After Cristiano Ronaldo missed a penalty and cried, he completed self-redemption; Jude Bellingham saved English football with an overhead kick.

This European Cup is truly exciting! But there's more to it than just that.

Inside the green field, it's the stars' performance, while outside, it's the kingdom of Chinese enterprises!

Hisense, BYD, vivo, Ant Group, and AliExpress.

A total of 13 sponsors for this European Cup, with 5 from China. Not only do they account for more than one-third, but they also set a new high in quantity.

You might not have expected that this is Hisense's third campaign in Europe! As early as 2016, Hisense became the first top sponsor from mainland China for the European Cup.

It's also a "big brother" among Chinese enterprises in this field. From the familiar "China's first, the world's second" to the current "Hisense is more than just Hisense".

Every time, Hisense can bring different surprises. At the opening match of this European Cup, Hisense presented the VAR technology and offered the first "red card package".

Let netizens, while watching this thrilling match, not forget to shout, "Hisense is really great".

Even foreigners have been conquered by Hisense. As early as 2016, after sponsoring the European Cup for the first time, Hisense's sales in the European market increased directly by 35%, and in France, the host country, it even surged by 300%.

Not only that, Hisense's brand awareness overseas has also increased from 37% at that time to the latest 54%. It has been named one of the top 10 Chinese global brands for seven consecutive years.

The proportion of overseas revenue has also increased from 23% to 43%. Successfully achieving the dream of going abroad for Chinese enterprises.

Compared to Hisense, BYD, which made its debut, is a "newcomer" on the European Cup field. However, the impact and significance it brings are not inferior at all.

For a long time, the official car of the European Cup has been the German Volkswagen. But this year, BYD managed to squeeze Volkswagen out right at Germany's doorstep!

Let countless Europeans remember the name of BYD, and even made foreign media exclaim, "The decline of German cars".

In the field of traditional fuel vehicles, Germany and Europe have led the world for over a century. But now, times have changed!

6 models, 20 countries, opening over 260 stores, "the leader in new energy," BYD, has already entered this birthplace of the modern automotive industry.

Nowadays, one out of every two Germans knows BYD. BYD has become the most well-known Chinese automotive brand locally!

In fact, BYD has long been prepared to "take root" in Europe. Not only did it make a high-profile appearance at the Munich Auto Show last September, but it also announced the construction of a new energy vehicle production base in Hungary.

From product exports to industrial and technological exports, BYD is embracing a new dimension of going abroad.

As for vivo, it is already the second time it has participated in the European Cup. This time, vivo sent the "photography tool" X100 as the official phone of the European Cup.

To record for everyone, the exciting goal moments.

Moreover, vivo is also contributing to the development of Chinese football. It directly found a lucky young player from Guizhou village and took him to the European Cup to watch the match live.

Not only did he realize his dream, but he also planted the seeds of football in his heart.

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