According to multiple media reports, BMW announced last week that it was withdrawing from the "price war" in the Chinese market, sparking heated discussions across the internet. Subsequently, it was revealed that multiple BMW 4S shops refused to deliver cars on a large scale, with some consumers even being asked to pay an additional 10,000 to 30,000 yuan upon delivery.

The report stated that this behavior of BMW 4S shops involves multiple cities such as Chongqing, Zhengzhou, Shenzhen, Suzhou, Dongguan, etc., and the affected models are mainly focused on the BMW i3, ix3, 3 Series, etc.

Source: Webpage Screenshot

According to multiple consumers, most of them ordered their cars between the end of May and June, signed purchase agreements, and paid deposits according to the process, but were informed that an additional 30,000 yuan was required upon delivery in July.

A consumer from Chongqing revealed, "I signed a purchase contract with Chongqing Baoyu Automobile Sales Service (Group) Co., Ltd. on May 29th for a BMW i3 priced at 174,500 yuan and paid a deposit. At that time, the salesperson said there would be no problem with delivery, but when it was close to delivery, I was informed that an additional 30,000 yuan was required. After multiple negotiations with the 4S shop, they later said that the car could be delivered with an additional payment of over 10,000 yuan, and then the manager said there were no cars left and production had stopped. During the days of negotiation and communication, the 4S shop gave different explanations every day, and their responses were capricious."

In addition, the report also stated that reasons given by BMW 4S shops for refusing to deliver the cars included reduced production and unapproved headquarters approvals. However, consumers generally believe that the real reason is that vehicle prices have increased, and 4S shops are unwilling to sell at previous prices.

On July 22nd, BMW China responded to this matter, stating, "We have noticed the relevant content and conducted a preliminary investigation internally. The cases involved are all individual cases with varying specific situations. We are actively communicating with relevant dealers and urging BMW authorized dealers to comply with the "Measures for the Administration of Automobile Sales" and relevant laws, regulations, and contractual agreements to protect consumer rights and ensure that consumers receive satisfactory service experiences."