On July 1st, Beijing time, the 1/8 finals of the European Cup welcomed a much-anticipated match - the clash between Spain and Georgia. Behind this football feast, a Chinese brand - Hisense Washing Machine, successfully attracted the attention of global consumers with its outstanding performance of "living water washing machine" and excellent quality of "first-class washing ratio".

As a Chinese washing machine brand debuting at the European Cup for the first time, Hisense Home Appliances not only set a new image for the Chinese washing machine industry but also showed the world the extraordinary strength of Chinese brands. So, how did this Chinese company, which just stepped onto the European Cup stage, become a leader in the industry?

The answer lies in its consistent user-centric development philosophy and long-term commitment to technological innovation and optimization of consumer experience. Through continuous pursuit of technological innovation and continuous improvement of consumer experience, Hisense Washing Machine has accumulated profound strength, standing out in the global washing machine market and becoming a leader in the industry.

As everyone knows, "washing ratio" is an important indicator for evaluating the performance of a washing machine, which directly determines the cleanliness of the clothes after washing. Currently, the washing ratio of most washing machines on the market hovers around the "baseline" of 1.03, and washing machines that can reach 1.1 are already considered top-notch. However, Hisense Washing Machine's new Pianist H8 model, with its innovative living water washing technology, achieves a washing ratio of up to 1.259, breaking the ceiling of washing machine washing capacity and achieving the industry's first.

In addition to addressing the pain points of powerful washing, Hisense Washing Machine is also committed to completing the health upgrade of washing and care methods and products. Taking the Hisense Roman Holiday washing machine as an example, it is understood that its Hisense living water washing technology effectively enhances decontamination ability by activating the activity of water, while preventing the formation of scale and ensuring that clothes do not turn yellow or harden after washing. The diverse oxygen molecules generated by the living water washing technology can also effectively remove fungi, with a sterilization rate of up to 99.99%.

The innovative application of multiple core technological achievements has comprehensively improved the washing capacity of the washing machine, bringing consumers a more excellent washing experience.

According to the 2024 first-quarter performance report released by Hisense Home Appliances, Hisense Washing Machine's sales increased by 70.4% year-on-year, continuously consolidating its market position.

Market and consumer recognition have also led to Hisense Washing Machine receiving multiple international certifications and awards, such as the European Energy Label A-class certification and the German IF Design Award. These honors demonstrate Hisense Washing Machine's strength in quality and technology, proving its efforts and contributions in environmental protection and sustainable development. They are also an exploration and innovation of Hisense Washing Machine in quality lifestyle.

In the future, Hisense Washing Machine will always take user needs as the starting point, continuously research and upgrade new products, adhering to the pursuit of technology-driven and emotional satisfaction. Hisense Washing Machine's continuous exploration spirit for creating a quality lifestyle perfectly aligns with the spirit of the European Cup champions, which will undoubtedly make Hisense Washing Machine shine brightly on this world-class green field!