Huawei Mate 70 is about to ignite the smartphone market: Huawei's 'big gun' is coming!

11/06 2024 558

Huawei's Mate 70 series is set to be released around November 19th. Since the official announcement in June, this Huawei smartphone has kept Huawei fans waiting for six months, making it the grand finale of the 'tech Spring Festival Gala' at the end of 2024!

Meanwhile, Huawei's offline stores have already begun preparing promotional materials, and Huawei's official announcement and preheating will soon commence, paving the way for the upcoming Huawei launch event.

Firstly, in late August last year, Huawei launched the HUAWEI Mate 60 Pro Pioneer Program, bypassing the launch event and going straight to sales, sparking a wave of rush buying.

Consumers flocked to Huawei stores to experience and snap up the new devices, creating a bustling scene with long queues of customers eager to receive their new phones.

Unlike the previous generation, the Mate 70 series seems poised for a product launch event, scheduled for late November. This time, Huawei will simultaneously unveil the Mate 70, Mate 70 Pro, Mate 70 Pro+, and the Mate 70 RS Ultimate Edition.

Another noteworthy point is that the phone will come equipped with the brand-new, natively developed HarmonyOS. This system boasts self-developed system architecture, significantly enhancing system fluidity, performance, and security features, marking a step towards self-sufficiency for domestically produced operating systems.

Moreover, Huawei has implemented numerous new technologies for distributed operating systems within HarmonyOS and applied a microkernel, making HarmonyOS NEXT the first operating system to provide comprehensive coverage across various devices, from smartphones and laptops to home appliances and watches, thereby becoming the first OS to fully cover all usage scenarios.

Crucially, the fluidity of related technologies and the flow of information are maximally guaranteed throughout the OS coverage process. Pure HarmonyOS is also the first OS to integrate information flow as a core function at the bottom layer of the entire operating system, leveraging a microkernel approach. This technological proposition fundamentally transforms various forms of information interaction.

Even more crucially, Huawei has integrated AI capabilities into the bottom layer of the operating system this time. Building upon the Pangu large model, Huawei has further iterated and upgraded its Xiaoyi, which serves as the portal for releasing AI capabilities. The new AI capabilities are divided into cloud and edge sides, with dozens of small, functional models deployed on the edge side. These models and AI capabilities are open to all developers, enabling any app running on Pure HarmonyOS to leverage system-level AI capabilities to support users' AI service needs.

Furthermore, it is reported that the Huawei Mate 70 series comes in two designs: the standard version features a circular camera module, while the high-end version sports an octagonal one. Both support side fingerprint recognition and 3D facial recognition.

Moreover, the Mate 70 series differs in camera specifications. The standard version employs the OV50H main sensor from OmniVision with 50 million pixels, while the high-end version uses the OV50K main sensor, also with 50 million pixels.

The key difference lies in the OV50K sensor's debut of TheiaCel technology, which leverages the functionality of Lateral Overflow Integration Capacitor (LOFIC) to provide exceptional single-exposure HDR under challenging lighting conditions.

Additionally, the OV50K sensor supports quad-pixel binning, achieving a resolution of 12.5 million pixels. It supports frame rates of 120 fps and 60 fps (HDR) and boasts quad sensitivity, delivering flagship-level low-light performance.

Regarding other core configurations, it is currently known that the Mate 70 series will be the first to feature the new Kirin 9100 chip, marking a significant upgrade from the Kirin 9000S in the Mate 60 Pro. Additionally, the new phones support 5.5G networks, offering download speeds of up to 1Gbps, significantly enhancing users' network experience.

In other aspects, the new phones may come with ultra-large-capacity batteries, rumored to be new silicon anode batteries with capacities ranging from 5000 to 6000 mAh, further enhancing battery life.

Moreover, at a recent Honor launch event, YOYO was upgraded to an intelligent agent, with its AI experience setting a new industry benchmark as the smartest mobile assistant currently available.

After Huawei officially announced the release of the Mate 70 this month, a blogger inquired with YOYO about the phone's launch date, to which YOYO predicted that the Huawei Mate 70 series would officially launch in mid-to-late November, possibly on the 18th or 20th.

This aligns with previously leaked information, with the 20th being a likely date.

Notably, November's Huawei launches extend beyond just the Mate 70 series. It is rumored that Huawei will also unveil the Mate X6 series foldable phones, the Ultimate Edition smartwatch, the WATCH D2 smartwatch, the Freebuds Pro 4 earphones, and the MatePad Pro 13.2 Soft Light Edition this month.

By the way, the prevailing theme for Android phones this year is price hikes. For manufacturers, upstream costs are soaring, making it inevitable to pass these costs on to consumers.

The already released Xiaomi 15 series has bid farewell to the 3,999 yuan price point. Lei Jun candidly admitted that the surge in costs in the smartphone industry is unavoidable and hoped for understanding from everyone.

Furthermore, during media interviews, Pete Lau of OnePlus and Zhao Ming of Honor both expressed that the costs of memory, storage, and processors have increased (with memory and storage prices reaching their highest points in nearly one to two years). These factors, combined, contribute to the high costs of core components from an industrial cycle perspective. Therefore, the pressure on all manufacturers is uniform at this time.

For the upcoming Mate 70, Huawei also faces the issue of rising upstream costs, so the selling price is likely to increase accordingly.

There have been previous reports that the starting price of the Mate 70 may increase by 500 yuan compared to the previous generation. Of course, it remains to be seen whether Huawei will indeed do so.

Finally, from a market perspective, Huawei phones have performed exceptionally well. In the third quarter of 2024, Huawei ranked second in China's smartphone sales data with a 16.4% market share, maintaining a strong rebound and achieving a year-on-year growth rate of 30% on a low base. The Huawei Pura 70 and Huawei Mate 60 series drove most of the sales, reflecting their strong influence in China's high-end market.

With the production of the Mate 70 underway, related concept stocks have also attracted significant attention. For instance, Lens Technology, a supplier for the Mate 70, has reported positive performance in the first three quarters of this year. Currently, flagship new phones from major manufacturers are being released intensively, making the fourth quarter of this year highly competitive. Let's wait and see how competitive the Huawei Mate 70 series will be.

Alright, here comes the question: every new Android phone released in October has seen a price hike. Will the fully upgraded Mate 70 series also experience a price increase? If you have anything to say about the latest Huawei Mate 70 revelations, feel free to leave a comment below and join the discussion with Mingmei Wuxian!

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