Produced by | Zidan Finance

Art Editor | Qianqian

Editor | Songwen

In 2024, AI and large models remain the core technologies in the global applied technology field.

As of 2024, there are 188 nationally registered AI large models and 26 locally registered AI core large models in China. Technological advancements have driven the multimodal development of large models, enabling them to process various types of data such as text, images, and videos, thereby expanding their application scenarios.

However, there is a significant gap between the capabilities of AI large models in the virtual network and the needs of users in real life.

AI is primarily used in specific areas on the internet, such as customer service, recommendation systems, and content generation. However, user needs are diverse and require comprehensive solutions, and personalized needs are difficult to meet through large-scale training of large models. For example, virtual assistants may not fully understand users' cultural backgrounds, living habits, or personal preferences, leading to less precise services.

To quickly integrate large models into users' lives, the participation of third-party technology companies is essential, especially those specializing in hardware application research and development. Hardware such as mobile phones, smart wearables, and smart cars serve as carriers for AI, and the involvement of technology companies can promote the adoption of large models, satisfy a wider range of user needs, and achieve a true integration of AI into users' lives.

Against this backdrop, the Starrymeizu AI Ecosystem Conference held on September 25, 2024, garnered significant attention. The conference proudly unveiled various technological innovations, including the Meizu Lucky 08 AI smartphone, StarV View AR smart glasses, StarV Air2, StarV Ring2 smart ring, and the Z10 STARBUFF e-sports custom model jointly developed by Starrymeizu and Lynk & Co.

'Young, innovative, and open – this is Starrymeizu, and it's the direction we will continue to pursue.' With these words, Starrymeizu CEO Su Jing concluded the product launch at the conference, leaving ample room for imagination.

In fact, observant attendees of the conference could discern that a comprehensive AI application stage had been constructed, encompassing hardware to operating systems, and that a mature, feasible solution for direct AI integration into reality had been outlined.

1. Identifying high-frequency scenarios for AI integration

The Starrymeizu conference focused primarily on AI smartphones, smart glasses, and an AI-powered custom vehicle.

The unveiled Meizu Lucky 08 is a flagship AI smartphone priced at around 1500 yuan. It addresses the convenience issues associated with AI by incorporating multifunctional AI buttons, including one-click search, ride-hailing, clock-in, and initiating WeChat video calls, among others, all of which are customizable. The phone runs on Flyme AIOS, featuring over 100 flagship AI technologies, enhancing daily experiences and integrating AI technology into daily life.

The StarV Air2 AR smart glasses employ light waveguide display technology, weighing just 44 grams for comfortable wear. Leveraging the self-developed StarVision system and a single green light engine, they provide clear and lifelike visuals. In terms of AI capabilities, these smart glasses offer comprehensive scene coverage, including AI real-time conversation translation, AI quick notes, and AI voice assistant, significantly enhancing users' work and life efficiency.

Furthermore, with the addition of AR navigation, daily travel becomes more convenient. Meanwhile, the concurrently launched StarV Ring2 smart ring utilizes hardware photoelectric sensors to analyze spectral data and health big data, assessing blood sugar trends and enhancing highly reliable interaction capabilities.

Lastly, Starrymeizu and Lynk & Co. have introduced the Z10 STARBUFF e-sports custom model, based on the Lynk & Co. 10 and equipped with the Flyme Auto high-performance e-sports entertainment cockpit. The vehicle allows for seamless enjoyment of 3A standalone and PC games, ushering in a new era of e-sports travel.

In fact, Starrymeizu's choice of mobile phones, smart glasses, and vehicles as carriers for AI integration reflects their unique understanding of AI's application in family life. For Starrymeizu, the integration of AI into users' lives goes beyond simply embedding AI into systems; rather, it necessitates a close alignment with specific application scenarios. Mobile phones, glasses, and vehicles represent the three most concentrated scenarios where humans interact with AI.

Mobile phones are a necessity in modern life. Canalys predicts that approximately 5% of smartphones globally will be equipped with edge AI computing capabilities in 2024, with shipments potentially reaching 60 million units. Frequent usage and a broad user base provide abundant application scenarios and data support for AI technology.

Glasses, as direct display devices, are increasingly valued by manufacturers. AI glasses are designed to be lightweight and comfortable for extended wear, making them suitable for daily use. Additionally, through built-in cameras and sensors, AI glasses can capture users' behaviors and emotional information, offering a more natural and convenient interactive experience. Mark Zuckerberg also recently stated in an interview that 'AR glasses are an excellent carrier for AI, allowing users to remain acutely aware of the real world while immersed in the virtual world. In 10 years, AR glasses will replace smartphones.'

Furthermore, automobiles represent a crucial application area for AI technology, particularly in autonomous driving. AI algorithms enable environmental perception, path planning, and vehicle control, enhancing driving safety and comfort. Smart cockpits, on the other hand, provide humanized interaction experiences through voice assistants, gesture recognition, and emotion recognition, among other AI technologies.

Thus, the five AI-integrated products showcased at the conference – the smartphone, three XR products, and the e-sports custom vehicle – represent Starrymeizu's efforts to establish its competitiveness in these three core AI integration scenarios.

Moreover, to bridge these three scenarios, Starrymeizu empowers its self-developed operating system at the bottom layer with AI capabilities, ultimately delivering an unparalleled user experience.

In fact, when discussing the rationale behind designing an AI-integrated operating system, Starrymeizu CEO Su Jing emphasized that the company aims to be an explorer rather than a follower. This philosophy has guided the development of the Flyme AIOS since its inception.

At the Starrymeizu AI Ecosystem Conference, the newly launched Flyme AIOS deeply integrates AI technology, offering over a hundred AI capabilities and positioning AI as the core driving force. The system achieves multi-terminal and full-scenario interconnection, expanding the realm of AI application. One of its highlights, the 'Task Bot,' quickly understands user needs and automatically executes tasks, such as sending files with a simple voice command, shortening operation time and enhancing life and work efficiency. This truly embodies a system-level experience of an AI Agent and is one of the few operating systems in China that fully demonstrate this capability.

In today's rapidly evolving technological era, the core of product design and development has subtly shifted from a purely technology-driven approach to one centered around user experience and needs. Starrymeizu's emphasis on AI integration stems from a keen understanding of user demands.

2. A youth-oriented and highly user-friendly AI operating system

User experience is paramount for young people, a seemingly simple term that necessitates companies to think, experience, and optimize every aspect of product design from the user's perspective.

This goes beyond a mere Stacking up of product features; it involves a profound understanding and fulfillment of users' emotions, habits, and needs. This represents Starrymeizu's commitment to catering to younger demographics and forms the foundation of its product development efforts.

In today's information-explosion era, young users have increasingly diverse and personalized needs. Only products that effectively address these pain points and offer exceptional experiences can stand out in the fiercely competitive market.

In the new era of AI integration, Starrymeizu has pinpointed the AI-integrated operating system as the breakthrough point.

As evident from the conference, young user groups demonstrate a strong passion for fresh, efficient, personalized, and highly interactive experiences. They are not only avid adopters of new technologies but also loyal users of smart devices. Through meticulous market research and user feedback analysis, Starrymeizu has gained a deep understanding of the genuine needs and preferences of young users, laying a solid foundation for the design blueprint of Flyme AIOS.

Regarding the deep integration of AI into daily life, young users expect devices to respond instantly, eliminating the anxiety of waiting. Simultaneously, they aspire for tailored service experiences based on their habits and preferences. Additionally, interactivity is a crucial factor, with young users preferring natural and intuitive interactions with devices, enjoying the resulting fun and convenience.

Flyme AIOS, the highlight of the conference, represents the culmination of Starrymeizu's efforts to deeply integrate AI technology into every aspect of the operating system, precisely capturing the core of the young user experience. With AI at its heart, it redefines the design philosophy of operating systems, aiming for seamless interconnection across multiple terminals and scenarios.

In this regard, Starrymeizu COO Liao Qinghong expressed the company's aspiration to incorporate AI capabilities into more products, 'bringing AI truly into users' lives.'

On one hand, Flyme AIOS inherits the fluency, aesthetics, and ease of use that have always characterized the Flyme system. Through a simple yet profound design language and intuitive interaction logic, it offers users a refreshed experience. The 'Circle and Search' feature exemplifies this philosophy, allowing users to easily select content and immediately access relevant information, significantly enhancing information retrieval efficiency.

On the other hand, Flyme AIOS deeply integrates AI capabilities at the bottom layer, creating a youthful operating system that combines interactivity and practicality. The infusion of AI technology enables Flyme AIOS to offer more natural and fluid interaction modes. For instance, the AI Call Assistant automatically answers incoming calls when users are busy, providing both convenience and thoughtfulness. The AI Anti-Spam feature intelligently identifies and blocks scam calls, erecting a solid defensive wall for users.

Moreover, the Aicy Assistant has been comprehensively upgraded to a multimodal global AI hub, supporting functions such as voice conversations, webpage summaries, document interpretations, and AI searches. These additions not only enrich user interaction modes but also improve information acquisition and processing efficiency. The AI Call Assistant not only answers calls automatically but also generates summaries and to-do lists based on call content, facilitating users in managing call information efficiently.

The 'Task Bot' feature of Flyme AIOS elevates the intelligent experience to new heights. It swiftly comprehends user needs and autonomously accomplishes tasks, such as uniformly controlling multiple smart home devices, significantly shortening operation time.

Notably, the scope of Flyme AIOS extends far beyond smartphones, achieving interconnection and integration across multiple terminals. Under the Starrymeizu AI ecosystem, the construction of multi-terminal integration scenarios is based on a universal three-party model, with the Flyme application large model, built upon domain-specific knowledge bases, serving as the core.

As the core operating system, Flyme AIOS empowers various application terminals, including mobile phones, in-vehicle systems, and extended reality (XR) devices. These terminals interconnect through Flyme Link, enabling ecosystem interoperability. They collaborate and complement each other in different application scenarios. Core applications like music, video, and navigation seamlessly flow between terminals, offering users a truly all-day, all-scenario, immersive integration experience.

This means that based on this operating system, Starrymeizu can empower various scenarios, creating entirely different AI usage experiences.

3. Starrymeizu's global chess game has just begun

In the context of AI integration into reality, going it alone is no longer a viable strategy. Open cooperation and joint construction of an AI ecosystem have become the common choice for many enterprises.

Through global cooperation, enterprises can leverage each other's resource advantages to achieve complementarity and win-win outcomes in technology, markets, and branding. Starrymeizu and its partners have not only achieved deep integration in technological research and development but also embarked on extensive cooperation in marketing promotion and user services.

For instance, Starrymeizu's AI strategy is closely intertwined with that of Geely Group, presenting a unified front. This implies that all investments, technological pathways, technology sharing, and underlying infrastructure of Starrymeizu are jointly constructed with the Geely AI strategy. They actively share their intelligent capabilities with Geely Group, including the integrated advancement of the OS strategy.

Furthermore, the Flyme Auto system has been widely integrated into multiple models of the Geely Group, including Geely Auto and Lynk & Co., achieving rapid deployment. This success stems from the widespread acclaim Flyme Auto has received from users and Starrymeizu's ongoing user maintenance and feature iterations. Throughout this process, Starrymeizu and Geely Group have maintained deep synergies and cooperation.

As an important part of Starlink Meizu's AI ecosystem, Flyme AIOS deeply integrates AI into every aspect of the operating system. It not only adds new AI capabilities to each application scenario but also places AI at the core of the OS design and architecture, enabling multi-device and full-scenario interconnectivity, thereby extending AI to a wider range of fields.

Currently, Starlink Meizu continues to increase investment in research and development, with R&D personnel accounting for 70% of the company's total workforce. AIOS R&D investment accounts for 69% of the total investment. Significant progress has been made in the construction of an AI ecosystem across scenarios. Not only have AI phones received widespread acclaim from users, but XR smart glasses have accompanied users in over 30 countries and regions, with the “Multilingual AI Translation” feature being used for over 100,000 hours.

Regarding this, Su Jing, CEO of Starlink Meizu, expressed strong confidence, believing that in the XR glasses industry, Starlink Meizu has a roughly two-year first-mover advantage, along with relevant technical accumulations and cooperation experience with suppliers. "This should be among the top levels domestically and even internationally. We've had many exchanges with foreign enterprises based on this product, and they've given positive feedback," she said.

In the field of intelligent mobility, Flyme AIOS deeply integrates intelligent driving and intelligent interconnection capabilities into automotive products through close cooperation with automakers, providing users with a more convenient and safe travel experience. Starlink Meizu has launched the Boundaryless Smart Mobility Open Platform to provide intelligent solutions for automakers and help them quickly build smart cockpit systems. This open cooperation model contributes to the development of the entire intelligent mobility ecosystem.

In addition to comprehensive compatibility with many models within the Geely system, it is rumored that Hongqi is also planning to equip its models with Flyme Auto. Starlink Meizu is not limited to the Geely system but is open to global automakers. To date, the Flyme Auto smart cockpit operating system has benefited over 200,000 vehicle owners, and the Boundaryless Smart Mobility Open Platform has successfully integrated 14 vehicle models and is steadily welcoming the participation of more domestic and international automotive brands.

Flyme AIOS has gained users' favor with features such as AI assistants and health management. Starlink Meizu, a leading player in the XR field, plans to launch a new product line next year. With three years of deep involvement in the XR field, Starlink Meizu has designed each product precisely, maintained stable market positioning, and demonstrated strong profitability. Therefore, the XR product line will lead the trend of AI terminals, and Starlink Meizu will continue to increase investment to enhance users' smart wearable experience.

In the field of robotics, Flyme AIOS enhances robot intelligence with superior speech and image recognition technologies. Su Jing noted that when developing robots, Starlink Meizu will focus on interactivity and the OS system. However, the core of Starlink Meizu's robot development still relies on Flyme AIOS. "Our product definition is based primarily on satisfying customer needs. We will connect it to the broader AIOS network and build a future scenario that encompasses a full-scenario ecosystem, including phones, glasses, cars, and robots, forming a relatively complete scenario," she said.

After the press conference, Liao Qinghong, COO of Starlink Meizu, also expressed in an interview with the media that for mobile phones, smart devices, and automobiles, it is now a time to compete in product definition capabilities. This means that manufacturers must have a deep understanding of and accurately meet consumer needs, achieving a shift from "I make, you buy" to "you need, I make." The current market has transformed into a demand-driven one, with consumer voices becoming the primary and non-negligible factor.

He further pointed out that Starlink Meizu's deep understanding of consumer needs, unwavering investment in technology, and Flyme operating system, coupled with a profound comprehension of customers, have enabled the company to innovate and differentiate its products, whether in the automotive or 3C product segments.

Such innovation and differentiation form a solid foundation for Starlink Meizu's business expansion.

To date, Starlink Meizu's business scope has extended beyond China to overseas regions such as Eastern Europe, the Middle East, Southeast Asia, and Latin America, establishing a significant influence and reputation in the global smart hardware ecosystem. With more partners joining, Starlink Meizu's AI expansion strategy is becoming increasingly stable.