Text / Xuanxuan Ye

Art Editor / Gu Qingqing

Produced by / NetWorld

On July 27, JD.com unveiled its embodied intelligence brand, JoyInside, at the 2025 World Artificial Intelligence Conference (WAIC). This innovation equips robots, robotic dogs, AI toys, and other devices with large model-driven conversational abilities, imbuing cold machines with a 'temperature' that makes intelligent interaction more natural and lifelike.

JoyInside is anchored on JD.com's upgraded JoyAI large model, spanning full-size models from 3B to 750B, supporting multimodal interactions such as language, speech, images, videos, and digital humans.

Currently, numerous mainstream robot brands have integrated JoyInside, including Fuzozo and Fire Fire Rabbit for companionship, Yuanluobo AI and Xin Dalu in education, and Zhongqing and CloudMinds in the industrial sector.

He Xiaodong, Senior Vice President of JD.com and Deputy Dean of JD Explore Academy, remarked, "We aspire to create an open robot ecosystem that enhances functionality and user experience, boosts sales, and fosters a win-win scenario for consumers, robot brands, and JD.com."

JoyInside is gradually realizing this vision. From educational companionship to industrial applications, from children's toys to high-end robots, it is reshaping the future of human-machine interaction.

01 JoyInside: Endowing Intelligent Hardware with a 'Soul'

Many contemporary robots can run and jump, yet they still lack something in human interaction. Users now seek not just a 'moving machine' but a 'partner who understands me.' JD JoyInside addresses this gap.

JoyInside equips robots with 'brain' capabilities, boasting four core advantages. Firstly, it has long-term memory, capable of remembering users' preferences and habits. For instance, the Xin Dalu robot recalls a child's favorite dinosaur name, naturally incorporating it into subsequent conversations, making interactions more personalized.

Secondly, JoyInside is versatile, adept at handling tasks across education, companionship, and industrial manufacturing. Integrated with the Yuanluobo AI chess robot, it not only plays chess but also provides knowledge tutoring and English conversations, boosting the average number of dialogue rounds per person by 148%.

Thirdly, users can customize the robot's character, including persona and voice style. The Fire Fire Rabbit story machine offers deeply customized agents with IP images like 'Nan Kong Grandpa', enriching and animating the content.

Fourthly, JoyInside accurately understands conversational intent and drives the robot to perform corresponding actions. Integrated with the Zhongqing robot, it executes not just basic commands but also generates coordinated actions based on semantic content, significantly enhancing expressiveness.

02 Widespread Brand Integration, Achieving Remarkable Outcomes

Since its launch, JD JoyInside has attracted dozens of mainstream robot brands, covering various aspects such as companionship, education, and industry.

In the companionship sector, brands like Fuzozo and Fire Fire Rabbit have integrated JoyInside. Fuzozo, known as the 'AI version of Labubu', chose JD JoyInside as its first technology partner. By integrating with the JoyAI large model, Fuzozo achieves accurate emotion perception and anthropomorphic feedback, coupled with long-term memory, making its words and actions highly consistent and offering a unique 'cultivation' experience.

The Fire Fire Rabbit story machine provides deeply customized agents with IP images like 'Nan Kong Grandpa', enriching and animating content to offer more entertaining companionship for children.

In education, brands such as Yuanluobo AI chess robot, Xin Dalu, Folotoy, and Dr. Luka have integrated JoyInside. The Yuanluobo AI chess robot, after integration, combines knowledge tutoring and English conversation capabilities, stimulating children's learning interest through immersive interaction, increasing the average number of dialogue rounds per person by 148%.

The Xin Dalu robot deploys early education companionship and gamified agents, guiding children through questioning, associative thinking, and role-playing, increasing the average user dialogue duration by 50%.

AI toys like Folotoy and Dr. Luka also provide an 'edutainment' heuristic interaction experience based on JoyInside, allowing children to learn knowledge while playing.

In industrial applications, brands such as Zhongqing robots, CloudMinds, and Magic Atom robotic dogs have achieved smooth interactions. They have embedded AI characters driven by JD JoyInside, capable of not just basic motion commands but also highly coordinated and unified actions based on semantic content, significantly enhancing expressiveness.

03 Limited-Time Free Open Access to Boost Industrial Development

To benefit more enterprises, JD.com has launched the 'Embodied Intelligence Acceleration Plan', offering limited-time free open access to JoyInside.

Enterprises can integrate through three methods: SDK integration, supporting multilingual development and lowering the technical threshold; 'Box' integration, providing a plug-and-play, cost-effective hardware terminal solution; and API docking, supporting highly customized development to meet diverse needs.

Apart from technical support, JD.com also assists with marketing. It leverages its sales channels for promotion, provides resources to brands, and collaborates to turn products into bestsellers. This is an excellent opportunity for brands aiming to develop intelligent hardware but lacking technology or channels.

JD.com has already established a presence in the field of intelligent robots. It has set up an Intelligent Robot Business Unit under the 3C Home Appliances Business Unit and previously launched an embodied intelligence business unit focused on home scenarios.

Recently, it invested in four embodied intelligence companies, including Zhongqing and Zhiyuan Robotics. With the launch of JoyInside, JD.com aims to develop this ecosystem through a combination of 'self-development + investment + collaboration'.

Additionally, JD Cloud has open-sourced an agent called JoyAgent, the industry's first fully open-source enterprise-level agent, aiding enterprises in managing various business processes.

Within three days of its launch, JoyAgent garnered over 1,000 stars on GitHub, with many developers finding it useful. This underscores JD.com's AI technology prowess, serving not just robots but also helping the entire industry become smarter.

Summary: JoyInside Ushers in a New Era of Human-Machine Interaction

The launch of JD JoyInside marks a pivotal step in the transition of embodied intelligence from the laboratory to large-scale commercial applications. By endowing robots with a 'brain', JoyInside elevates human-machine interaction from simple command execution to a warm, conversational experience.

From educational robots to industrial applications, from children's toys to high-end gadgets, JoyInside is transforming the way people interact with machines. The Xin Dalu robot now better understands children, Fuzozo has become an emotional companion, and the Zhongqing robot's movements are more coordinated and natural. These changes stem from the powerful capabilities of JoyInside.

JD.com's open strategy will further accelerate industry development. The 'Embodied Intelligence Acceleration Plan' lowers the technical threshold, enabling more enterprises to quickly integrate advanced interaction features. As the ecosystem grows, consumers will enjoy an increasingly diverse array of intelligent products.

In the future, with continuous technological iteration and expanding application scenarios, JoyInside is poised to become a 'standard configuration' for intelligent devices. As industry insiders predict, "Just as every household has a car now, in the future, every household may have a humanoid robot."