On August 6, 2024, at the Hongmeng Smart Ride Enjoy S9 and Huawei Full-Scenario New Product Launch Event, the panoramic smart flagship sedan Enjoy S9 was officially released.

As the first luxury flagship sedan of Hongmeng Smart Ride, Enjoy S9 adopts the "OneBox" design, achieving the best balance of large space, high efficiency, and high aesthetics. It is the first sedan to feature a zero-gravity rear seat, a car-grade projection giant screen, and is equipped with the exclusive Tuling platform for D-class sedans, and the first to feature the HUAWEI ADS 3.0 advanced intelligent driving system. It incorporates a full stack of Huawei technologies, reinterpreting luxury flagship sedans from design aesthetics, space, driving, intelligence, and safety, leading smart mobility into a new era.

Yu Chengdong, Executive Director of Huawei, Chairman of the Terminal BG, and Chairman of the Intelligent Vehicle Solutions BU, said: Enjoy S9 is the first luxury flagship sedan of Hongmeng Smart Ride, forming a dual flagship lineup with Wenjie M9. Enjoy S9 comprehensively reshapes the luxury experience, launching immediately upon announcement and achieving mass production and sales quickly. The dual flagships meet at the peak!

Zhang Jianyong, Secretary of the Party Committee and Chairman of Beijing Automotive Group, shared that Beijing Automotive Group has tailored a world-leading smart manufacturing plant for Enjoy S9, with an overall comprehensive automation rate reaching an advanced level in the industry and a world-leading ADS intelligent driving calibration system. Building upon existing luxury quality control standards, it has introduced an industry-leading "full-time quality monitoring and sensing system," with a dedicated file for each vehicle to ensure full monitoring and traceability throughout the process.

The design philosophy of Enjoy S9 draws inspiration from the universe, adhering to Huawei's aesthetic principles of "extreme, pure, and simple," creating a new paradigm for luxury sedan aesthetics. The new car comes in five exterior colors, including "Cosmic Red" and "Starlight Gold," paired with iconic starry headlights and luxurious starry forged alloy wheels, showcasing the beauty of the universe. The new car adopts a hidden water cut design for the first time, paired with smart electronic exterior mirrors and flat side windows, achieving a perfect fusion of luxury aesthetics and leading technology while delivering a global low drag coefficient of 0.193 for mass-produced luxury sedans, ensuring excellent performance.

Enjoy S9's Cosmic Cabin features a centrally symmetrical design structure, utilizing a Smart Star Ring design and introducing the first starry sky mural trim panel. The entire cabin is equipped with standard Nappa leather seats, carefully crafted from selected natural solid wood, making natural beauty accessible. Four exquisite interior colors—White Sand Apricot, Pure White, Amber Brown, and Midnight Black—satisfy individual user preferences. Additionally, in collaboration with Nathalie Feisthauer, winner of the "Oscar of Perfume" FIFI Award, Enjoy S9 features three exclusive master fragrances, crafted from ingredients such as Rosa centifolia from the Mediterranean foothills of the Alps, offering a transcendent sensory experience.

Executive-class private space, transcending traditional luxury experiences

As a luxury flagship sedan, Enjoy S9 boasts a wheelbase of 3050mm and an available interior space of up to 3460mm, achieving a 67% space utilization rate. It redefines luxury with its superior spaciousness. The industry's first zero-gravity rear seats support 12-way electric adjustment, with a maximum lumbar angle of 108° and a maximum knee angle of 128°, complemented by an ultra-wide leg rest of 429mm, fully meeting the needs of a relaxed body posture. The industry's first rear executive screen supports stepless adjustment from 0° to 45°, offering smooth and effortless control thanks to HarmonyOS. Users can also activate cinema mode, nap mode, and super privacy mode with a single button on the armrest screen, offering an accessible luxurious and intelligent experience.

Enjoy S9 introduces the first car-grade projection giant screen, combining a car-grade projector with a 32-inch lifting projection screen, recreating the cinema viewing experience. Paired with a 25-unit professional audio system and the all-new Huawei Yuezhang Audio Excellence Series with a total power of 2080W, it delivers concert hall-like acoustics. Furthermore, Enjoy S9 is equipped with HarmonyOS 4, marking new breakthroughs in personalization, efficiency, intelligence, fluidity, security, and privacy, enabling more efficient and convenient human-vehicle interaction. The in-vehicle Xiaoyi Smart Assistant has also been further upgraded and optimized, with the Xiaoyi News Channel keeping drivers informed of current affairs even while on the road.

A new benchmark for luxurious driving and reshaping the driving experience

Enjoy S9 features a front double-wishbone and rear multi-link independent suspension system, with a front and rear integrated spring and damper design. All models come standard with five-stage height-adjustable air springs and a CDC continuous damping control system, offering both comfort and handling. With a 100km/h-0 braking distance of just 32.77 meters and an elk test result of 81.4kph, it rivals or even surpasses million-yuan luxury vehicles. Enjoy S9 also incorporates the exclusive Tuling platform for D-class sedans, based on the HUAWEI IDVP intelligent vehicle digital platform. Through a multi-modal fusion perception system, the HUAWEI DATS dynamic adaptive torque system, the HUAWEI XMOTION intelligent body coordination control system, and top-tier intelligent tuning, it delivers an ultra-comfortable and stable driving experience. Additionally, Enjoy S9 features a motion sickness relief mode, effectively mitigating motion sickness for a more pleasant journey.

In terms of power, Enjoy S9 is equipped with the all-new HUAWEI DriveONE 800V high-voltage silicon carbide platform, with the all-wheel-drive version accelerating from 0-100km/h in just 3.9 seconds. Beyond its inherent powerful performance, Enjoy S9 also balances efficiency, consuming just 13.2kWh per 100 kilometers, providing users with stronger power, lower energy consumption, and a quieter driving experience.

CATL Chairman and CEO Zeng Yuqun attended the event in person and shared that CATL has created the industry's thinnest 800V, 100kWh safe battery for Enjoy S9, with a maximum CLTC combined range of 816km. Paired with the 800V high-voltage fast-charging platform, it can add 200km of range in just 5 minutes, ensuring carefree travel.

Furthermore, the latest 8th-generation production line batteries from CATL, which have been used in Enjoy S9, combine material and electrochemical system innovations, achieving a defect rate of less than one in a billion. Zeng Yuqun also noted that Huawei represents mathematics, Beijing Automotive Group represents physics, and CATL represents chemistry. Together, they form a formidable trio, ensuring success wherever they go.

First to feature HUAWEI ADS 3.0, enabling one-click navigation from parking space to parking space

As the first model to feature the HUAWEI ADS 3.0 advanced intelligent driving system, Enjoy S9 comes standard with 192-line LiDAR and is the first to adopt an end-to-end new architecture, enabling driving on islands nationwide. It is also the first to introduce a parking space-to-parking space intelligent driving function, seamlessly connecting parking lots to public roads, public roads to parks, and ground to underground levels, truly achieving full-scenario coverage and a more human-like driving experience suitable for nationwide use.

In terms of parking, Enjoy S9's parking capabilities have been further enhanced, supporting both obstacle avoidance and remote one-click parking, making it more convenient and safer. Additionally, Enjoy S9's valet parking service is now officially commercially available, allowing drivers to exit the vehicle upon arrival and have it autonomously park, solving the pain points of finding a parking spot and saving time, setting a new benchmark in parking technology.

Safety is the ultimate luxury. Enjoy S9 is the first to feature the omnidirectional collision avoidance system CAS 3.0, with forward AEB supporting lane-crossing pedestrian and vehicle recognition and newly added road adaptive AEB for early prediction and precise braking. It also introduces the enhanced automatic emergency steering (eAES) system, evolving from braking or lane changing alone to simultaneous braking and lane changing, making it more flexible in complex road conditions. It also features anti-misacceleration protection with a three-layer defense mechanism for safer driving. Moreover, Enjoy S9 boasts an ultra-strong body structure with an innovative double-cavity double-tube A-pillar design, adhering to the stricter C-NCAP 2024 five-star safety standards, providing five-star safety. Coupled with high-grade safe batteries, the Hongmeng ALPS healthy cabin, and privacy protection measures, it ensures the safety of users' journeys at all times.

Enjoy S9 is available in two versions: Enjoy S9 Max with an official suggested retail price of CNY 399,800 and Enjoy S9 Ultra with an official suggested retail price of CNY 449,800. Customers who place an order immediately will receive a CNY 15,000 optional equipment allowance and a CNY 20,000 intelligent driving package deduction benefit. First-sale benefits can be combined with reservation benefits and the first-mover exclusive plan benefits. The deadline for first-sale benefits is 23:59:59 on October 8, 2024. Customers can now place orders or make appointments for test drives through channels such as the Huawei Mall, Hongmeng Smart Ride Mini Program, Huawei Experience Stores, and Hongmeng Smart Ride User Center.