2nd Smart Automotive Lighting Summit: Merging Light and Intelligence to Fuel Smart Auto Industry Growth

12/23 2024 498

On December 18, the 2nd Smart Automotive Lighting Summit was successfully held in Dongguan. Organized by the China Intelligent and Connected Vehicles Industry Innovation Alliance (CAICV) and the Intelligent Display Branch of the China Association of Automobile Manufacturers (CAAM), the summit was guided by the Society of Automotive Engineers of China (SAE-China) and the China Association of Automobile Manufacturers (CAAM). Huawei Technologies Co., Ltd. hosted the event, where representatives from industry, academia, and research institutions gathered under the theme "Advancing Together with Light and Intelligence" to explore the application and future prospects of automotive lighting technology in intelligent vehicles. The aim was to integrate lighting technology into every vehicle, enhancing intelligent connected vehicles and driving the prosperity of the smart auto industry.

Gong Weijie, Deputy Secretary-General of SAE-China and Secretary-General of CAICV, noted in her speech that the standard installation of AR-HUD increased fivefold year-on-year in the first half of 2024, reaching 350,000 units, while the growth rate of in-car entertainment screens surpassed 30%. "Automotive lighting has become a crucial factor for consumers when purchasing cars and a distinguishing factor for companies in competitive markets."

(Gong Weijie, Deputy Secretary-General of SAE-China and Secretary-General of CAICV, delivers the opening speech)

Yang Zhongping, Deputy Secretary-General of CAAM, emphasized in his speech, "As a vital component of automotive intelligence, lighting technology has evolved from assistive driving to broader, deeper application scenarios, enhancing driving experience and safety performance." He suggested strengthening technological, application, and industrial collaboration across the end-to-end supply chain to propel automotive intelligence to new heights.

(Yang Zhongping, Deputy Secretary-General of CAAM, delivers a speech)

Jin Yuzhi, CEO of Huawei's Intelligent Vehicle Solutions BU, stated that 2024 marks the first year of large-scale commercialization for intelligent driving. As intelligent driving matures, higher demands are placed on automotive lighting technology. High-precision, real-time information display, and interaction capabilities are now essential for the intelligent driving experience. The rapid development of automotive lighting technology is a result of collaborative efforts across the industrial chain. Huawei is committed to exploring innovative solutions with partners to promote automotive lighting technology, further popularizing intelligent connectivity and driving.

(Jin Yuzhi, CEO of Huawei's Intelligent Vehicle Solutions BU, delivers a speech)

In his keynote speech titled "Advancing Together with Light and Intelligence," Chen Shuangbao, President of Huawei's Intelligent Automotive Lighting Business Unit, discussed the current state of the smart automotive lighting industry and Huawei's strategic layout. Chen noted that drivers have transformed from operators to supervisors in the era of intelligent driving, making the display system crucial for human-machine interaction and trust. Huawei drives product innovation through a "dual-wheel drive" approach combining technology and customer needs. Huawei has launched three smart automotive lighting products: AR-HUD, smart headlight modules, and light field screens, focusing on safe driving assistance, intelligent interaction, and ultimate user experience. Chen emphasized that Huawei will continue to focus on core technologies, empower Tier 1 suppliers, open up the ecosystem, explore new solution scenarios, and collaborate with standards organizations and partners to accelerate product standards, regulations, and evaluation systems, contributing to the industry's healthy development.

(Chen Shuangbao, President of Huawei's Intelligent Automotive Lighting Business Unit, delivers a keynote speech)

Yang Jing, Chief Expert of China Automotive Technology & Research Center Co., Ltd., and Secretary-General of the Automotive Human Factors and Ergonomics Expert Panel, presented a keynote speech titled "Experience First - Technical Requirements and Evolution Trends of AR-HUD in the Era of Advanced Intelligent Driving." She highlighted that in the era of advanced intelligent driving, AR-HUD is expected to become the primary display screen due to its rich display information and combination of safety and comfort, making intelligent driving more reassuring, worry-free, and comfortable. Yang Jing also called for industry efforts to promote the healthy and rapid development of the AR-HUD industry through accurate AR-HUD definition, standardized evaluation system construction, and industry-academia-research collaboration.

(Yang Jing, Chief Expert of China Automotive Technology & Research Center Co., Ltd., and Secretary-General of the Automotive Human Factors and Ergonomics Expert Panel, delivers a keynote speech)

Wang Jian, a senior analyst at Gaishi Auto Research Institute, shared insights on AR-HUD market analysis and trends. According to Gaishi stats, from January to October 2024, HUD's market share was nearly 15%, with AR-HUD accounting for 27.4% of the HUD market. By 2030, HUD penetration is expected to reach 43.7%, with AR-HUD approaching 5.55 million units. Wang noted that HUD, beyond ensuring driving safety, can integrate with intelligent driving, intelligent cockpits, and the external environment, providing users with an immersive intelligent experience and convenient interaction. As intelligent driving advances, AR-HUD display content will diversify, potentially becoming a new human-vehicle interaction window and on-board visualization for smart city information.

(Wang Jian, senior analyst at Gaishi Auto Research Institute, shares insights into AR-HUD market analysis and trends)

Duan Wenping, General Manager of Thalys Intelligent Ecological Platform, discussed AITO's perspective on optical products through the Wenjie M9. He emphasized that automotive lighting enhances vehicle intelligence, fostering a more harmonious relationship between cars, humans, other vehicles, and the environment. "Thalys will continue exploring automotive lighting technology to redefine the in-vehicle visual experience, providing more scenarios and experiences through software iterations based on existing hardware. We welcome ecosystem partners to join us in creating an interconnected ecosystem."

(Duan Wenping, General Manager of Thalys Intelligent Ecological Platform, shares AITO's practices in automotive lighting with the Wenjie M9)

Zhang Tao, Chairman of Jiangsu Zejing Automotive Electronics Co., Ltd., delivered a keynote speech titled "Innovating Driving Visual Experience: AR-HUD Creates the First Screen for Human-Machine Co-driving." He emphasized that for the AR-HUD industry to thrive, high-quality AR-HUD products must create customer value, and a profitable AR-HUD ecosystem must be established for sustained innovation. He called for industry, academia, and research collaboration to create higher-value products and experiences, laying a solid foundation for long-term industry development.

(Zhang Tao, Chairman of Jiangsu Zejing Automotive Electronics Co., Ltd., delivers a keynote speech)

Dr. Yang Liangyi, Deputy Chief Engineer of the Intelligent Center at China Automotive Engineering Research Institute Co., Ltd., presented the latest research findings on intelligent headlight testing technology in his speech titled "Research on ADB Headlight Vehicle Scenario Testing Technology." He noted that with technological advancements, intelligent headlight performance evaluation and testing methods face new challenges. Ensuring safe, reliable, and efficient operation in complex scenarios is crucial. China Automotive Research Institute has comprehensively constructed and verified a multi-dimensional scenario testing system and technical standards for ADB headlights, supporting and guaranteeing intelligent driving technology development and innovation, providing consumers with a basis to choose safer, more reliable intelligent headlight products.

(Dr. Yang Liangyi, Deputy Chief Engineer of the Intelligent Center at China Automotive Engineering Research Institute Co., Ltd., shares the latest research findings of the China Automotive Research Institute's research team in the field of intelligent headlight testing technology)

Lin Shudong, Deputy General Manager of Changzhou Xingyu Automotive Lighting Co., Ltd., and Dean of Xingyu Research Institute, presented a keynote speech titled "Shaping the Scene, Chaining the Future - Leading the Co-creation of the Entire Value Chain." He observed that the automotive lighting industry is evolving towards intelligence, personalization, exquisite styling, and diversified scenarios, driven by user needs, experience-driven factors, and policy orientations. "Intelligent headlight development relies on a localized supply chain. Xingyu aims to provide Chinese technical solutions through value chain co-creation, achieving a win-win for the entire value chain."

(Lin Shudong, Deputy General Manager of Changzhou Xingyu Automotive Lighting Co., Ltd., and Dean of Xingyu Research Institute, shares trends in the automotive lighting industry)

Yan Zhiyong, head of the Intelligent Automotive Lighting Display Task Force at the China Intelligent and Connected Vehicles Industry Innovation Alliance, reviewed the Automotive Lighting Working Group's industrial activities since inception, including automotive lighting summits, forums, salons, etc., in his work report. These activities explored HUD, intelligent headlights, and in-car entertainment screens, resulting in numerous research reports, white papers, and other outcomes. He noted that the automotive lighting industry, including AR-HUD and intelligent headlight modules, is rapidly developing, with room for improvement in evaluation, standards, and content scenario innovation. He invited more partners to join and jointly promote the automotive lighting industry's continuous development.

(Yan Zhiyong, head of the Intelligent Automotive Lighting Display Task Force at the China Intelligent and Connected Vehicles Industry Innovation Alliance, delivers a work report on the Intelligent Automotive Lighting Display Task Force)

Industry forecasts predict that by 2025, the penetration rate of intelligent and connected vehicles in the Chinese market will exceed 40%; by 2030, intelligent and connected new energy vehicles will dominate the market, with a size exceeding 5 trillion yuan. With the rapid popularization of intelligent and connected vehicles, automotive lighting technology's role in enhancing intelligent driving safety and comfort is increasingly evident. The summit's success not only fostered industry exchanges and collaboration but also drove automotive lighting technology innovation and market application transformation, laying a solid foundation for steady industry development. With industry efforts, automotive lighting technology will undoubtedly propel automotive intelligence and networking, bringing safer, more comfortable driving experiences to consumers.

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