On August 30, BYD Dynasty's new IP 'Xia' was officially launched at the Chengdu Auto Show. Its eponymous model, Dynasty's first medium-to-large flagship MPV Xia, made its global debut! The new car is based on BYD's new-generation plug-in hybrid vehicle platform, adopts a magnificent dragon-face design language, and boasts six core values: technology, platform, safety, design, space, and intelligence. With an estimated starting price of 300,000 yuan, it will be officially launched within the year and sold globally! It provides users with a new choice of luxury MPVs in the mid-to-high-end market.

What Makes China Unique? The Story Behind the Naming of 'Xia'

As the first dynasty of the Chinese nation, the Xia Dynasty laid the foundation for the entire Chinese civilization. Naming the flagship MPV after the Xia Dynasty, the first dynasty in Chinese history, best represents its positioning and pioneering significance.

At the same time, the long-standing Chinese civilization is a treasure trove of human culture and embodies the wisdom of the Chinese people. Naming the new flagship MPV after the Xia Dynasty best reflects its strong technological capabilities.

'China has great rites and rituals, hence it is called Xia, and it has beautiful costumes, hence it is called Hua.' Xia symbolizes elegance and luxury, endowing the new MPV with the essence of Oriental aesthetics.

Xia, as its name suggests, symbolizes innovation, prosperity, elegance, and confidence! As the first medium-to-large flagship MPV of the Dynasty series, Xia will be sold globally, serving as a vehicle for cultural exchange, showcasing the beauty of the East to the world, and making Chinese people proud to drive Chinese cars!

Six Core Values Leading the New Trend of Medium-to-Large Luxury MPVs

As the first medium-to-large flagship MPV of the Dynasty series, Xia boasts six core values: technology, platform, safety, design, space, and intelligence. With its comprehensive product capabilities, Xia will lead the new trend of medium-to-large luxury MPVs.

Based on BYD's new-generation plug-in hybrid vehicle platform, Xia adopts a dedicated body structure and is equipped with the Cloud Control C intelligent damping body control system, significantly enhancing ride comfort. It leads the evolution of medium-to-large MPVs towards larger size, greater flexibility, enhanced comfort, and improved safety.

Meanwhile, as the first medium-to-large MPV of the Dynasty series equipped with the fifth-generation DM technology, Xia delivers outstanding energy efficiency, providing users with ultra-low energy consumption and acceleration performance that far surpass those of its peers.

Safety is the ultimate luxury. Xia is built to the latest C-NCAP five-star safety standards, one of the most stringent standards in the automotive industry. From passive and active safety to electrical safety, Xia safeguards the safety of millions of families on the road with comprehensive and rigorous standards.

Adhering to the Dynasty series' new positioning of 'mainstream, quality, and new national trend,' Xia's exterior design draws inspiration from China's excellent traditional culture, incorporating the essence of landscapes into the dragon-face aesthetics. It boasts sleek and majestic body lines and a body color that evokes a sense of Chinese charm. Meanwhile, the Dynasty series' super symbols, including the dragon-face aesthetics and Chinese-style taillights, have also undergone innovations. Xia adopts a magnificent dragon-face design, showcasing the majesty, grandeur, and elegance of Oriental aesthetics as a Dynasty flagship MPV.

In terms of space, Xia measures 5145*1970*1805mm in length, width, and height, with a wheelbase of up to 3045mm. It offers a spacious and luxurious interior, providing passengers with a first-class, serene, and comfortable ride experience.

In terms of intelligence, Xia is equipped with the DiPilot intelligent driving assistance system, making it easy to handle the large body and ensuring a more convenient and safer driving experience. It also features the DiLink 150 intelligent cockpit, powered by a high-performance chip, providing an intelligent and enjoyable driving experience that leads its class.

The new IP 'Xia' logo is created by all, and the collection will soon begin

Today, the latest design trends originate in China. BYD's new IP 'Xia' logo invites users and netizens alike to participate in its creation. Soon, BYD Dynasty will launch a collection campaign open to the public.

In the midst of a century of change, China leads the way! BYD Dynasty's first flagship MPV, named Xia, is suitable for both home and business use, entering the medium-to-large MPV market. With its six core values, Xia will bring users a revolutionary new travel experience and reshape the benchmark for luxury MPVs in the 300,000 yuan price range! The new car will be officially launched within the year, so stay tuned!