Kunlun Tech's 2024 Revenue Hits 5.6 Billion Yuan, Signifying Major Milestone in Overseas AI Commercialization

05/13 2025 332

Recently, Kunlun Tech unveiled its 2024 financial report, showcasing impressive achievements.

For fiscal year 2024, Kunlun Tech recorded revenues amounting to 5.66 billion yuan, accompanied by a gross margin of 73.6%, firmly cementing its position at the pinnacle of the industry.

Remarkably, overseas revenue contributed 5.15 billion yuan, accounting for a whopping 91% of total revenue, underscoring Kunlun Tech's prowess in international markets.

Furthermore, the company invested 1.54 billion yuan in R&D, marking a 59.5% increase year-on-year, demonstrating its unwavering commitment to technological advancement. However, this substantial investment also contributed to an elevated loss ratio.

Amidst the fierce competition in AI overseas markets, Kunlun Tech emerged as the top revenue generator among Chinese AI enterprises venturing abroad. This success is closely tied to its aggressive advancements in music, short dramas, social media, and search.

In the AI music sector, SkyMusic's large model evolved into Mureka, introducing the world's first music reasoning large model, akin to an "AI Beethoven." Its commercial platform garnered immediate popularity upon launch. As of March 2025, it generated a revenue of 12 million dollars, outperforming its international rival Suno, thereby establishing a strong presence in overseas markets and providing a valuable business model reference for peers expanding globally.

Kunlun Tech also excels in short drama creation, leveraging a dual-drive approach of "creative empowerment + content distribution" to introduce SkyReels, the world's first "AI director." By integrating video large models and 3D modeling, SkyReels significantly enhances short drama production efficiency and quality, revolutionizing the film and television industry. In 2025, Kunlun Tech open-sourced the SkyReels-V1 video generation model and SkyReels-A1 expression and motion algorithm, stirring up excitement in professional communities and attracting substantial attention and downloads.

Additionally, Kunlun Tech launched DramaWave, an overseas live-action short drama product, in September 2024. Through a diversified business model comprising "free + membership + advertising," DramaWave swiftly gained market share. With precise advertising strategies and a portfolio of high-quality original and translated dramas, it successfully carved out a niche in the overseas short drama market. Notably, the hit short drama "Engagement Storm" served as a breakthrough for DramaWave, achieving over 10 million views within five days of its platform launch, propelling DramaWave to the top of the Korean Google Play entertainment app chart and becoming a formidable competitor to Netflix from its inception.

The AI social platform Linky is another standout, deeply integrating virtual character interaction with the UGC community ecosystem. It boasts tens of millions of downloads, millions of monthly active users, and millions of dollars in monthly revenue, solidifying its status as a profitable venture.

In the realm of AI search/AI assistants, Kunlun Tech offers the "Tiangong AI Smart Assistant," which supports ultra-long contexts and boasts over ten million monthly active users, making it an invaluable tool for professionals. As of the end of 2024, Tiangong AI Smart Assistant's peak daily active users surpassed 1 million, with monthly active users exceeding 10 million.

Regarding overseas information distribution and metaverse business, Opera, an AI-driven platform, has nearly 300 million monthly active users globally. In 2024, Opera's revenue reached 481 million dollars, marking a 21% year-on-year increase; adjusted EBITDA stood at 115 million dollars, representing a 23% year-on-year growth.

In the AI gaming sphere, Kunlun Tech's self-developed game "Cat Forest Academy" (formerly "Project G7") is progressing smoothly through research and development testing, awaiting its launch. "Cat Forest Academy" is a school life simulation game that presents players with an open world centered on school life, characterized by high freedom and immersive design.

From technology to scenarios, and from products to operations, Kunlun Tech has elevated its "all in AI" strategy to new heights. The company's overseas expansion path embodies a new trend in the transformation of Chinese AI enterprises, shifting from single technology output to ecological empowerment. By meticulously analyzing the nuances of overseas markets and deeply embedding AI technology into diverse application scenarios, Kunlun Tech fortifies its technological barriers while constructing a differentiated and closed-loop business model.

Kunlun Tech's strategy of "global vision layout and local demand cultivation" not only provides a tangible model for China's digital economy to venture abroad but also underscores the essence of industry competition. While technological iteration follows a discernible path, a keen understanding and efficient fulfillment of user needs are paramount for enterprises to establish a strong foothold in the international market.

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