GAC Group's "Panyu Action" has officially commenced.

On January 13, GAC Group held the Panyu Action, Co-creating a New Chapter - 2025 GAC Group Aion·Trumpchi·AION Dealer Partner Conference.

GAC Group announced ambitious plans for 2025, wherein the Panyu Action will significantly impact the rebranding of its three major brands: Aion leading in high-end markets, Trumpchi enhancing its quality, and AION pioneering trendy innovations. This initiative aims to accelerate the diversification of each brand's market structure, improve energy efficiency, enrich product categories, and clarify future product strategies.

Among these, the Trumpchi brand will comprehensively cover the mainstream market with the introduction of a new car series - "Trumpchi Aspire," focusing on high-end and advanced intelligent driving technologies. Leveraging the newly upgraded i-GTEC 3.0 technology brand and supported by GAC's self-research and Huawei technology, it aims to establish the industry's most advanced technology brand image and rank among the top domestic tiers.

GAC and Huawei forged a partnership last year, which has since deepened progressively. During the April 2024 Beijing Auto Show, Trumpchi and Huawei announced a joint innovation plan. On September 24, Trumpchi unveiled the innovative concept car 1 Concept, integrating Huawei's smart car solutions, Trumpchi's i-GTEC 2.0, Huawei's HarmonyOS cabin, and the Kunlun Intelligent Driving ADS 3.0 system. The mass production version is set to launch and deliver in the first quarter of this year.

At that time, Trumpchi committed to continuing its collaboration with Huawei to launch three new models, bringing forth more innovative products over the next five years.

On November 30, GAC Group and Huawei signed a deepened cooperation agreement. Under this agreement, GAC Group plans to establish a new high-end smart new energy vehicle brand, in addition to Trumpchi, AION, and Aion.

In late December, Trumpchi revealed its commitment to adhering to the "self-research + Huawei" technical route under GAC Group's independent brand integration reform and Panyu Action. The brand aims to launch four high-end new energy vehicle models equipped with advanced intelligent driving functions, spanning sedans, SUVs, and MPVs.

On January 10 of this year, GAC Group announced the approval of the "Proposal on the GH Project." The company agreed to invest in establishing a GH project company (tentative name, subject to registration) with a registered capital of 1.5 billion yuan. This project company will serve as a platform to deeply integrate GAC's and Huawei's respective advantages. Through joint definition and design, they will collaborate extensively in areas such as product development, marketing strategies, and ecological services, aiming to create a new, technologically advanced automotive brand based on a new architecture and launch a series of intelligent new models.

Now, the high-end brand "Trumpchi + Huawei" has unveiled its first offering. Under the guidance of the "Panyu Action" and with Huawei's technological support, it is exciting to anticipate how Trumpchi will rejuvenate itself and how GAC will strive towards its goal of a 15% sales increase in 2025.