At the Chongqing Auto Show, Avatr made a bold statement by centering 'originality' as its core theme for two consecutive days. On the morning of June 13th, during the debut launch event of Avatr's concept car, the VISION XPECTRA, Avatr's Chairman Wang Hui once again took the opportunity to satirize the prevalent plagiarism phenomenon in the industry.

Wang Hui remarked that the Chinese automotive team has firmly established itself at the forefront, engaging in a genuine world-class competition with global century-old luxury brands. He noted that as industry competition intensifies, many brands find themselves trapped in a cycle of feature stacking and price wars. In contrast, Avatr is carving out its unique path to break through. Avatr boasts three irreplaceable assets: globally leading design aesthetics, cutting-edge technological prowess, and a distinctive brand ethos.

Avatr is committed to originality and shuns shortcuts, asserting that 'without true originality, there can be no genuine world-class brand.' This stance indirectly criticizes plagiarism and imitation. If this was a subtle hint, then later that afternoon at the auto show, Wang Hui directly addressed plagiarism in his speech. He emphasized that for Chinese automobiles to grow and become strong, original design must take precedence. He pointed out that recently, when the former chairman of Ferrari criticized the design of Ferrari's electric vehicle, he remarked that it was a car that 'even the Chinese wouldn't copy,' reflecting a stereotype from the era of fuel-powered vehicles. In the new energy era, Chinese brands have also gained a leading edge in design.

Wang Hui expressed his hope that all Chinese brands would adhere to originality and avoid shortcuts, jointly propelling Chinese automobiles onto a new upward trajectory with genuine confidence in design, technology, and culture. Over the past week, Avatr has repeatedly voiced its stance on 'originality.'

At 3:30 PM on June 9th, Avatr's official Weibo account suddenly posted: 'Today, we noticed that a certain brand's name design bears a striking resemblance to Avatr's. We consider this a compliment. At the same time, Avatr cautions the industry: Chinese automobiles must not resort to the 'Ctrl+C, Ctrl+V' approach or follow the incorrect old path of 'reverse engineering.'

Subsequently, Avatr's Legal Department reposted this message, emphasizing: 'We firmly resist unfair competition that disrupts market order and reserve the right to pursue further legal action to safeguard fair competition in the industry.' Although Avatr did not directly name names, its target was evident. Avatr believes that a certain brand's recent English brand logo, 'AVATR,' bears similarities.

Also on June 9th, a blogger revealed that Avatr released a comparison video, juxtaposing its own wheel hub center logo with a wheel hub pattern from Rolls-Royce's new 'Spectre' model. This was prompted by netizens noticing in Rolls-Royce's latest video for the 2026 Spectre mid-cycle refresh that the wheel hub details of the Spectre closely resembled Avatr's logo. This comparison was clearly intended to convey that its design was exceptional and could resonate with the world's top brands.

As a rare new force in the industry renowned for its design, every Avatr model exudes high individuality and is easily recognizable. For instance, its 'Emotional Vortex' interior design, even in products from several years ago, can still be considered at the forefront of trends today. Avatr's concept car, the VISION XPECTRA, is reported to continue the design DNA of future mass-produced Avatr models. Therefore, this concept car provides a glimpse into Avatr's future design direction for the outside world. Avatr refers to this design language as 'Prism Cutting,' which is also one of the inspirations behind the 'X' in XPECTRA's naming.

Besides Avatr, several automotive executives have recently voiced their criticism of plagiarism and other questionable practices in the industry. On June 13th, at the 2026 China Automobile Chongqing Forum, Li Shufu, Chairman of Geely Holding Group, delivered a video speech titled 'Enterprise Inheritance and Value Orientation.' In his speech, Li Shufu criticized the current trend of hasty car manufacturing. He stated that in the automotive industry, any technological achievements must have a clear origin and be compliant and aboveboard; any innovative achievements must undergo an innovative process and withstand scrutiny, just as solving a math problem requires a calculation process.

Li Shufu pointed out that automotive products are intricately linked to human life and must not only understand the 'what' but also the 'why.' Moreover, cars cannot be produced with a hasty mindset. Cars are safety-first durable consumer goods, and pretending to understand when you don't can lead to disastrous consequences. The birth of any new automotive product must adhere to the objective laws of automotive product development, rather than reducing testing phases, compressing testing and verification time, or taking shortcuts.

In May, Avatr delivered 7,336 vehicles, marking a year-on-year decrease of approximately 42.5% but a month-on-month increase of about 39%. Currently, Avatr has entered a new product cycle. According to the plan, Avatr will launch two significant products in the future: first, the 'Smart and Beautiful Five-Seat Luxury SUV,' the Avatr 07L, is confirmed to be officially released in the third quarter of this year; another new flagship six-seat SUV will also be launched within the year, adopting the design language of the concept car VISION XPECTRA and possibly equipped with CATL's condensed matter battery. Building on its existing sedan and SUV product matrix, Avatr will continue to expand into the family user market and the high-end six-seat SUV market.

This year is a pivotal moment for Avatr's IPO. Rapidly expanding the market before the IPO is of particular importance. Therefore, reinforcing the original label is also a crucial step for Avatr to shape its brand. Especially as consumers increasingly value the brand of new energy products, rather than just comparing products and configurations, all of this becomes even more significant.