Produced by Zhineng Technology

According to Dongchedi data for October, AITO's models posted a cumulative total of 21,115 units.

◎ 200,000–300,000 yuan: 9,197 units, accounting for 43.6%;

◎ Above 300,000 yuan: 11,898 units, accounting for 56.4%.

The five models, in order, are:

◎ M6: 9,130 units, 229,800–299,800 yuan,

◎ M9: 8,705 units, 479,800–659,800 yuan,

◎ M7: 2,473 units, 279,800–389,800 yuan,

◎ M8: 720 units, 359,800–459,800 yuan,

◎ M5: 67 units, 229,800–249,800 yuan.

The M6 ranks first, accounting for 43.3%. The top three models combined total 20,308 units, accounting for 96.3%.

Within AITO's lineup, lower-priced models take on the task of expanding the user base, while higher-priced models are responsible for brand image and profit margins.

Buyers of high-priced models such as the M9 are willing to pay a higher budget for intelligent cockpits, driver assistance, space, and comfort. However, the scale of this price segment is limited. Greater volume depends on products that fit more easily into family decision-making price ranges, and the M7 falls into this range.

The next highlight for AITO is the product cycle: after several rounds of upgrades, old models find it difficult to sustain growth through newly added configurations alone. New models need to bring in customers migrating from other brands and maintain after-sales reputation for the product cycle to be successfully connected.

Summary

M5, M6, M7, M8, and M9. AITO's strong performers are the M6, M8, and M9. After the M8 is released, there will be significant changes.