Over the past century, IRON Pump has garnered an excellent reputation in the pump industry through its superior product quality, robust technical prowess, and expansive global market presence. To bolster market competitiveness, expedite product delivery, and minimize production costs, IRON Pump embarked on a strategic initiative to establish a new factory in China. This year, the official inauguration of China Tieben Pump Industry Co., Ltd. in Haiyan County, Zhejiang Province, marks a pivotal moment in IRON Pump's evolution in China. As a cornerstone of IRON Pump's globalization strategy, the Haiyan factory will be instrumental in supporting its long-term growth not only in China but also across the Asian market.

The official opening of the Haiyan factory heralds a fresh chapter. Since establishing a presence in China in 2009, IRON Pump has continually deepened its engagement with the Chinese market and actively expanded its operations. Following years of meticulous market cultivation, this strategic endeavor culminated this year. In 2024, IRON Pump formally incorporated China Tieben Pump Industry Co., Ltd., and the launch of the Haiyan factory signifies a significant milestone in its China development journey. This underscores the company's global expansion ambitions and lays a solid foundation for its sustained growth in China and Asia.

The choice of Haiyan County as the site for the new factory is strategic, leveraging its advantages such as convenient transportation, favorable policy support, and a conducive business environment. The establishment of the Haiyan factory will markedly elevate IRON Pump's competitiveness in the global market, particularly within the Asian region.

After meticulous preparation, IRON Pump's Haiyan factory has successfully completed renovations and equipment installation. Commencing in autumn 2024, selected pump models have begun assembly at the new Chinese factory using components sourced from the Danish facility. Over time, the factory aims to progressively achieve localized production of components, maintaining close collaboration with the Danish factory to uphold IRON Pump's high product quality standards.

A delegation from Haiyan County, led by IRON Pump CEO Anders Frimodt-Møller and Chief Production Officer Mads Toft, visited the factory to deepen cooperation. During the tour, they provided detailed insights into the facility. Delegation members commended IRON Pump's professionalism and expressed optimism about the factory's future. This visit fostered mutual understanding and paved the way for the smooth operation of the new factory.

Anders Frimodt-Møller remarked, "As China is a vital market for us, having a presence here offers tangible benefits. Producing in China does not entail reducing the Danish workforce but rather opens up opportunities for market expansion, enabling Danish and Chinese production to advance together."

To sustain the operation and development of the new factory, IRON Pump will dispatch Danish technicians to China for staff training, nurture and attract local talent, and emphasize team building and cultural integration. The company plans to expand its investment and collaboration in China, enhance local production, and venture into new business areas. Additionally, IRON Pump will stay abreast of industry trends, intensify R&D innovation, and improve product quality and service standards. Aligning with China's "dual carbon" goals, the company will actively research and promote green, efficient pump products, fulfill its social responsibility, promote sustainable development, and implement environmental measures to minimize its ecological footprint, thereby contributing to the local community and society.

With the official opening of the Haiyan factory, IRON Pump will further sharpen its competitive edge in the Asian market, offering customers superior-quality and efficient services. Looking ahead, the company will continue to expand its global footprint, develop high-quality pump products, and propel advancements in global pump technology. For more information, please contact Ms. Wei at +86 17821407089 or visit the official website at www.ironpump.com.