"Industry Watchers" is our dedicated column for cutting-edge technologies such as AI, XR, Metaverse, and Web3, where we share stories of emerging enterprises and entrepreneurs in these fields. Infinite Reality, an innovative company that powers the next generation of digital media and e-commerce through AI and immersive technologies, announced on July 9, 2024, that it has secured a minority equity funding of up to $350 million and simultaneously acquired immersive web company Landvault for $450 million. What's the business vision behind Infinite Reality's continued development of the IR Metaverse? Here's our 20th edition, Enjoy.

The pandemic ignited the fire of the Metaverse, enabling face-to-face interactions beyond physical spaces and providing spiritual solace to many. However, now, in the eyes of many, the Metaverse industry resembles "burnt wood after the fire".

In just two days, the highly anticipated Paris Olympics will open. As the first Olympic Games in the post-pandemic era, people eagerly await reigniting collective passion at this grand event. While the officials leverage Alibaba's AI technology to achieve the "greenest" Olympics, domestic video giants have also been busy, launching immersive viewing live streams, dedicated to providing more multidimensional and stereoscopic race effects. These digital media spaces represent the "rebirth" of the Metaverse.

Infinite Reality has never stopped expanding into the Metaverse. It will join forces with Landvault and use the newly raised $350 million to explore the broader future of immersive technology.

01. 1-Minute Project Overview

1. Project Name: Infinite Reality

2. Founding Year: 2019

3. Product Introduction:

Focused on developing Metaverse technology, primarily engaged in the development of digital media and e-commerce platforms, while providing cutting-edge tools and services for enterprises to develop immersive experiences.

4. Founding Team:

CEO: John Acunto

Chief Innovation Officer: Elliott Jobe

Chief Commercial Officer: Amish Shah

5. Funding Status:

On July 9, 2024, Infinite Reality announced the completion of its Series A funding round of $350 million.

02. Leader in Immersive Digital Environments

Since its inception, Infinite Reality has had a consistent mission—to become a global leader in immersive technology. The company aims to promote human creativity and interpersonal relationships through the immersive experiences it provides, creating unlimited value for companies committed to enhancing future audience engagement and nurturing commercial brands.

Precisely for this reason, Infinite Reality chose the Metaverse and proposed a corresponding vision for an open Metaverse: enabling every brand, creator, and audience to control their digital experiences, data, content distribution, commercial creativity, and community building.

Infinite Reality's engine is renowned for creating end-to-end web frameworks that enable the company to develop virtual spaces with superior user interfaces, further advancing its vision and brand development.

With extensive experience in designing and creating digital spaces, Infinite Reality can improve its content creation, paid media, and overall engagement strategies. Meanwhile, Infinite Reality's innovation team leverages the platform development expertise of the company's technology team to provide consulting, design, management, and oversight assistance to clients customizing Metaverse spaces.

To consolidate its foundation as a leader in the immersive digital environment revolution, Infinite Reality has actively pursued overseas mergers and acquisitions in recent years, targeting companies with established accomplishments in the Metaverse. By integrating these acquisitions with its team, Infinite Reality aims to expand its business scope while continuously enhancing its competitiveness in the digital media sector, ultimately fulfilling its mission to become a global leader.

03. Infinite Applications of Immersive Products

Infinite Reality's products enhance audience engagement and brand loyalty by creating realistic virtual environments. At the core of its technology lies the provision of high-quality virtual experiences accessible across various devices, including computers, mobile phones, tablets, and smart TVs. iR's products do not rely on specific hardware, broadening their application range and enhancing user flexibility.

With its superior products, Infinite Reality's innovation team has already garnered appreciation and strong support from iR Studios.

iR Studios, a 15,000-square-foot production studio in California, previously won an Emmy Award. Equipped with 14 studios, an 8K resolution XR stage, e-sports arenas, motion, and volume capture stages, among other comprehensive broadcasting and production facilities, iR Studios works closely with Infinite Reality's innovation team to co-develop proprietary technologies for Metaverse creation and experiences.

Additionally, through the acquisition of TalentX Entertainment, Infinite Reality gained access to a top social media monetization and talent development company. Combining TalentX's talent management style with Infinite Reality's expertise in e-sports, traditional sports, music, and entertainment further solidifies iR's leadership position in the creator economy.

In terms of content creation, Infinite Reality offers comprehensive content marketing strategies and execution. It enhances brand influence through sponsored editorial content, engaging brand and promotional videos, custom websites, and social media management.

Infinite Reality also plans and manages virtual live events, including support for the largest AAA game launches, industry events like E3 and Comic-Con International, and major e-sports tournaments.

Infinite Reality's products achieve their immersive experiences through the following steps:

Creative Conceptualization: Collaborate with clients to define project goals and desired user experiences;

Technical Implementation: Leverage iR Studios' advanced equipment and technologies, such as 8K resolution XR stages and motion capture technology, to create realistic virtual environments;

Content Development: Develop content aligned with brand and user experiences, including videos, images, and interactive elements;

User Experience Design: Ensure a consistent and smooth experience across devices;

Launch and Promotion: Promote the virtual experience through social media, online advertising, and other channels to attract audience participation.

In practical applications, Infinite Reality can provide a virtual viewing platform for e-sports events, allowing viewers to enjoy an immersive experience at home through VR devices or smart TVs.

Similarly, Infinite Reality can offer virtual exhibition spaces for events like the E3 game show, where exhibitors can showcase their games and products. Viewers can interact with games in a virtual environment, experiencing their immersive qualities. Naturally, comic conventions, auto shows, and more are also within reach.

04. Acquisition of Landvault: A Crucial Step towards the Global Market

Recently, Infinite Reality secured $350 million in funding and announced the acquisition of Landvault for $450 million, bringing the company's total transactions in 2024 to $800 million.

John Acunto, Co-founder and CEO of Infinite Reality, stated, "Now, with Landvault and this funding, we have strong capitalization, financial flexibility, and a solid position to successfully execute our global market strategy."

Before deciding to acquire Landvault, Infinite Reality conducted in-depth market research. Landvault is a company with significant influence in virtual and augmented reality, particularly rich in experience and resources in Metaverse construction. By acquiring Landvault, Infinite Reality can not only rapidly enter this emerging market but also accelerate its market expansion by leveraging its existing technology and customer base.

After the acquisition, Infinite Reality quickly integrated Landvault's technology and resources into its existing product line, introducing a series of new VR and AR solutions. These solutions cover various fields, including entertainment, education, and business, catering to different customer needs. Especially in the entertainment sector, Infinite Reality launched several popular VR games and experience projects, quickly attracting a large number of young users and boosting its market share.

Simultaneously, Infinite Reality actively participates in major global technology exhibitions and industry forums, showcasing its latest VR and AR products and sharing success stories and technological innovations. These activities not only enhance brand awareness but also strengthen the company's influence and voice in the industry. For example, at the 2023 CES, Infinite Reality showcased its latest Metaverse platform developed in collaboration with Landvault, attracting significant attention from audiences and media, and receiving widespread praise.

Next, through a series of marketing campaigns and PR strategies, the company successfully integrated Landvault's brand value into Infinite Reality's brand image.

The company regularly releases technology updates, user cases, and industry insights, attracting the attention of a large number of fans and potential customers. Precisely due to these multi-channel branding activities, Infinite Reality has successfully established itself as a leader in the VR and AR sectors.

Of course, Infinite Reality's ambitions do not stop here. The company plans to continue enhancing its technical capabilities and expanding its business footprint through strategic acquisitions and partnerships.

"With this funding and Landvault's impressive project strategy, we are more optimistic than ever about the company's future," said Amish Shah, Co-founder and Chief Commercial Officer of Infinite Reality. "This funding provides us with more ammunition to boldly invest and pursue our ongoing strategies."