Kuai Technology News, November 13 — DJI today officially issued a "Statement on Adjustments to the Suggested Retail Prices of Certain DJI Products," announcing that it will adjust pricing for some of its products.

DJI said that, amid sustained sharp increases in the cost of multiple key components — including global semiconductor and memory prices — the company has decided, after careful evaluation, to adjust the suggested retail prices of certain products effective 00:00 on November 18, 2026.

As for which specific products will be affected and by how much, DJI has not yet released a detailed list. Consumers can check the latest prices on the product pages of DJI's official online store.

Notably, rumors of an impending price increase had already been circulating in the market before DJI made its official announcement.

Earlier market reports suggested that the DJI Osmo Pocket 4, Pocket 4P, and Osmo Nano series would see price increases starting November 18 — by as much as 13%, or up to 500 yuan per unit.

At the time, however, customer service for DJI's flagship store on JD.com said it had not received any notice of a price increase, and some brick-and-mortar stores also said they were unaware of any specific pricing plans.

DJI has now officially confirmed that it will adjust prices on some products, but whether all of the models mentioned above are included — and whether the rumored increases are accurate — remains to be confirmed via the official store.

Behind this price adjustment lies the cost pressure driven by sustained increases in the prices of key components such as global memory chips.

According to data previously published by market research firm Counterpoint Research, memory chip prices surged 80% to 90% quarter-over-quarter at the start of Q1 2026, hitting a record high.

Among other factors, growing demand for high-performance memory chips from AI servers has prompted upstream manufacturers to reallocate capacity, further tightening supply and demand for certain memory products.

For DJI, some of its imaging products also rely on memory chips — the Osmo Pocket 4, for example, comes with 107GB of built-in storage.

As upstream component prices continue to climb, the associated cost pressure is gradually being passed through to the consumer electronics market.