Chery's Robot Strategy, Omni-Domain AI System, and Moja Robot Business

01/19 2026 422

Produced by Zhineng Technology

At the "Tech with AI 2026 Chery Automobile AI Night," Chery primarily showcased its long-term investment and systematic layout in the AI field. Starting with voice interaction exploration in 2003, it now covers an "omni-domain AI" system across R&D, manufacturing, supply chain, sales, services, and the robot industry.

Chery's AI strategy can be summarized as 'One Bottom Line, Three Directions.'

◎ People-Oriented. Whether it's intelligent driving, intelligent cockpits, or robot products, safety, dignity, and happiness are explicitly placed above technological goals.

◎ Chery proposes three directions: AI for Product, AI for Soul, and AI for Industry, corresponding to product intelligence, emotional interaction, and industrial intelligent upgrading, respectively.

At the automotive product level, Chery's AI capabilities have expanded from 'in-car functions' to the entire vehicle system.

The Lingxi Intelligent Cockpit, Falcon Intelligent Driving, Kunpeng AI Power, and Feiyu Digital Intelligent Chassis form a complete intelligent experience matrix.

◎ Falcon Intelligent Driving covers an L2 to L4 homologous architecture, enabling urban NOA (Navigate on Autopilot) to be no longer exclusive to high-end models through unified data, algorithms, and toolchains;

◎ The Lingxi Intelligent Cockpit, centered around 'Xiaoqi Classmate,' adopts generative HMI and human-like memory mechanisms, transforming interactions from 'button pressing' to 'intention expression';

◎ The Feiyu Digital Intelligent Chassis uses AI to identify driving styles and road conditions, enabling proactive prevention and dynamic adjustment;

◎ The Kunpeng AI Power upgrades energy management from rule-based control to predictive control, automatically optimizing efficiency under different climates, terrains, and driving habits.

These capabilities achieve a unified 'oil-electric intelligence' experience, lowering the barrier to using intelligent technologies.

Beyond automobiles, the robot business represents the most extroverted aspect of Chery's AI strategy.

The Moja Robot Company, established in 2025, quickly launched the humanoid robot 'Moyin' and the quadrupedal robot dog 'Argos,' achieving large-scale delivery in a short time.

◎ Moyin became the world's first humanoid robot to pass dual CE certification for both hardware and software by the EU, entering over 30 countries and more than 100 application scenarios;

◎ Argos' annual delivery volume exceeded 1,000 units, covering high-risk scenarios such as security patrols and industrial reconnaissance.

Moja Robots secured rapid financing. Following Berti's announcement of a 35 million yuan capital increase, several listed companies and investment institutions, including Fuchun Dyeing & Weaving, IDG Capital, Zhiyuan Robotics, Wuhu Science and Technology Innovation Group, and Fengming Venture Capital, joined the fray, increasing Moja Robots' registered capital to 100 million yuan and its overall valuation to 2.5 billion yuan.

Argos has delivered over 1,000 units in total, while 'Moyin' has delivered approximately 220 units. Revenue for the first three quarters of 2025 was approximately 3.0285 million yuan, with losses nearing 5.1046 million yuan.

At the AI Night event, the Moja Robot display and interaction area showcased the Moja Robot family in various forms and roles. The traffic police robot 'Wuyou Intelligent Police R001' and the 'Moja Intelligent Guard' RN001 medical guide robot demonstrated their practical application capabilities in diverse scenarios such as public services and lifestyle services, showcasing how embodied intelligence can complete communication, guidance, collaboration, and other tasks in real environments.

The robot traffic police, jointly launched by Moja Robots and local traffic management authorities, has officially taken to the streets of Wuhu, capable of connecting to traffic signal systems and performing tasks such as traffic direction, violation identification, and road condition monitoring. Chery's AI capabilities are now entering public governance and urban operation systems.

Moja Robots have covered over 100 practical application scenarios, including sales guidance, live-stream interaction, consulting services, performance art, family companionship, and even security and defense. Through continuous deployment and operation in real scenarios, robots continuously provide data feedback and capability iteration, gradually moving towards a stable and replicable application stage.

Behind Chery's robot products lies a mature automotive manufacturing system: standardized quality control, supply chain integration capabilities, and cost control experience, enabling robots to possess 'mass-producible, maintainable, and deliverable' industrial attributes from the outset.

This is why Chery is referred to as 'the robot company overshadowed by car manufacturing.'

Chery incorporates robots into its 'automobile + robot' dual intelligent terminal ecosystem.

Automobiles and robots share highly homologous core technologies in perception, decision-making, control, and multimodal interaction. Intelligent driving algorithms, sensor fusion, and AI model training experience can all be reused.

Robots are not only used for showroom reception and event services but are also beginning to enter urban management scenarios. For example, Wuhu's traffic police robot already possesses traffic direction, violation identification, and signal linkage capabilities.

This expansion from commercial services to public services signifies that Chery's AI capabilities are rising from 'product competitiveness' to 'urban-level infrastructure capabilities.'

Chery's AI strategy, through a unified architecture, large-scale deployment, and full-brand coverage, makes high-level intelligent driving, intelligent cockpits, and AI power no longer privileges for a few users but common configurations.

Summary

Reviewing Chery's AI development journey of over 20 years, from early voice interaction to L4 autonomous driving tests, and now to omni-domain AI and embodied intelligent robots, Chery has laid out complete underlying capabilities in the AI field: computing power, chips, energy, algorithms, organizational structure, and ecological cooperation.

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