Analysis by Analysys: The 2024 Double 11 shopping festival has come to a successful conclusion. This year's festival not only set a new record for transaction volume but also served as a showcase for emerging consumer trends. Behind the shopping enthusiasm spanning the entire internet, "high-quality and cost-effective" products have demonstrated tremendous appeal to consumers. The "high-quality and cost-effective" strategy has shifted away from the extreme low-price tactics repeatedly adopted by various platforms and merchants in recent years, changing the vicious cycle of declining product quality caused by rock-bottom prices. This shift has provided consumers with greater psychological and perceptual satisfaction. Driven by the national consumption stimulus policies, consumers' shopping enthusiasm has also been activated, contributing to this year's extraordinary Double 11.

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