUS: 5,372 units, priced at 91,900–135,900 yuan

◎ Lumin: 5,224 units, priced at 44,900–61,900 yuan

◎ Mazda EZ-60: 5,155 units, priced at 113,900–172,900 yuan

◎ Deepal L06: 4,487 units, priced at 114,900–161,900 yuan

◎ Changan Qiyuan: 43,882 units, accounting for 42.0%

◎ Changan brand: 21,065 units, accounting for 20.1%

◎ Deepal: 20,901 units, accounting for 20.0%

◎ Changan Mazda: 11,001 units, accounting for 10.5%

◎ Ford: 3,101 units, accounting for 3.0%

◎ Avatr: 2,858 units, accounting for 2.7%

◎ Lincoln: 1,375 units, accounting for 1.3%

◎ Changan light vehicles: 359 units, accounting for 0.3%

◎ Below 100,000 yuan: 38,800 units, accounting for 37.1%

◎ 100,000–150,000 yuan: 43,611 units, accounting for 41.7%

◎ 150,000–200,000 yuan: 16,091 units, accounting for 15.4%

◎ 200,000–300,000 yuan: 4,684 units, accounting for 4.5%

◎ Above 300,000 yuan: 1,356 units, accounting for 1.3%

Qiyuan's first layer of appeal is price. The Q05 and Q06 form a gradient across different SUV classes, respectively serving commuting families and users with slightly higher budgets. Qiyuan's internal concentration is very high, and the brand rises and falls with the competitiveness of its core models; a third stable model has yet to emerge.

Traditional Changan sedans and SUVs provide a stable user entry point. Fuel vehicles and low-priced mainstream SUVs still determine dealer traffic, aftermarket services, and overall scale.

Deepal competes in the most crowded segment and must justify the value of intelligence, range forms, and driving experience between 100,000 and 200,000 yuan. It faces both Qiyuan's internal products and external competitors, and beyond configuration highlights it also needs a clear price gap.

The top two brands together account for 62.1%, and the Changan brand trails Qiyuan by 22,817 units.

Models positioned above 200,000 yuan total 6,040 units, accounting for 5.8%; Changan's high-price segment still cannot support scale.

The top three models—Qiyuan Q05, Deepal S05, and Qiyuan Q06—total 41,538 units, accounting for 39.7%; Q05 alone accounts for 19.2%.

Summary

The peaks of both Qiyuan and the Changan brand fall below 100,000 yuan. One builds a new-energy SUV gradient, while the other defends fuel sedans and SUVs, separating the same price band by product type.

Deepal with 20,901 units and Avatr with 2,858 units can each add several models above 200,000 yuan, and Changan's incremental growth will land in this tier.