Introduction

Introduction

Sometimes, pricing must be viewed horizontally.

This year, the fiercely competitive Chinese auto market has left everyone feeling suffocated.

Recently, calls to stop the "price war" have once again risen and fallen, with even joint ventures represented by BBA announcing their withdrawals.

But from a rational and objective perspective, we know that the "price war" cannot be stopped.

As BYD Chairman Wang Chuanfu said, "This is an era where fast fish eat slow fish, not where big fish eat small fish. If automakers don't surge ahead in the next 3-5 years, they'll lose their chance. In the next 3-5 years, the overall auto market or different segments will continue to wage price wars."

And this war without smoke has always been fought based on each player's abilities. Choosing to withdraw voluntarily at this point represents admitting defeat.

So, what is the essence of the price war? The answer is not difficult to understand: the reshaping of the entire Chinese auto market's pricing system.

Looking back at the era of traditional gasoline-powered vehicles, joint ventures undoubtedly held the definition rights for all popular products. At that time, domestic brands could only obey somewhat humbly, and even when some challenged and attempted to break the authority, they mostly returned empty-handed.

But in today's era of new energy vehicles, everything has changed dramatically, and the plot has completely reversed. This time, we firmly hold the definition rights for all popular products. The pricing system set by joint ventures has become a fleeting memory.

Precisely based on this background, BYD is undoubtedly the "leading charge" among domestic brands.

In the first half of the year, with an output of 1.607 million vehicles, BYD has secured the title of "sales champion" in the Chinese auto market, both from a brand and automaker perspective. Traditional gasoline-powered vehicle era "dominators" Volkswagen and Toyota have been left far behind.

In the second half of the year, what BYD needs to do is simple: consolidate its advantages even more thoroughly.

Little did they know that last night, the protagonist of today's article once again took action, unleashing its "killing move." With the Song L DM-i and Song PLUS DM-i equipped with the fifth-generation DM technology, they marched forward together to launch another fierce attack on the SUV stronghold defended by joint ventures.

Throughout the entire press conference, the first major impression was that BYD is becoming increasingly sophisticated in its jokes, empathy, and sublimation. Compared to those boring反面案例 (opposite examples), it can always attract a high density of attention.

As for the Song L DM-i and Song PLUS DM-i themselves, there is no need to worry about their product capabilities.

As everyone knows, in BYD's vast model matrix, the "Song Family