'Industry Observer' is our column focusing on cutting-edge technologies such as AI, XR, Metaverse, and Web3. It mainly shares stories of emerging enterprises or entrepreneurs in these fields. MarqVision, favored by Y Combinator and Atinum, was named a corporate leader by the IVP Enterprise AI 55 list and had previously participated in the 2022 LVMH Data and AI Innovation Competition. Below is our 33rd issue. Enjoy!

Research shows that 71.6% of consumers unknowingly purchase counterfeit goods while seeking authentic products, making it difficult even for the most vigilant consumers to distinguish between genuine and fake items.

Worse still, one-third of counterfeit products are purchased on platforms different from the original promotional platform. Counterfeiters are operating across multiple platforms and channels, making it harder for brands to track and enforce their intellectual property rights.

Based on this problem, MarqVision was born, dedicated to safeguarding and building a future driven by original thinking, creativity, and innovation.

1. Project Name: MarqVision

2. Establishment Date: 2020

3. Product Overview:

MarqVision's core product is a comprehensive brand protection and intellectual property management platform that utilizes AI technology and big data analysis to help businesses combat counterfeit products, identify infringements, and provide legal support globally.

4. Founding Team:

5. Funding Status:

With the rapid development of e-commerce platforms, counterfeiting and brand infringement have surged, causing numerous brands to suffer reputational and financial losses. Counterfeit goods and digital piracy are no longer mere inconveniences but a $2 trillion global issue.

Not only physical goods but 3% of counterfeit purchases are now made through AI chatbots. Counterfeiters hide behind private messages, making it nearly impossible to catch them without advanced technology. Traditional brand protection methods are insufficient, and AI advancements offer new avenues for brand management.

Given the accelerating paradigm shift faced by businesses today, it's time to adopt new tools.

With its latest $16 million funding, MarqVision introduces its new generative AI product, Marq AI:

Dialogue Assistant: As social commerce flourishes, so do hidden counterfeit transactions in private messages. Marq AI Dialogue Assistant uses AI to scan and analyze cross-platform, cross-language messages from the world's largest brands, identifying counterfeit sales with over 99% accuracy. It gathers evidence needed for swift action, staying ahead of evolving strategies counterfeiters use to hide their activities.

Smart Dashboard: Data is only useful when actionable. The redesigned dashboard not only displays pie charts and numbers but also provides users with detailed insights into why each item is flagged as counterfeit. No more inflated detection numbers, only factual analysis of detected goods.

Automated Copyright Workflow: Since the pandemic, digital piracy has increased by 36%, necessitating faster, more scalable methods for brands to handle copyright infringements. Marq AI automates the entire process, from data collection to sending enforcement notices. Tasks that previously took 20 hours a week can now be completed with a few clicks.

Smart Enforcement: What sets Marq AI apart is its ability to continuously learn and improve. Over time, it becomes smarter, automating enforcement actions like takedown requests and soft notices, saving expert teams significant time required for customer-executed infringements.

Since its establishment in 2010, Xiaomi has rapidly grown into a global leader in smartphone manufacturing and a top enterprise in China. In Indonesia, Xiaomi has significant influence but faces challenges from counterfeit products and intellectual property infringements, threatening brand value and impeding market expansion.

To sustain growth and customer trust, Xiaomi Indonesia recognizes the importance of protecting its brand reputation and intellectual property. As the head of central management at Xiaomi Indonesia, Farid Harahap ensures smooth operations, including legal compliance and intellectual property protection. Additionally, Xiaomi Indonesia tackles parallel imports, which infringe upon its intellectual property through gray market activities.

Given its extensive and complex product portfolio, Xiaomi Indonesia chose to partner with MarqVision, leveraging its technology to optimize brand protection processes. Xiaomi selected 500 product assets for protection. MarqVision's AI software regularly scans online markets, detects and reports counterfeit products and infringing accounts, and tracks and identifies repeat infringers through seller intelligence.

Harahap emphasized that MarqVision's rapid response and customized services are crucial for Xiaomi Indonesia, helping balance business expansion, counterfeit risk investigation, and social responsibility commitments. This partnership mitigates the impact of counterfeit products on revenue and brand reputation, enhances consumer awareness of authentic products, and supports national economic growth and employment in Indonesia, where counterfeit products are a significant issue.

With MarqVision, Xiaomi Indonesia successfully increased the success rate of removing infringing goods to 99%, automatically detecting 5,000 goods per month, expanding protection without additional effort. This innovative brand protection strategy ensures Xiaomi's long-term business growth in the Indonesian market.

TikTok, a platform attracting over a billion users globally each month, faces a severe challenge from rampant pirated content. From classic films to the latest blockbusters, unauthorized content fragments frequently appear in users' feeds, raising concerns about copyright protection. The consumption of pirated media has gradually normalized among younger demographics, further complicating the fight against piracy.

TikTok's transparency reports indicate an increasing number of intellectual property infringements in recent years. While TikTok is willing to collaborate with businesses on brand protection, the growing user base and limitations of content moderation mean brands must still take matters into their own hands to safeguard their intellectual property.

Piracy has a profound impact on the media industry. It not only deprives copyright owners of revenue from copyrighted media but may also lead to viewer dissatisfaction with the media experience.

Although some brands attempt to use TikTok as a promotional platform, encouraging users to switch to paid platforms for a better viewing experience, this strategy has yet to prove successful. Additionally, media payments on TikTok are generally low, making it difficult for media companies to obtain substantial returns.

To address piracy on TikTok, brands must take proactive measures to protect their intellectual property. They can rely on TikTok's cooperation in removing infringing content but must also take the initiative to monitor and combat piracy using technologies like AI.

In summary, whether on TikTok or other media and brand platforms, piracy remains a complex and severe challenge. However, with the rise of AI copyright protection platforms like MarqVision, this issue is expected to be effectively mitigated. Only through collaborative efforts from platforms, brands, and consumers can a healthy and sustainable social media and consumer environment be built.