Data Release

According to data from Runto Technology (RUNTO), in the first half of 2026, global shipments of large-size interactive flat panels reached 1.307 million units, a year-on-year increase of 9.4%.

The global market has seen a significant release in new demand, with a notable increase in the number of orders and implementation frequency from schools and various business entities. By scenario, 753,000 units of education-oriented interactive flat panels were shipped, a year-on-year increase of 12.0%; 554,000 units of meeting and other commercial interactive flat panels were shipped, a year-on-year increase of 5.9%. Both segments maintained growth simultaneously.

The current upward trend is primarily driven by AI technology promoting the global upgrade of education informatization. K12 schools and universities in various regions have advanced their procurement plans for education informatization equipment, significantly shortening the project implementation cycle and allowing the industry to enter a growth phase earlier. Runto Technology (RUNTO) believes that, unlike the highly volatile growth characteristics when the industry first emerged, the demand for equipment replacement and new additions driven by AI demonstrates strong sustainability and will provide stable growth momentum for the interactive flat panel industry in the coming period.

According to Runto Technology's (RUNTO) latest "2026 H1 Global Interactive Flat Panel Market Analysis Quarterly Report (2026H1 Global Interactive Board Market Analysis Report)", in the first half of 2026, global shipments of large-size interactive flat panels reached 1.307 million units, a year-on-year increase of 9.4%.

Global Interactive Flat Panel Market Shipments and Changes in H1 2024-2026

Data Source: Runto Technology (RUNTO), Unit: 10,000 units, %

Large-size interactive flat panels (Interactive Boards) refer to intelligent interactive products generally larger than 55 inches, distinct from portable smart tablets. They are categorized into education interactive flat panels and commercial interactive flat panels based on application scenarios.

I. Overseas Market:

Overall growth of 12.5%; 'AI+Education' leads the way

According to Runto Technology (RUNTO) data, in the first half of 2026, overseas shipments of interactive flat panels reached 813,000 units, a year-on-year increase of 12.5%. Among them, shipments for teaching and educational purposes reached 502,000 units, a year-on-year increase of 21.4%; shipments for meetings and other commercial scenarios reached 310,000 units, a slight year-on-year increase of 0.6%.

The main reasons for this significant market differentiation are as follows: On one hand, in recent years, many overseas countries have successively introduced policies related to 'AI+Classroom Digitization,' signaling education upgrades and actively promoting the implementation of 'AI+Education' plans. Governments in the UK, Germany, Italy, Spain, and others have increased budget allocations, prioritizing funding for software, teacher training, network infrastructure, and the procurement of AI-enabled intelligent classroom hardware. On the other hand, leading overseas interactive flat panel brands are gradually moving away from single-scenario positioning of 'education or commercial' and are instead creating cross-scenario, versatile interactive products to further enhance product reusability.

It is noteworthy that the large-scale development in the education sector can feed back into the technological iteration of commercial product lines, driving the industry towards generalization and standardization. Meanwhile, meeting and other commercial interactive flat panels are focusing on enhancing user experience, optimizing core functions such as intelligent writing, AI annotations, and high-definition audiovisual conferences, and strengthening professional experiences in commercial scenarios.

Continuing the growth trend from the first quarter of 2026, leading overseas brands generally achieved shipment growth in the first half of the year. According to Runto Technology (RUNTO) data, the top six brands in the overseas interactive flat panel market include ViewSonic, SMART, Newline, Promethean, Samsung, and BenQ. The combined market share of these six brands' shipments was 56.6%, an increase of 7.8 percentage points compared to the same period in 2025, further enhancing the industry's concentration effect.

Overseas Interactive Flat Panel Brand Market Analysis in H1 2026

Data Source: Runto Technology (RUNTO), Unit: %

Overall, overseas manufacturers have formed a core product strategy of 'strong interactive hardware + flexible software' ecosystems, precisely meeting the incremental market demand for global 'AI+Education' hardware upgrades. At the same time, this concept is equally suitable for the needs of enterprise AI office efficiency improvements. Interactive flat panel manufacturers rely on stable orders from the education market to solidify their operational foundations, ensure cash flow and profits, while enhancing product experience details, refining technologies in high-end commercial scenarios, and building a robust and sustainable business system.

II. Chinese Market:

Overall growth of 4.6%; Education scenario decline narrows, seemingly bottoming out; Commercial scenario rebounds in Q2, returning to positive growth

According to Runto Technology (RUNTO) data, in the first half of 2026, Chinese shipments of interactive flat panels reached 495,000 units, a year-on-year increase of 4.6%. Among them, shipments for education scenarios reached 251,000 units, a year-on-year decrease of 2.9%; shipments for meetings and other commercial scenarios reached 244,000 units, a year-on-year increase of 13.6%. The shipment ratio between the two product categories was approximately 1:1.

Education Market: In 2026, domestic policies continue to drive the reform and upgrade of 'AI+Education,' leading to differentiated update rhythms for educational large screens across regions. Planned equipment replacement projects in educationally advanced regions, considering the need to Adaptation (adapt to) AI teaching capabilities, have generally been postponed, with reassessments of replacement cycles and equipment selection plans. For projects with genuine demand that must complete new installations or replacements, procurement directions lean more towards cost-effective LCD educational whiteboard products. Informatization construction projects in educationally underdeveloped regions such as Yunnan, Guizhou, Gansu, and Ningxia continue to proceed normally, but overall procurement volumes are limited, and budgetary constraints remain relatively tight.

From a competitive landscape perspective, the trend of concentration among leading domestic education interactive flat panel market players has further intensified. Seewo, HiteVision, Hikvision, and Andao remain the top four players in the industry, with a combined market share (CR4) of 83.7%, an increase of 4.8 percentage points compared to the same period in 2025. Hisense, iFLYTEK, and BOE Art Cloud rank 5th to 7th, with the top seven brands collectively holding a market share of 95.6%. Runto Technology (RUNTO) believes that the process of eliminating small and medium-sized brands in the domestic education large screen sector is largely complete, and the market structure is tending towards stabilization.

Comparing the market performance of the seven major mainstream manufacturers in the first half of 2026, HiteVision, Andao, and Hisense achieved positive shipment growth; Seewo experienced a slight decline due to its high market base. Against a backdrop of relatively stable overall market fluctuations, shifts in market share among major brands represent normal internal industry rotations and competitive adjustments.

Commercial Market: In the first half of 2026, the domestic commercial interactive flat panel market exhibited a clear structural characteristic of 'increased volume but decreased prices.' According to Runto Technology (RUNTO) data, Chinese commercial interactive flat panel shipments reached 244,000 units in the first half of the year, a year-on-year increase of 13.6%; overall sales amounted to approximately 1.72 billion yuan, a year-on-year increase of only 2.6%.

The rapid growth in shipments while the market value remains relatively stable reflects a market downturn, with Continuously moving downwards (continuously declining) product average prices and intensified price competition. Low-priced volume sales became the mainstream trend in the commercial market in the first half of the year.

From the perspective of domestic commercial equipment procurement patterns, enterprise procurement rhythms in 2026 continue to follow previous years' characteristics, with relatively dispersed budget releases and a generally cautious and conservative procurement attitude. June to October remains the traditional peak season for concentrated demand release in the commercial interactive flat panel market and serves as the core support period for annual market growth. In the second quarter of this year, the Chinese commercial market achieved an unexpected rebound, primarily driven by the concentrated realization of long-term channel layout (layout) efforts by major brands.

The market penetration rate of leading brands has significantly increased. Among them, Haoli and Newline have adopted a dual-channel layout (layout) model of 'professional industry channels + comprehensive resource channels,' establishing an extensive and highly implementable three-dimensional channel network. This approach precisely addresses the efficiency improvement needs of small and medium-sized enterprises, capturing market share from existing installations. Meanwhile, brand performance has gradually diverged. Leveraging precise market strategies and channel expansion capabilities, Newline achieved a year-on-year shipment increase of 74.8% in the first half of 2026, with its market share increasing by approximately 3.7 percentage points, demonstrating impressive growth momentum. Among traditional commercial display brands, only Haoli and Newline achieved positive growth. At the same time, Huawei and Hisense also achieved increases in shipments and market share, leveraging their strong brand recognition.

The steady performance of leading brands has driven the stable operation of the overall commercial market. According to Runto Technology (RUNTO) data, in the first half of 2026, the combined market share of the top five brands in the domestic commercial interactive flat panel market reached 72.5%, an increase of 8 percentage points compared to the same period in 2025.

Beyond traditional office scenarios, major brands and channels are actively expanding the application boundaries of their products, no longer limiting themselves to the single track of meeting offices. Instead, they are extending into diversified commercial scenarios such as offline training, commercial exhibitions, new retail displays, and equipment leasing, thereby supporting the overall market's shipment volume growth. Of course, the shipment surge in the second quarter was also bolstered by periodic stockpiling factors. Short-term market behaviors such as the mid-year 618 shopping festival and mid-year channel replenishment drove brands and dealers to concentrate on stockpiling, temporarily boosting the overall scale in the first half of the year and serving as an important auxiliary factor for the commercial market's Exceed expectations (exceeding expectations) growth rate.

III. Outlook for H2 2026 and Full-Year Forecast

Runto Technology (RUNTO) believes that the Chinese education market, supported by the deep integration of 'AI+Education' and the Continuously landing (continuous implementation) of county-level education informatization construction, is expected to stabilize in the second half of the year, generally maintaining the scale of the same period in previous years. Meanwhile, the overseas education market will sustain its current growth rate, with the implementation of AI education policies and dedicated budgets in various countries effectively promoting the large-scale adoption of AI-enabled intelligent interactive hardware.

For both the Chinese and overseas commercial markets, short-term fluctuations will persist under the influence of multiple factors. Currently, the operational quality and equipment procurement logic of global enterprises are undergoing adjustments, and the recovery of procurement budget releases and equipment replacement demand will not be completed in the short term. From a longer-term perspective, the global commercial interactive flat panel market may maintain a moderate and steady growth rhythm as the new normal.

At the competitive level, overseas interactive flat panel companies place greater emphasis on building brand value and can maintain better profit levels. In contrast, most domestic brands still rely on 'price-for-volume' as their core competitive strategy, generally securing market share through price reductions. However, disorderly price competition is akin to drinking poison to quench thirst, violating the commercial logic of industry value exchange.

Runto Technology (RUNTO) believes that in the long run, commercial interactive flat panel companies need to quickly adapt to a 'customized' approach, focusing on segmented scenario (niche scenarios) through customized and refined development strategies, enhancing product value-added, and ultimately building differentiated core competitiveness.

Considering industry development trends and market operation rhythms, Runto Technology (RUNTO) predicts that in 2026, the global interactive flat panel market will exceed 3 million units in shipments, reaching 3.04 million units, a year-on-year increase of 7.2%. Among them, the Chinese market size is expected to surpass 1.3 million units, a year-on-year increase of 1.1%.