11/12 2025
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On November 12, the official "Netcom China" account reported that the Cyberspace Administration of China, in conjunction with the Ministry of Industry and Information Technology and other relevant departments, has recently initiated a targeted campaign to address online disorder within the automotive sector. This campaign is specifically focused on combating the dissemination of false and misleading information, as well as illegal and rule-violating behaviors, such as the malicious defamation and slandering of automotive companies and their products.
As part of this effort, automotive-focused accounts across various online platforms, including Weibo, Kuaishou, Douyin, and Today's Headlines, have been subjected to legal and platform-specific actions for engaging in activities such as indiscriminately posting derogatory comments, spreading false and misleading information, and inciting group conflicts. These cases have also been highlighted as illustrative examples by Netcom China. Specific instances are outlined below:
1. Accounts such as the Douyin account "Dayange Talks About Cars," the Today's Headlines account "Dian Dian Jia Dian," and the Kuaishou account "Sen Ge Electric Car," among others, have been found to indiscriminately post derogatory remarks, maliciously slander a particular automotive brand, abuse entrepreneurs, and persistently sensationalize these issues. Consequently, they have faced legal and platform-agreed penalties, including account closures.
2. Accounts like the Today's Headlines account "Gaojian Guanchao," the WeChat official account "Xiangshi Auto," and the Weibo account "Da D You Taidu," among others, have been implicated in fabricating and disseminating false information about a certain automotive company, slandering and attacking the quality of its products, and maliciously downplaying the company's business performance. These accounts have been dealt with in accordance with legal and platform regulations.
3. Accounts including the Weibo account "I Am Dabin Classmate," the Douyin account "Shitou Gao Ji," and the Bilibili account "Racing Star Ice Cream," among others, have been observed gathering negative information about companies, skimming and sensationalizing hot topics involving companies, and inciting group conflicts to attract attention and traffic. They have been penalized in line with legal and platform agreements.
4. Weibo accounts "Yiche Ranking" and "Sun Shaojun 09," along with WeChat official accounts "Shudian Auto Rankings," "Sino Auto Research," and "Daxia Kan Che," among others, have been frequently publishing unverified, and even fabricated and concocted, automotive sales data. This has misled consumers and disrupted the normal production and operation of automotive companies. These accounts have been addressed in accordance with legal and platform agreements.
5. Douyin accounts "Wang Wukong Talks About Cars" and "987 Crazy Daddy" were closed down in line with legal and platform agreements for repeatedly distorting facts and slandering the performance of new energy vehicles, as well as maliciously smearing the image and reputation of a certain automotive company. The entities behind these accounts then registered new accounts, such as "Wang Wusong" and "Crazy Statham," on platforms like Douyin, Xiaohongshu, and Baidu, continuing to publish subjective evaluation information and smear and attack the product quality of a certain new energy vehicle company. They have faced legal and platform-agreed consequences, including account closures.

In tandem with the national crackdown on online disorder in the automotive industry, China's new energy vehicle sector is experiencing robust growth. Data released by the China Association of Automobile Manufacturers on November 11 revealed that in October, the production and sales of new energy vehicles reached 1.772 million and 1.715 million units, respectively, marking year-on-year growth of 21.1% and 20%, with a penetration rate of 51.6%. This signifies the first instance where monthly sales have surpassed those of fuel-powered vehicles.