Farsight, November 13 — DJI has issued a "Notice Regarding Adjustments to the Suggested Retail Prices of Certain DJI Products," announcing that effective 00:00 on November 18, 2026, it will adjust the suggested retail prices of selected products. DJI attributed the adjustment to the continued significant rise in costs of multiple key components, including global semiconductors and storage.

The notice did not specify which models will be affected or the magnitude of the price changes. DJI stated that specific product models and prices are subject to the product detail pages on the official DJI Mall.

Earlier, rumors circulated on social media that the entire DJI Pocket 4, Pocket 4P, and Nano series would see across-the-board price increases starting November 18, with the highest increase reaching 13%, or up to 500 yuan per unit. This notice clarifies the timing of the price adjustment and the cost background for some products, but does not confirm the specific models and increases one by one. The specific plans mentioned in the rumors are subject to information on the official mall.

Terminal price adjustments driven by rising storage prices had already surfaced in the mobile phone market. OPPO announced in March this year that starting March 16, it would adjust the prices of some products already on sale, involving the A series, K series, and some OnePlus products, citing rising costs of key components such as high-speed storage hardware. vivo subsequently also announced that starting March 18, it would adjust the suggested retail prices of some vivo and iQOO products, attributing the change to the continued rise in global semiconductor and storage costs.

Changes in upstream supply are still ongoing. A report released by TrendForce on September 30 pointed out that storage manufacturers continue to prioritize allocating advanced-process capacity to high-performance server products, and memory supply for mobile phones remains tight. The institution expects conventional DRAM contract prices to rise 10% to 15% quarter-on-quarter in the fourth quarter, and NAND flash contract prices to rise 15% to 20% quarter-on-quarter.

DJI's price adjustment this time signals that upstream cost pressure is also affecting the pricing of handheld imaging devices. For other brands planning to enter this market, rising costs of key components also bring more uncertainty to product pricing and profit margins.