10/10 2024 506
Domestic media like to promote that iPhone16 sales are poor, Apple is panicking, and other unfavorable news for Apple. However, overseas analysis institutions recently gave a different answer, believing that iPhone16 sales exceeded last year's iPhone15. Obviously, this is very different from the domestic media's promotion.
The data from overseas analysis institutions is based on the actual sales data for the first two weeks since the launch of iPhone16, which is more authentic. The overseas analysis institutions pointed out that iPhone16 sales in the first two weeks increased by about 12% compared to iPhone15, which is very different from domestic media promotion.
The reason domestic media promotes this way may be that everyone likes to hear news of declining iPhone16 sales, so the media also follows the trend and reports unfavorable news about iPhone16. However, in fact, since the launch of iPhone16, there have been booming scenes in the domestic market.
At least in the first two days of the iPhone16 launch, many Apple retail stores in China experienced queuing and rushing to buy, highlighting the high loyalty of Apple fans. Even though there were many unfavorable news about iPhone16, Apple fans still rushed to buy it at the first time, unaffected by media promotion.
iPhone16's popularity among consumers is also due to the changes Apple has made to iPhone16 after sizing up the situation. This year's iPhone16 series uses the A18 processor across the board, rather than just the Pro version as in the previous two generations.
The standard version of iPhone also increased its memory, but the starting price of iPhone16 remains at 5,999 yuan. Industry insiders believe that Apple is adding quantity without increasing price, which is considered quite generous. Such a price and configuration have attracted consumers who were previously uninterested in the standard version, thereby driving iPhone16 sales.
It is worth noting that Chinese e-commerce platforms have also contributed to the success of iPhone16. This year, the three major e-commerce platforms provided subsidies for iPhone16, effectively reducing its price and providing consumers with more benefits, which also promoted iPhone16 sales. Apple has not commented on this, obviously hoping to sell more iPhone16 and tacitly accepting the e-commerce subsidies.
On the other hand, while domestic media continue to criticize iPhone16 and some domestic mobile phone brands claim that their phones are selling well, their actions are completely different. Some domestic mobile phone brands have drastically reduced prices. Imagine, if domestic phones were really selling well, would they need to reduce prices?
On the contrary, the significant price reduction of 1,500 yuan by domestic mobile phone brands reflects that iPhone16 sales are better than expected, stealing market share from domestic phones, forcing them to drastically reduce prices to retain their market share. This is the truth of the market. Now that overseas analysis institutions have confirmed that iPhone16 sales are more than 10% higher than iPhone15, it undoubtedly confirms this fact.
In fact, consumers also have complaints about domestic mobile phones. During this year's 618 promotion, Apple significantly reduced prices, with the highest reduction reaching 2,350 yuan, and this discount continued into the peak summer sales season. However, domestic mobile phones did not significantly reduce prices, which prompted many consumers to switch to Apple. For domestic mobile phones that refuse to reduce prices, consumers vote with their feet. Seeing the popularity of iPhone16, domestic mobile phones reduced prices, but consumers have lost interest.
Apple users are very different from domestic mobile phone users. Due to the unique operation of the iOS system, many iPhone users cannot get used to domestic mobile phones, while domestic mobile phone users think using an iPhone is more prestigious. Coupled with the continuous price reductions of iPhone, which make it more cost-effective, it has attracted many domestic mobile phone users to switch to Apple, driving iPhone16 sales.