China Changan Automobile Group Takes on the Challenge of This 'Formidable Task'

11/18 2025 411

When we compare China Changan Automobile Group horizontally with emerging powerhouses in the automotive industry like Huawei and Li Auto, and vertically with former global leaders such as Toyota and Volkswagen, it becomes clear that this automotive group's resolve to make a breakthrough in the upcoming global automotive competition is steadily materializing.

Recently, China Changan Automobile has witnessed personnel adjustments. On November 5th, Chenzhi Automotive Technology Group Co., Ltd. announced that Li Mingcai would assume the roles of Director, President, and Deputy Secretary of the Party Committee at Chenzhi Automotive Technology Group Co., Ltd. Two days later, on November 7th, Changan Automobile issued a statement revealing that due to work-related changes, Li Mingcai would no longer hold the positions of Executive Vice President, Chief Legal Advisor, and Chief Compliance Officer within the company.

China Changan Automobile Group emerged as a new entity through the separation of subsidiaries, including Changan Automobile and Chenzhi Group. Changan Automobile serves as the core of the group, while the Chenzhi brand focuses on components, new technologies, and other related areas.

Behind this seemingly "abrupt" personnel reshuffle lies the "inevitable decision" by China Changan Automobile Group to infuse its entire organization with new capabilities, encompassing international standards, global perspectives, and international R&D expertise.

A glance at Li Mingcai's resume reveals that he was born in 1981 and started his career as a regional manager at an international sales company. After joining the core management team in 2018, he took on multiple roles, including Vice President and Executive Vice President, while also shouldering responsibilities as Chief Legal Advisor and Chief Compliance Officer. In doing so, he effectively balanced business expansion with compliance and risk management.

The standout features of his resume are his international outlook, compliance expertise, and legal acumen.

Against the backdrop of the new energy revolution, Chinese automakers have achieved a "弯道超车" (overtaking on a curve). The next major challenge is to create "new benchmarks" that will steer the industry towards healthy development and embark on a new journey from being "large" to becoming "strong" on the global stage. The establishment of China Changan Automobile Group marks a pivotal move in the country's strategic blueprint.

Building on the continuous "growth and enhancement" of the Changan Automobile brand, the group is actively pursuing broader growth opportunities and a more balanced business portfolio. This necessitates that all key business segments within China Changan Automobile Group fully leverage their strengths and collaborate to achieve breakthroughs, collectively forging a robust group competitiveness.

The personnel adjustment at Chenzhi Technology sends a clear signal of this strategic pivot: by introducing new leadership with strategic foresight and resource integration capabilities, the group aims to expedite the upgrading of its components segment to align with its overall sprint towards loftier goals.

The appointment of a president born in the 1980s further underscores China Changan Automobile's sophistication in constructing a modern corporate talent system. Its strategy of promoting youthful leadership and establishing a global talent reserve mechanism has yielded systematic advantages. Several young executives born in the 1980s, such as Wang Hui, Vice President of Changan Automobile and Chairman of Avita Technology, and Deng Chenghao, Vice President of Changan Automobile and Chairman of Shenlan Automobile, have all delivered tangible results.

In terms of talent development, China Changan Automobile already boasts an R&D team of over 24,000 individuals, with a steady influx of AI talent. Over the past five years, the group has invested a cumulative 61 billion yuan in R&D, amassed over 14,000 patent applications (averaging 19 per day), with intelligent patents accounting for a substantial 46%.

This forward-looking talent strategy serves as the cornerstone for achieving world-class R&D and operational capabilities. Leveraging its globally leading system strength, China Changan Automobile Group will enjoy a more agile market response and enhanced competitive resilience. Regardless of how consumer demands evolve, the group can swiftly adapt and precisely meet them, thereby maintaining a proactive stance in the fiercely competitive market.

Overall, when honored as a new central enterprise this year, Chairman Zhu Huarong set a goal for 2030: to achieve a production and sales scale of 5 million vehicles, with new energy vehicle sales accounting for over 60% and overseas new energy vehicle sales making up over 30%. From the vantage point of 2024, 5 million vehicles would place the group among the global top 5.

Nowadays, every automaker is exploring avenues to break through the fierce competition. However, regardless of the circumstances, the underlying determinants are talent density and system capabilities. As a new central enterprise entrusted with leading Chinese automakers to break through and stand at the global pinnacle, China Changan Automobile is employing highly efficient and in-depth new thinking to exponentially boost its competitiveness.

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