Last night, Apple's iPhone 16 officially went on sale on the official website, and a large number of Chinese consumers flocked to the Apple official website to order. iPhone 16 was sold out in seconds, with the most expensive iPhone 16 Pro max selling out the fastest. Orders were queued up until October just 10 minutes later, and then Apple's official website crashed due to the overwhelming number of Chinese consumers rushing to buy.

This phenomenon contrasts sharply with the previous media hype about domestic mobile phones surpassing Apple and Apple's lack of innovation not being recognized by consumers. It is clear that Chinese Apple fans have extremely high loyalty to Apple, continuing the trend of enthusiastic purchases by domestic consumers for every new generation of iPhone launch.

When the media hyped that domestic mobile phones surpassed Apple in innovation, with claims online that domestic mobile phone stores were packed with people while Apple retail stores were empty, many netizens joined in shouting not to buy the iPhone. However, when the iPhone 16 officially went on sale, Apple's official website was once again overwhelmed, forming a stark contrast.

An e-commerce platform also provided positive data, indicating that pre-orders for the iPhone 16 have exceeded one million units. Considering that China has three major e-commerce platforms, the estimated initial sales of the iPhone 16 should approach five million units when combined with e-commerce pre-orders, surpassing the pre-orders for a certain brand's foldable phone. Moreover, Apple's pre-orders tend to translate into actual sales.

These signs indicate that the iPhone remains one of the most popular mobile phones among Chinese consumers. Despite criticisms of its lack of innovation, Apple's brand recognition and the advantages of its iOS system continue to endear it to loyal Apple fans in China, who demonstrate their support for the iPhone with their wallets.

Apple has been criticized for its lack of innovation, and this year's A18 processor has also been disappointing. From the A14 to the A17 processor, each generation of Apple's processors has only improved by about 10% in performance. The industry had high expectations for the A18 processor to significantly boost performance, but in the end, it only improved by 15%.

In contrast, Qualcomm's recent generations of chips have continuously improved performance by nearly 30%. The upcoming Snapdragon 8G4, set to be released next month, is rumored to return to in-house cores, resulting in a 40% performance boost. Geekbench data indicates that the Snapdragon 8G4's performance has surpassed that of the A18, marking the first time Qualcomm's chip has outperformed Apple's A-series processor in terms of performance, dealing a significant blow to Apple.

While Qualcomm's chip performance has surpassed Apple's A18, it has also further increased in price. It is rumored that the Snapdragon 8G4 will increase in price by more than 20%, which may force domestic mobile phones to raise their prices again. In contrast, Apple has increased the specifications of the iPhone 16 without raising its price, which remains at the starting price of 5,999 yuan. This further highlights the cost-effectiveness of the iPhone 16, prompting more consumers to choose it.

This is a tactic that Apple has used in recent years. Once it detects insufficient competitiveness, it reduces prices. The pricing of the iPhone 16 has not increased, and if sales do not meet expectations, it is certain that Apple will take further price reduction measures. Compared to domestic mobile phones, Apple's main source of profit today is its services business, and it is not concerned about making less money from hardware. Apple is not afraid of engaging in price wars, making it relatively easy for the company to maintain sales.

It is evident that the actual actions of domestic consumers contradict the media's propaganda, once again demonstrating the strange phenomenon of shouting not to buy but actively supporting the iPhone through actions. The overwhelming enthusiasm for purchasing has caused Apple's official website to crash, highlighting the astonishing number of purchases made. This has undoubtedly put a big smile on Apple CEO Tim Cook's face, as he counts the money rolling in. What can domestic mobile phones do about it? Perhaps they can continue to talk to themselves about surpassing Apple, wondering why consumers haven't rushed to make purchases yet.